The following is a recommendation from the Board of Directors of Monarch Books.
"We recommend that Monarch Books open a café in its store. Monarch, having been in business at the same location for more than twenty years, has a large customer base because it is known for its wide selection of books on all subjects. Clearly, opening the café would attract more customers. Space could be made for the café by discontinuing the children's book section, which will probably become less popular given that the most recent national census indicated a significant decline in the percentage of the population under age ten. Opening a café will allow Monarch to attract more customers and better compete with Regal Books, which recently opened its own café."
Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation is likely to have the predicted result. Be sure to explain how the answers to these questions would help to evaluate the recommendation.
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argument 1 -- 'Monarch, having been in business at the same location for more than twenty years, has a large customer base because it is known for its wide selection of books on all subjects. Clearly, opening the café would attract more customers.'//customers come for books may not like a café in the store.
argument 2 -- 'Space could be made for the café by discontinuing the children's book section, which will probably become less popular given that the most recent national census indicated a significant decline in the percentage of the population under age ten. '//1. maybe Monarch is different to a national census; 2. a significant decline in the percentage of the population under age ten doesn't mean the sales will down too.
argument 3 -- 'Opening a café will allow Monarch to attract more customers and better compete with Regal Books, which recently opened its own café.'//it works for Regal Books, doesn't mean it will work for Monarch Books.