TPO 05 - Question 4Target MarketingAdvertisers in the past have used radio and television in an attempt to provide information about their products to large, general audiences; it was once thought that the best way to sell a product was to advertise it to

Speaking topics in text

TPO 05 - Question 4
Target Marketing
Advertisers in the past have used radio and television in an attempt to provide information about their products to large, general audiences; it was once thought that the best way to sell a product was to advertise it to as many people as possible. However, more recent trends in advertising have turned toward target marketing. Target marketing is the strategy of advertising to smaller, very specific audiences— audiences that have been determined to have the greatest need or desire for the product being marketed. Target marketing has proved to be very effective in reaching potential customers.

Speaking recording
Votes
Average: 6 (1 vote)
Speaking category

Comments

Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments

Performance on vocabulary words:
No of characters: 501.0 592.248995984 85% => Need more words or more difficult words.
No of words: 147.0 155.574297189 94% => More words wanted. You may: choose simpler words or speak faster or remove hesitations or remove long pauses, and fully use the time, do NOT save one or two seconds.
Chars per words: 3.40816326531 3.80514564318 90% => OK
Fourth root words length: 3.48200454523 3.525876923 99% => OK
Word Length SD: 1.58116078105 1.79077849142 88% => OK
Unique words: 78.0 93.7148594378 83% => More unique words wanted.
Unique words percentage: 0.530612244898 0.604071249207 88% => More unique words wanted or less content wanted.
Syllable count: 173.7 185.844578313 93% => OK
Avg_syllables_per_word: 1.2 1.19417670683 100% => OK

Performance on coherence:
Topic speech coherence ratio: 0.0305335798535 0.0650381309087 47% => It may have issues on recording quality or the content is not so closely related to content.

Acoustic performance on paragraphs:
How many acoustic paragraphs: 1.0 4.35341365462 23% => Need more acoustic paragraphs.
Average paragraph length: 147.0 68.503853103 215% => The average paragraph length is high.
STD paragraph length: 0.0 21.3332995233 0% => OK
Average paragraph duration: 62.74 25.9943957902 241% => Need to control the rhythm of the speech
STD paragraph duration: 0.0 7.84667146824 0% => The duration of acoustic paragraphs keeps same.

Acoustic performance on sentences:
How many acoustic sentences: 72.0 42.0642570281 171% => OK
Average acoustic sentence length: 2.04166666667 4.02192344571 51% => OK
STD acoustic sentence length: 1.15995090892 3.1217529195 37% => The length of acoustic sentences keeps same.
Average acoustic sentences duration: 0.861666666667 1.45093177766 59% => OK
STD acoustic sentences duration: 0.544232385006 0.99851816184 55% => OK

Acoustic performance on acoustic silence:(An acoustic silence means a little pause between two or more words)
How many acoustic silence: 75.0 39.0421686747 192% => It means the content is not pronounced smoothly or it is pronounced slowly. It is word by word.
Total acoustic silence duration: 16.09 7.12997991968 226% => It may have a lot of silences or every silence is too long.
Average acoustic silence duration: 0.214533333333 0.185688545393 116% => OK
STD acoustic silence duration: 0.197917783155 0.155154303396 128% => OK

Acoustic performance on acoustic words:
Total word duration: 44.02 47.1480722892 93% => OK
Average word duration: 0.299455782313 0.305395592593 98% => OK
STD word duration: 0.203245042657 0.189427763521 107% => OK

Disfluencies: like hesitations, or 'ehn' or taking a long time to pronounce a word:
How many disfluencies: 7.0 7.94979919679 88% => OK
Total_disfluencies_duration: 6.69 6.2937751004 106% => OK
Total acoustic noise duration: 0.4 3.39508032129 12% => Good job. The lower, the better.

Acoustic rates:
Total speech duration: 62.74 59.7592369478 105% => Need to finish the speech on time.
Compare to expected duration: 1.04566666667 0.995987282463 105% => OK
Rate of silence: 1.19540962703 0.656000678711 182% => Less acoustic silences wanted.
Rate of speech: 2.34300286898 2.60215298798 90% => Need to bring more content.
Rate of speech by unique words: 1.24322601211 1.56821927147 79% => More unique words wanted.
Rate of word duration by unique words: 1.7719218537 1.99336655568 89% => Need more unique words.
Average articulation rates: 0.300008013605 0.317803793328 94% => OK

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Rates: 60.0 out of 100
Scores by speech e-grader: 18.0 Out of 30
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Note: the speech e-grader does NOT examine the meaning of words and ideas.