Today, the high sales of consumer goods reflect the power of advertising and not the real need of the society in which they are sold.
To what extent do you agree or disagree with this opinion?
These days, the elevated sales of consumer commodities is more to do with the mastery of marketing rather than the actual requirement of the general public who buy these products. In my opinion, the statement is quiet correct.
Advertising is actually have proven to be a behavioural influencer, as it acts as a motivational tool which influence consumer behaviour to use or dispose off a particular product more. For example, if we talk about Pakistan, which has a population of over 200 million now had an increase of 37 percent in its commodity expenditure during the period from 2011 to 2016. Another extraordinary example which is worth mentioning is of real estate, which is the most boosting business these days and the reason behind that is good attractive advertising.
Secondly, if we look at the enormous growth of media in the current era which used to have only 1 or 2 state owned TV channels previously now has almost 90 channels in Pakistan. Not only TV but also other broadcasting mediums where these advertisements are placed or having an air time are playing vital role in this behavioural change of consumers. For instance, PEPSI has a larger market share as compared to that of COKE's. This is mainly because PEPSI has its marketing strategy mainly focused on making advertisements for its target markets which usually youth through Music and Cricket in Pakistan.
To sum up, I think that advertisements are playing a major role in our consumer behaviours rather than our actual needs or requirements.
| Post date | Users | Rates | Link to Content |
|---|---|---|---|
| 2018-05-12 | Fahad Arif | 61 | view |
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Grammar and spelling errors:
Line 1, column 142, Rule ID: GENERAL_XX[1]
Message: Use simply 'public'.
Suggestion: public
...ther than the actual requirement of the general public who buy these products. In my opinion, ...
^^^^^^^^^^^^^^
Transition Words or Phrases used:
actually, also, but, if, look, second, secondly, so, for example, for instance, i think, in my opinion, to sum up
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 12.0 13.1623246493 91% => OK
Auxiliary verbs: 0.0 7.85571142285 0% => OK
Conjunction : 7.0 10.4138276553 67% => OK
Relative clauses : 11.0 7.30460921844 151% => OK
Pronoun: 19.0 24.0651302605 79% => OK
Preposition: 34.0 41.998997996 81% => OK
Nominalization: 5.0 8.3376753507 60% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1275.0 1615.20841683 79% => OK
No of words: 255.0 315.596192385 81% => More content wanted.
Chars per words: 5.0 5.12529762239 98% => OK
Fourth root words length: 3.99608801488 4.20363070211 95% => OK
Word Length SD: 2.93821026899 2.80592935109 105% => OK
Unique words: 165.0 176.041082164 94% => More unique words wanted.
Unique words percentage: 0.647058823529 0.561755894193 115% => OK
syllable_count: 400.5 506.74238477 79% => OK
avg_syllables_per_word: 1.6 1.60771543086 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 3.0 5.43587174349 55% => OK
Article: 2.0 2.52805611222 79% => OK
Subordination: 3.0 2.10420841683 143% => OK
Conjunction: 0.0 0.809619238477 0% => OK
Preposition: 2.0 4.76152304609 42% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 9.0 16.0721442886 56% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 28.0 20.2975951904 138% => The Avg. Sentence Length is relatively long.
Sentence length SD: 51.6096459546 49.4020404114 104% => OK
Chars per sentence: 141.666666667 106.682146367 133% => OK
Words per sentence: 28.3333333333 20.7667163134 136% => OK
Discourse Markers: 12.5555555556 7.06120827912 178% => OK
Paragraphs: 4.0 4.38176352705 91% => OK
Language errors: 1.0 5.01903807615 20% => OK
Sentences with positive sentiment : 6.0 8.67935871743 69% => OK
Sentences with negative sentiment : 0.0 3.9879759519 0% => More negative sentences wanted.
Sentences with neutral sentiment: 3.0 3.4128256513 88% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.151135502655 0.244688304435 62% => OK
Sentence topic coherence: 0.0590677359734 0.084324248473 70% => OK
Sentence topic coherence SD: 0.0272564257538 0.0667982634062 41% => Sentences are similar to each other.
Paragraph topic coherence: 0.0892708463195 0.151304729494 59% => OK
Paragraph topic coherence SD: 0.0182924738127 0.056905535591 32% => Paragraphs are similar to each other. Some content may get duplicated or it is not exactly right on the topic.
Essay readability:
automated_readability_index: 16.3 13.0946893788 124% => OK
flesch_reading_ease: 43.06 50.2224549098 86% => OK
smog_index: 8.8 7.44779559118 118% => OK
flesch_kincaid_grade: 14.2 11.3001002004 126% => OK
coleman_liau_index: 12.02 12.4159519038 97% => OK
dale_chall_readability_score: 9.36 8.58950901804 109% => OK
difficult_words: 70.0 78.4519038076 89% => OK
linsear_write_formula: 15.0 9.78957915832 153% => OK
gunning_fog: 13.2 10.1190380762 130% => OK
text_standard: 15.0 10.7795591182 139% => OK
What are above readability scores?
---------------------
Rates: 61.797752809 out of 100
Scores by essay e-grader: 5.5 Out of 9
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.