Speaking topics in text
TPO 05 - Question 4
Target Marketing
Advertisers in the past have used radio and television in an attempt to provide information about their products to large, general audiences; it was once thought that the best way to sell a product was to advertise it to as many people as possible. However, more recent trends in advertising have turned toward target marketing. Target marketing is the strategy of advertising to smaller, very specific audiences— audiences that have been determined to have the greatest need or desire for the product being marketed. Target marketing has proved to be very effective in reaching potential customers.
Speaking recording
Votes
Speaking category
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on vocabulary words:
No of characters: 648.0 592.248995984 109% => OK
No of words: 172.0 155.574297189 111% => OK
Chars per words: 3.76744186047 3.80514564318 99% => OK
Fourth root words length: 3.62144681703 3.525876923 103% => OK
Word Length SD: 1.8247294709 1.79077849142 102% => OK
Unique words: 107.0 93.7148594378 114% => OK
Unique words percentage: 0.622093023256 0.604071249207 103% => OK
Syllable count: 207.9 185.844578313 112% => OK
Avg_syllables_per_word: 1.2 1.19417670683 100% => OK
Performance on coherence:
Topic speech coherence ratio: 0.0431878620469 0.0650381309087 66% => OK
Acoustic performance on paragraphs:
How many acoustic paragraphs: 6.0 4.35341365462 138% => OK
Average paragraph length: 28.8333333333 68.503853103 42% => The average paragraph length is low.
STD paragraph length: 29.2996966234 21.3332995233 137% => OK
Average paragraph duration: 10.6483333333 25.9943957902 41% => OK
STD paragraph duration: 10.2372187249 7.84667146824 130% => OK
Acoustic performance on sentences:
How many acoustic sentences: 44.0 42.0642570281 105% => OK
Average acoustic sentence length: 3.90909090909 4.02192344571 97% => OK
STD acoustic sentence length: 2.52998546365 3.1217529195 81% => OK
Average acoustic sentences duration: 1.35863636364 1.45093177766 94% => OK
STD acoustic sentences duration: 0.730269535885 0.99851816184 73% => OK
Acoustic performance on acoustic silence:(An acoustic silence means a little pause between two or more words)
How many acoustic silence: 45.0 39.0421686747 115% => It means the content is not pronounced smoothly or it is pronounced slowly. It is word by word.
Total acoustic silence duration: 9.82 7.12997991968 138% => It may have a lot of silences or every silence is too long.
Average acoustic silence duration: 0.218222222222 0.185688545393 118% => OK
STD acoustic silence duration: 0.16022607485 0.155154303396 103% => OK
Acoustic performance on acoustic words:
Total word duration: 49.73 47.1480722892 105% => OK
Average word duration: 0.289127906977 0.305395592593 95% => OK
STD word duration: 0.155510584139 0.189427763521 82% => OK
Disfluencies: like hesitations, or 'ehn' or taking a long time to pronounce a word:
How many disfluencies: 9.0 7.94979919679 113% => OK
Total_disfluencies_duration: 6.09 6.2937751004 97% => OK
Total acoustic noise duration: 2.09 3.39508032129 62% => OK
Acoustic rates:
Total speech duration: 63.89 59.7592369478 107% => Need to finish the speech on time.
Compare to expected duration: 1.06483333333 0.995987282463 107% => It is over the expected time.
Rate of silence: 0.704335576773 0.656000678711 107% => OK
Rate of speech: 2.69212709344 2.60215298798 103% => OK
Rate of speech by unique words: 1.67475348255 1.56821927147 107% => OK
Rate of word duration by unique words: 2.1516187412 1.99336655568 108% => OK
Average articulation rates: 0.2355825 0.317803793328 74% => OK
---------------------
Maybe the speech is too long. It should be in 60 seconds.
Rates: 66.6666666667 out of 100
Scores by speech e-grader: 20.0 Out of 30
---------------------
Note: the speech e-grader does NOT examine the meaning of words and ideas.