While the manager of this passage argues that his television station should expand their coverage of weather and local news on all their news programs to attract more viewers and to avoid losing advertising revenues, the author fails to make a cogent case for it. At first glance this argument may seem convincing; however, upon closer inspection one can quickly recognize that this memorandum is rife with logical fallacies and unwarranted assumptions.
First, the author assumes that inadequate time spent on weather and local news is the major cause of the complaints from viewers, saying that those complaints were "concerned with" their station's coverage of weather and local news. However, the author does not present relevant evidence necessary for determining for what reason the viewers sent the letters of complaint to the television station. It could be possible that the viewers complained about accuracy of weather cast, or that they might ask to reduce length of the time for local news. In order to rule out other possible factors and to evidence this assumption, the author should show several letters of complaint from the viewers.
Second, another assumption the author relies on is that the recent cancellation of advertising contracts is due to the less time for weather and local news. This assumption also implies that the local businesses who was under the contracts with the television station correctly anticipated that the viewers would be discontented with the current time to cover weather and local news. However, in this passage, we cannot find any correlation between the cancellation of the contracts and the complaints from the viewers. It is not unusual, though unfortunate to this TV station, that established contracts are cancelled in the process of business, and there could be a lot of reasons and motivations to nullify existing contracts. It is plausible that the local businesses saw that the advertising through the local radio station would be more effective, or the current contracts were favor only to the TV station. Moreover, people do not generally expect the local news from late-night news programs, rather big news concerning the national problems or world issues. Thus, if the TV station reduce time for national news and increase local news, more advertising companies can cancel their contracts with the TV station.
Lastly, the author states that the TV station should expand the coverage of weather and local news, in order "to attract more viewers" and "avoid losing any further advertising revenues". This statement is premised on the assumption that to expand the coverage of weather and local news could raise the popularity and profit of the whole station. However, we do not know how many viewers want to expand the time for weather and local news, and how many local businesses are willing to continue their contracts with the TV station. Was there already surveys targeted whole viewers and businesses?
To sum up, as things stand, there is little chance to convince the reader to increase the time for weather and local news.
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Essay evaluation report
argument 1 -- OK
argument 2 -- OK
argument 3 -- OK
----------------
Attribute Value Ideal
Final score: 4.5 out of 6
Category: Good Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 18 15
No. of Words: 502 350
No. of Characters: 2538 1500
No. of Different Words: 208 200
Fourth Root of Number of Words: 4.733 4.7
Average Word Length: 5.056 4.6
Word Length SD: 2.539 2.4
No. of Words greater than 5 chars: 190 100
No. of Words greater than 6 chars: 149 80
No. of Words greater than 7 chars: 87 40
No. of Words greater than 8 chars: 60 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 27.889 21.0
Sentence Length SD: 7.43 7.5
Use of Discourse Markers (%): 0.667 0.12
Sentence-Text Coherence: 0.41 0.35
Sentence-Para Coherence: 0.597 0.50
Sentence-Sentence Coherence: 0.155 0.07
Number of Paragraphs: 5 5
Transition Words or Phrases used:
also, first, however, if, lastly, may, moreover, second, so, thus, while, to sum up
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 18.0 19.6327345309 92% => OK
Auxiliary verbs: 13.0 12.9520958084 100% => OK
Conjunction : 23.0 11.1786427146 206% => Less conjunction wanted
Relative clauses : 15.0 13.6137724551 110% => OK
Pronoun: 36.0 28.8173652695 125% => Less pronouns wanted
Preposition: 61.0 55.5748502994 110% => OK
Nominalization: 23.0 16.3942115768 140% => OK
Performance on vocabulary words:
No of characters: 2626.0 2260.96107784 116% => OK
No of words: 502.0 441.139720559 114% => OK
Chars per words: 5.23107569721 5.12650576532 102% => OK
Fourth root words length: 4.7334296765 4.56307096286 104% => OK
Word Length SD: 2.70075152957 2.78398813304 97% => OK
Unique words: 219.0 204.123752495 107% => OK
Unique words percentage: 0.43625498008 0.468620217663 93% => More unique words wanted or less content wanted.
syllable_count: 791.1 705.55239521 112% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 9.0 4.96107784431 181% => OK
Article: 5.0 8.76447105788 57% => OK
Subordination: 4.0 2.70958083832 148% => OK
Conjunction: 5.0 1.67365269461 299% => Less conjunction wanted as sentence beginning.
Preposition: 7.0 4.22255489022 166% => OK
Performance on sentences:
How many sentences: 18.0 19.7664670659 91% => OK
Sentence length: 27.0 22.8473053892 118% => OK
Sentence length SD: 45.4172697887 57.8364921388 79% => OK
Chars per sentence: 145.888888889 119.503703932 122% => OK
Words per sentence: 27.8888888889 23.324526521 120% => OK
Discourse Markers: 4.61111111111 5.70786347227 81% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 0.0 5.25449101796 0% => OK
Sentences with positive sentiment : 7.0 8.20758483034 85% => OK
Sentences with negative sentiment : 9.0 6.88822355289 131% => OK
Sentences with neutral sentiment: 2.0 4.67664670659 43% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.417578306601 0.218282227539 191% => OK
Sentence topic coherence: 0.154075861751 0.0743258471296 207% => Sentence topic similarity is high.
Sentence topic coherence SD: 0.0908201761961 0.0701772020484 129% => OK
Paragraph topic coherence: 0.254562440951 0.128457276422 198% => OK
Paragraph topic coherence SD: 0.0516402000726 0.0628817314937 82% => OK
Essay readability:
automated_readability_index: 17.1 14.3799401198 119% => OK
flesch_reading_ease: 44.07 48.3550499002 91% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 13.8 12.197005988 113% => OK
coleman_liau_index: 13.35 12.5979740519 106% => OK
dale_chall_readability_score: 8.15 8.32208582834 98% => OK
difficult_words: 101.0 98.500998004 103% => OK
linsear_write_formula: 19.0 12.3882235529 153% => OK
gunning_fog: 12.8 11.1389221557 115% => OK
text_standard: 14.0 11.9071856287 118% => OK
What are above readability scores?
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Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.