"To reverse a decline in listener numbers, our owners have decided that WWAC must change from its current rock-music format. The decline has occurred despite population growth in our listening area, but that growth has resulted mainly from people moving here after their retirement. We must make listeners of these new residents. We could switch to a music format tailored to their tastes, but a continuing decline in local sales of recorded music suggests limited interest in music. Instead we should change to a news and talk format, a form of radio that is increasingly popular in our area."
Write a response in which you discuss what specific evidence is needed to evaluate the argument and explain how the evidence would weaken or strengthen the argument.
In this argument, the author claims that in order to attract more listeners to their radio station, they should produce a different format of program, such as news and talk format to replace the current rock-music format. The author based on his recommendation on the evidence that the listeners are decline even the local population are growing, and the growing population is mainly composed of retired people, therefore the author deems that they should meet retirement group’s taste to make them as new listeners. At the first glance, the author’s statement seems plausible, however, more evidence are needed to help us assess the argument.
First of all, the author stated that the growing population are due to more retired people move into local area, he deems that the retirement people is the most population of this area. However, there are more evidence related to the local population needs to be offered to approve the author’s assumption. If there are evidence shows even there are increasing retired people moving into this city, the majority of the people are still young people who enjoy listening to rock-music, in this case, the author’s assumption weakened. On the contrary, if evidence shows that the retirement group is the leading group among the whole population, it is reasonable to say the author made correct judgement and changing the format of radio program according to the retired people is a wise decision.
Second of all, the author argues that the decline of local recorded music sales represented the downward trend of interests in music of local people. Move evidence are needed in terms to support the author’s analogy, if the evidence indicated that there are increasing in online downloading music while people are abandon the old-fashioned recorded music, it is clear that people are still having great interested in music and the reason behind less recorded music sale lying on the technology upgrading. Otherwise, if evidence shows that people are not seeking are forms of music at all, we may agree that people are losing interest to music and the author’s recommended might be right.
Thirdly, even if people are indifferent to music and the major population in the city are older folks, we can not grant that the author’s proposal of producing news and talk shows would attract more listeners. It could be the case that nowadays people are mostly spending time surfing online for entertainment, and radio program are generally less comprehensive and interested compare to computer where people not only can here voice but also can watching videos. If that is the case, no matter what format of program the station switch to, the listener number will still decreasing.
To sum up, the author believes that by changing the music program to news and talk program, the station will attract more listeners. After assess the evidence provided by him/her, the argument is fraught with flaws and more evidence are required for the assumptions to be established, such as details about the population structures, more research about whether people are interested about music, and whether people prefer radios compare with other medias. Without such evidence, it would be inaccurate for the author jumps into his conclusion.
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Comments
Essay evaluation report
Attribute Value Ideal
Final score: 5.0 out of 6
Category: Very Good Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 16 15
No. of Words: 533 350
No. of Characters: 2672 1500
No. of Different Words: 227 200
Fourth Root of Number of Words: 4.805 4.7
Average Word Length: 5.013 4.6
Word Length SD: 2.489 2.4
No. of Words greater than 5 chars: 198 100
No. of Words greater than 6 chars: 141 80
No. of Words greater than 7 chars: 96 40
No. of Words greater than 8 chars: 54 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 33.312 21.0
Sentence Length SD: 11.862 7.5
Use of Discourse Markers (%): 0.938 0.12
Sentence-Text Coherence: 0.416 0.35
Sentence-Para Coherence: 0.578 0.50
Sentence-Sentence Coherence: 0.233 0.07
Number of Paragraphs: 4 5
Grammar and spelling errors:
Line 6, column 578, Rule ID: DID_BASEFORM[1]
Message: The verb 'will' requires the base form of the verb: 'decrease'
Suggestion: decrease
...itch to, the listener number will still decreasing. To sum up, the author believes that...
^^^^^^^^^^
Transition Words or Phrases used:
also, but, first, however, if, may, second, so, still, therefore, third, thirdly, while, such as, first of all, on the contrary, to sum up
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 34.0 19.6327345309 173% => OK
Auxiliary verbs: 12.0 12.9520958084 93% => OK
Conjunction : 13.0 11.1786427146 116% => OK
Relative clauses : 17.0 13.6137724551 125% => OK
Pronoun: 35.0 28.8173652695 121% => Less pronouns wanted
Preposition: 62.0 55.5748502994 112% => OK
Nominalization: 34.0 16.3942115768 207% => Less nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 2773.0 2260.96107784 123% => OK
No of words: 532.0 441.139720559 121% => OK
Chars per words: 5.21240601504 5.12650576532 102% => OK
Fourth root words length: 4.80261649409 4.56307096286 105% => OK
Word Length SD: 2.70453320009 2.78398813304 97% => OK
Unique words: 234.0 204.123752495 115% => OK
Unique words percentage: 0.43984962406 0.468620217663 94% => More unique words wanted or less content wanted.
syllable_count: 882.0 705.55239521 125% => OK
avg_syllables_per_word: 1.7 1.59920159681 106% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 8.0 4.96107784431 161% => OK
Article: 11.0 8.76447105788 126% => OK
Subordination: 7.0 2.70958083832 258% => Less adverbial clause wanted.
Conjunction: 3.0 1.67365269461 179% => OK
Preposition: 7.0 4.22255489022 166% => OK
Performance on sentences:
How many sentences: 16.0 19.7664670659 81% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 33.0 22.8473053892 144% => The Avg. Sentence Length is relatively long.
Sentence length SD: 77.0956943918 57.8364921388 133% => OK
Chars per sentence: 173.3125 119.503703932 145% => OK
Words per sentence: 33.25 23.324526521 143% => OK
Discourse Markers: 8.625 5.70786347227 151% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 1.0 5.25449101796 19% => OK
Sentences with positive sentiment : 10.0 8.20758483034 122% => OK
Sentences with negative sentiment : 3.0 6.88822355289 44% => More negative sentences wanted.
Sentences with neutral sentiment: 3.0 4.67664670659 64% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.151891868742 0.218282227539 70% => OK
Sentence topic coherence: 0.060752387456 0.0743258471296 82% => OK
Sentence topic coherence SD: 0.037147163147 0.0701772020484 53% => OK
Paragraph topic coherence: 0.0954750856519 0.128457276422 74% => OK
Paragraph topic coherence SD: 0.0270715543243 0.0628817314937 43% => Paragraphs are similar to each other. Some content may get duplicated or it is not exactly right on the topic.
Essay readability:
automated_readability_index: 19.7 14.3799401198 137% => OK
flesch_reading_ease: 29.52 48.3550499002 61% => OK
smog_index: 11.2 7.1628742515 156% => OK
flesch_kincaid_grade: 17.3 12.197005988 142% => OK
coleman_liau_index: 13.53 12.5979740519 107% => OK
dale_chall_readability_score: 8.69 8.32208582834 104% => OK
difficult_words: 115.0 98.500998004 117% => OK
linsear_write_formula: 18.5 12.3882235529 149% => OK
gunning_fog: 15.2 11.1389221557 136% => OK
text_standard: 20.0 11.9071856287 168% => OK
What are above readability scores?
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Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.