“In order to reverse the recent decline in our profits, we must reduce operating expenses at Movies Galore’s ten video rental stores. Since we are famous for our special bargains, raising our rental prices is not a viable way to improve profits. Last month our store in downtown Marston significantly decreased its operating expenses by closing at 6:00 P.M. rather than 9:00 P.M. and by reducing its stock by eliminating all movies released more than five years ago. Therefore, in order to increase profits without jeopardizing our reputation for offering great movies at low prices, we recommend implementing similar changes in our other nine Movies Galore stores.”
Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation is likely to have the predicted result. Be sure to explain how the answers to these questions would help to evaluate the recommendation.
The owner of the armchair video presents a memorandum that comprises suggestions to increase their declining profits. taking a clue from one of their stores in marston, which reduced its operating hours and the overall inventory by stocking only recent films, he says that this should be adopted at other stores as well. since they are known for their discounts and special offers, they cannot consider increasing the prices to gain profits. this change has also seen very few customer complaints because of which it can be adopted at other stores to reduce operating expenses. however, this could be a useless change, if not profitable, since the memorandum ignores a number of other possibilities that can prove the opposite to be true.
As is mentioned in the memorandum, the store in marston reduced its operating hours in the last one month. reducing the operating hours can reduce the expenses only if it can be introduced successfully. however, there are a number of things attached to this decision that are ignored in the memorandum. while reducing the operating hours reduces the expenses, it also cuts down on the number of customers that come to the store. there are many people for whom the evening time of 6 to 9 suits best to visit the market. they cannot come to the store before that. moreover, the evening time is most profitable in many places. Similarly, there are customers for whom other times of the day are suitable. hence, if the operating hours are cut down, these customers are lost. Therefore, the owner of the video rental stores should consider this before reducing the working hours of all the stores.
The owner also considers reducing the overall inventory of films by stocking only those films released in the past two years and giving away the films older than those. With this he probably expects to reduce the costs of maintenance of these films.
however, it is possible that there are a number of customers whose first choice is older films. The owner has to thus make a careful decision of the choice between retaining the business by keeping these customers and earn profits or by reducing the costs related to keeping these films to increase profits.
there could have been very few customer complaints of these policies in marston, but it cannot be accepted for all places. The choice of films by customers depends upon the composition of customers of the place. while at one place people could prefer the recent films, at other places there could be a liking for the older films. hence if there are no complaints from customers of marston store, there could be reports of customer complaints at other places. moreover, it should not be forgotten that such a policy has been adopted in marston only for a period of one month. this period is a very small period to observe the reaction of customers as well as predict future profits. people take time to notice such changes. there could be many customers who are not aware of these policies and thus they did not complain about them. if there have been very few customer complaints in the past one month there could be an increase in the number of complaints in the coming times as the customers get to know about the changes.
these points discussed above disagree with the owner's suggestions of following the policies of marston to gain profits. instead of such policies, there should be other ways of increasing profits. A change in the marketing strategies should be considered to attract more customers. since armchair video is known for its special bargains, the owner should introduce more of such offers along with some subscription or membership for customers and ensure profits. thus, it can be said that the suggestions given in the argument should not be followed in all the stores because of their impracticality. The owner should instead consider other options that can be more profitable for its video rental stores.
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Comments
Essay evaluation report
Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 16 15
No. of Words: 668 350
No. of Characters: 3196 1500
No. of Different Words: 225 200
Fourth Root of Number of Words: 5.084 4.7
Average Word Length: 4.784 4.6
Word Length SD: 2.43 2.4
No. of Words greater than 5 chars: 222 100
No. of Words greater than 6 chars: 159 80
No. of Words greater than 7 chars: 107 40
No. of Words greater than 8 chars: 62 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 41.75 21.0
Sentence Length SD: 26.614 7.5
Use of Discourse Markers (%): 0.812 0.12
Sentence-Text Coherence: 0.369 0.35
Sentence-Para Coherence: 0.663 0.50
Sentence-Sentence Coherence: 0.159 0.07
Number of Paragraphs: 6 5
Grammar and spelling errors:
Line 1, column 119, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Taking
...ns to increase their declining profits. taking a clue from one of their stores in mars...
^^^^^^
Line 1, column 322, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Since
...uld be adopted at other stores as well. since they are known for their discounts and ...
^^^^^
Line 1, column 443, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: This
... increasing the prices to gain profits. this change has also seen very few customer ...
^^^^
Line 1, column 579, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: However
...er stores to reduce operating expenses. however, this could be a useless change, if not...
^^^^^^^
Line 5, column 108, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Reducing
... operating hours in the last one month. reducing the operating hours can reduce the expe...
^^^^^^^^
Line 5, column 204, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: However
...y if it can be introduced successfully. however, there are a number of things attached ...
^^^^^^^
Line 5, column 304, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: While
...ion that are ignored in the memorandum. while reducing the operating hours reduces th...
^^^^^
Line 5, column 430, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: There
...er of customers that come to the store. there are many people for whom the evening ti...
^^^^^
Line 5, column 520, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: They
... 6 to 9 suits best to visit the market. they cannot come to the store before that. m...
^^^^
Line 5, column 563, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Moreover
...y cannot come to the store before that. moreover, the evening time is most profitable in...
^^^^^^^^
Line 5, column 702, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Hence
...om other times of the day are suitable. hence, if the operating hours are cut down, t...
^^^^^
Line 13, column 1, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: However
...s of maintenance of these films. however, it is possible that there are a number...
^^^^^^^
Line 17, column 1, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: There
...these films to increase profits. there could have been very few customer compl...
^^^^^
Line 17, column 213, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: While
... composition of customers of the place. while at one place people could prefer the re...
^^^^^
Line 17, column 331, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Hence
... could be a liking for the older films. hence if there are no complaints from custome...
^^^^^
Line 17, column 331, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: hence,
... could be a liking for the older films. hence if there are no complaints from custome...
^^^^^
Line 17, column 460, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Moreover
...of customer complaints at other places. moreover, it should not be forgotten that such a...
^^^^^^^^
Line 17, column 576, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: This
...marston only for a period of one month. this period is a very small period to observ...
^^^^
Line 17, column 683, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: People
...mers as well as predict future profits. people take time to notice such changes. there...
^^^^^^
Line 17, column 724, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: There
...eople take time to notice such changes. there could be many customers who are not awa...
^^^^^
Line 17, column 833, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: If
... thus they did not complain about them. if there have been very few customer compl...
^^
Line 21, column 1, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: These
...s get to know about the changes. these points discussed above disagree with th...
^^^^^
Line 21, column 121, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Instead
...he policies of marston to gain profits. instead of such policies, there should be other...
^^^^^^^
Line 21, column 282, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Since
...e considered to attract more customers. since armchair video is known for its special...
^^^^^
Line 21, column 462, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Thus
...rship for customers and ensure profits. thus, it can be said that the suggestions gi...
^^^^
Transition Words or Phrases used:
also, but, first, hence, however, if, moreover, similarly, so, therefore, thus, well, while, as to, as well as
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 36.0 19.6327345309 183% => OK
Auxiliary verbs: 24.0 12.9520958084 185% => OK
Conjunction : 9.0 11.1786427146 81% => OK
Relative clauses : 16.0 13.6137724551 118% => OK
Pronoun: 48.0 28.8173652695 167% => Less pronouns wanted
Preposition: 95.0 55.5748502994 171% => OK
Nominalization: 5.0 16.3942115768 30% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 3293.0 2260.96107784 146% => OK
No of words: 668.0 441.139720559 151% => Less content wanted.
Chars per words: 4.92964071856 5.12650576532 96% => OK
Fourth root words length: 5.08386624201 4.56307096286 111% => OK
Word Length SD: 2.50841166183 2.78398813304 90% => OK
Unique words: 246.0 204.123752495 121% => OK
Unique words percentage: 0.368263473054 0.468620217663 79% => More unique words wanted or less content wanted.
syllable_count: 1027.8 705.55239521 146% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 12.0 4.96107784431 242% => Less pronouns wanted as sentence beginning.
Article: 10.0 8.76447105788 114% => OK
Subordination: 9.0 2.70958083832 332% => Less adverbial clause wanted.
Conjunction: 1.0 1.67365269461 60% => OK
Preposition: 6.0 4.22255489022 142% => OK
Performance on sentences:
How many sentences: 34.0 19.7664670659 172% => OK
Sentence length: 19.0 22.8473053892 83% => The Avg. Sentence Length is relatively short.
Sentence length SD: 40.9442295177 57.8364921388 71% => OK
Chars per sentence: 96.8529411765 119.503703932 81% => OK
Words per sentence: 19.6470588235 23.324526521 84% => OK
Discourse Markers: 3.23529411765 5.70786347227 57% => More transition words/phrases wanted.
Paragraphs: 6.0 5.15768463074 116% => OK
Language errors: 25.0 5.25449101796 476% => Less language errors wanted.
Sentences with positive sentiment : 18.0 8.20758483034 219% => Less positive sentences wanted.
Sentences with negative sentiment : 9.0 6.88822355289 131% => OK
Sentences with neutral sentiment: 7.0 4.67664670659 150% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.123347244654 0.218282227539 57% => OK
Sentence topic coherence: 0.0385771243867 0.0743258471296 52% => OK
Sentence topic coherence SD: 0.0383993373493 0.0701772020484 55% => OK
Paragraph topic coherence: 0.0707137165052 0.128457276422 55% => OK
Paragraph topic coherence SD: 0.039958875335 0.0628817314937 64% => OK
Essay readability:
automated_readability_index: 11.6 14.3799401198 81% => Automated_readability_index is low.
flesch_reading_ease: 60.65 48.3550499002 125% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 9.5 12.197005988 78% => OK
coleman_liau_index: 11.31 12.5979740519 90% => OK
dale_chall_readability_score: 6.99 8.32208582834 84% => OK
difficult_words: 102.0 98.500998004 104% => OK
linsear_write_formula: 11.0 12.3882235529 89% => OK
gunning_fog: 9.6 11.1389221557 86% => OK
text_standard: 10.0 11.9071856287 84% => OK
What are above readability scores?
---------------------
Write the essay in 30 minutes.
Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.