The following is a memorandum from the business manager of a television station.
"Over the past year, our late-night news program has devoted increased time to national news and less time to weather and local news. During this time period, most of the complaints received from viewers were concerned with our station's coverage of weather and local news. In addition, local businesses that used to advertise during our late-night news program have just canceled their advertising contracts with us. Therefore, in order to attract more viewers to the program and to avoid losing any further advertising revenues, we should restore the time devoted to weather and local news to its former level."
In this argument the author urge to consider that in order to increase the count of viewer and advertising revenue, the TV station should focus more in the local and weather news in late night news area. To support his recommendation, he cited that viewers are questioning on the station's coverage for local news. I find this argument not cogent and unconvincing for some reasons.
First, the business manager states that viewers are complaining whether the TV station has the coverage for the local and weather news for the late night shift. however, it does not implies which local district viewers are complaining. It is entirely possible to assume that the TV stations is viewing the local news of one district of the state leaving ignoring the other district of the same state. Perhaps, the Station does not have much assets to cover the news for that particular district. As for the weather news, its possible that few districts are so nearby to each other that the weather news for both district are same so there was no need to show the weather for both on the TV screen. Therefore, the brief statement viewing the local and weather news of every district does not seems to be a robust and prudent idea. This ultimately cause a week argument that will count against author conclusion.
Second, the author hypothesize that cancellation of the advertisement from the local business is the reason of lesser late night local and weather news. Here correlation does not prove causation. It is possible that local business might have to cancel their contract because of the financial issue faced by the them in their budget or perhaps the taxes for night advertisement is greater in comparison to the day-time which ultimately increase their cost reliability. As stated above the maybe the cancelled contracts are from the businesses which are at their verge of being collapse or considering themselves bankrupt. Therefore, this assumption is over generalized and business manager's argument lacks the compelling and affluent reasoning to convince his proposal.
Third, the author's implying that restoring the devoted time given to local and weather news as before that bring the positive change to the TV station. This assumption is unwarranted. It possible that the content of the national news shown on the TV is not up to the mark in late night shift. Therefore, perhaps by improving the content of the national news they can secure the existing viewers . Hence author is flawed in a way that he fails to substantiate his conclusion with strong evidence and is teemed with poor reasoning. The careful perusing of the evident provide in the argument reveals that many questions have been left unanswered without which the reader cannot consider it to be consequential.
In conclusion, this is not a strong argument. To bolster it, the author must, at very least, offer the concrete evidence regarding the real need for the increment of local and weather news , perhaps by the means of survey, which will strengthen the author's claim.
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Comments
Essay evaluation report
Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 22 15
No. of Words: 507 350
No. of Characters: 2489 1500
No. of Different Words: 228 200
Fourth Root of Number of Words: 4.745 4.7
Average Word Length: 4.909 4.6
Word Length SD: 2.581 2.4
No. of Words greater than 5 chars: 170 100
No. of Words greater than 6 chars: 140 80
No. of Words greater than 7 chars: 96 40
No. of Words greater than 8 chars: 49 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 23.045 21.0
Sentence Length SD: 11.109 7.5
Use of Discourse Markers (%): 0.455 0.12
Sentence-Text Coherence: 0.308 0.35
Sentence-Para Coherence: 0.494 0.50
Sentence-Sentence Coherence: 0.077 0.07
Number of Paragraphs: 5 5
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Grammar and spelling errors:
Line 1, column 116, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...count of viewer and advertising revenue, the TV station should focus more in the ...
^^
Line 1, column 282, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'stations'' or 'station's'?
Suggestion: stations'; station's
...ted that viewers are questioning on the stations coverage for local news. I find this a...
^^^^^^^^
Line 1, column 299, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...are questioning on the stations coverage for local news. I find this argument not...
^^
Line 3, column 7, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...nconvincing for some reasons. First, the business manager states that viewers...
^^
Line 3, column 163, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: However
... weather news for the late night shift. however, it does not implies which local distri...
^^^^^^^
Line 3, column 184, Rule ID: DOES_X_HAS[1]
Message: Did you mean 'imply'? As 'do' is already inflected, the verb cannot also be inflected.
Suggestion: imply
... late night shift. however, it does not implies which local district viewers are compla...
^^^^^^^
Line 3, column 184, Rule ID: DID_BASEFORM[3]
Message: The verb 'does' requires base form of the verb: 'imply'
Suggestion: imply
... late night shift. however, it does not implies which local district viewers are compla...
^^^^^^^
Line 3, column 303, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...o assume that the TV stations is viewing the local news of one district of the st...
^^
Line 3, column 348, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
... local news of one district of the state leaving ignoring the other district of t...
^^
Line 3, column 440, Rule ID: MUCH_COUNTABLE[1]
Message: Use 'many' with countable nouns.
Suggestion: many
...ate. Perhaps, the Station does not have much assets to cover the news for that parti...
^^^^
Line 3, column 795, Rule ID: DOES_X_HAS[1]
Message: Did you mean 'seem'? As 'do' is already inflected, the verb cannot also be inflected.
Suggestion: seem
...weather news of every district does not seems to be a robust and prudent idea. This u...
^^^^^
Line 3, column 795, Rule ID: DID_BASEFORM[3]
Message: The verb 'does' requires base form of the verb: 'seem'
Suggestion: seem
...weather news of every district does not seems to be a robust and prudent idea. This u...
^^^^^
Line 5, column 118, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...e local business is the reason of lesser late night local and weather news. Here ...
^^
Line 5, column 309, Rule ID: DT_PRP[1]
Message: Possible typo. Did you mean 'the' or 'them'?
Suggestion: the; them
...because of the financial issue faced by the them in their budget or perhaps the taxes fo...
^^^^^^^^
Line 5, column 601, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...r verge of being collapse or considering themselves bankrupt. Therefore, this ass...
^^
Line 5, column 684, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'managers'' or 'manager's'?
Suggestion: managers'; manager's
...mption is over generalized and business managers argument lacks the compelling and afflu...
^^^^^^^^
Line 7, column 250, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...ent of the national news shown on the TV is not up to the mark in late night shif...
^^
Line 7, column 396, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Don't put a space before the full stop
Suggestion: .
...ews they can secure the existing viewers . Hence author is flawed in a way that he...
^^
Line 7, column 399, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Hence,
... they can secure the existing viewers . Hence author is flawed in a way that he fails...
^^^^^
Line 9, column 189, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Put a space after the comma, but not before the comma
Suggestion: ,
... the increment of local and weather news , perhaps by the means of survey, which w...
^^
Transition Words or Phrases used:
first, hence, however, if, may, regarding, second, so, then, therefore, third, as for, in conclusion
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 23.0 19.6327345309 117% => OK
Auxiliary verbs: 9.0 12.9520958084 69% => OK
Conjunction : 14.0 11.1786427146 125% => OK
Relative clauses : 20.0 13.6137724551 147% => OK
Pronoun: 41.0 28.8173652695 142% => Less pronouns wanted
Preposition: 61.0 55.5748502994 110% => OK
Nominalization: 22.0 16.3942115768 134% => OK
Performance on vocabulary words:
No of characters: 2545.0 2260.96107784 113% => OK
No of words: 507.0 441.139720559 115% => OK
Chars per words: 5.01972386588 5.12650576532 98% => OK
Fourth root words length: 4.74517233601 4.56307096286 104% => OK
Word Length SD: 2.65546629953 2.78398813304 95% => OK
Unique words: 233.0 204.123752495 114% => OK
Unique words percentage: 0.459566074951 0.468620217663 98% => OK
syllable_count: 768.6 705.55239521 109% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 11.0 4.96107784431 222% => Less pronouns wanted as sentence beginning.
Article: 8.0 8.76447105788 91% => OK
Subordination: 2.0 2.70958083832 74% => OK
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 5.0 4.22255489022 118% => OK
Performance on sentences:
How many sentences: 23.0 19.7664670659 116% => OK
Sentence length: 22.0 22.8473053892 96% => OK
Sentence length SD: 59.5827647908 57.8364921388 103% => OK
Chars per sentence: 110.652173913 119.503703932 93% => OK
Words per sentence: 22.0434782609 23.324526521 95% => OK
Discourse Markers: 4.34782608696 5.70786347227 76% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 20.0 5.25449101796 381% => Less language errors wanted.
Sentences with positive sentiment : 7.0 8.20758483034 85% => OK
Sentences with negative sentiment : 12.0 6.88822355289 174% => OK
Sentences with neutral sentiment: 4.0 4.67664670659 86% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.31551010121 0.218282227539 145% => OK
Sentence topic coherence: 0.097251484137 0.0743258471296 131% => OK
Sentence topic coherence SD: 0.0782266623494 0.0701772020484 111% => OK
Paragraph topic coherence: 0.185675831138 0.128457276422 145% => OK
Paragraph topic coherence SD: 0.0491565521941 0.0628817314937 78% => OK
Essay readability:
automated_readability_index: 13.2 14.3799401198 92% => Automated_readability_index is low.
flesch_reading_ease: 57.61 48.3550499002 119% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 10.7 12.197005988 88% => OK
coleman_liau_index: 11.84 12.5979740519 94% => OK
dale_chall_readability_score: 8.12 8.32208582834 98% => OK
difficult_words: 109.0 98.500998004 111% => OK
linsear_write_formula: 10.5 12.3882235529 85% => OK
gunning_fog: 10.8 11.1389221557 97% => OK
text_standard: 11.0 11.9071856287 92% => OK
What are above readability scores?
---------------------
Rates: 58.33 out of 100
Scores by essay e-grader: 3.5 Out of 6
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.