The following is a recommendation from the business manager of Monarch Books."Since its opening in Collegeville twenty years ago, Monarch Books has developed a large customer base due to its reader-friendly atmosphere and wide selection of books on all su

In the passage, the business manager proposes to replace current children’s book section with café to prevent the competitor from entering market of book sales in Collegeville. In order to prove that prediction is cogent, the author needs to provide more evidences that opening café in the store will indeed help to ward off Book and Bean from opening their own business. There is a need to provide at least three pieces of evidence to bolster the conclusion. First, that opening café inside the bookstore will indeed stave off Book and Bean from opening. Second, that liquidation of children’s section will not prevent current customers from visiting the store. And third, that recent national census is applicable to Collegeville and will indeed indicate decline in children’s population under age of ten.

Firstly, the manager mentioned that Book and Bean company have already announced their plans to open the store, supposedly, they did a thorough marketing research and compiled business plan. Thus, the author’s assumption that opening café in Monarch Book will stave off Book and Bean from opening is unwarranted. Even if, Monarch Book Company does away with children’s section and opens café, there is no guarantee that the competitor would decide to change their plans.

Secondly, Monarch book have established large customer base during twenty year in operation but it is quite possible that much of customers visit the store with children under ten because of children’s book section. And once children’s book section is eliminated, customers with children will not be interested in visiting the store; therefore, Monarch book will lose customers. Also, the business manager didn’t mention if Book and Bean store have children’s section in plans as in case they do, customers with children will go to the competitor, which result in profit will lose for Monarch books. Plus, ambiance of Monarch Books store would change once children’s book section is eliminated which will certainly reflect on customer’s preferences.

Thirdly, the author mentioned about national survey, however, the results of survey can vary for Collegeville as national surveys take into account the average of the whole nation. For example, in city A, B and C could be decline and in Collegeville could be growth in children’s population, but national survey’s average would show decline, therefore, the survey would render wrong results for the business manager’s purposes.

As a result, the Monarch book business manager needs to dig deeply into analysis of current situation and find more evidence to support his conclusion. The argument as it stands at the moment is not cogent and has many flaws. The author needs to provide evidence that Book and bean would change their plans with opening the store in Collegeville once Monarch Book would open café inside existing book store, as quite possible that the city have enough customers for two and even more book businesses. The author needs to make sure that elimination of children’s section will not steer away current customers and that national survey is applicable to Collegeville current situation.