“Over the past year, our late-night news program has devoted increased time to national news and less time to weather and local news. During this time period, most of the complaints received from viewers were concerned with our station’s coverage of weather and local news. In addition, local businesses that used to advertise during our late-night news program have just canceled their advertising contracts with us. Therefore, in order to attract more viewers to the program and to avoid losing any further advertising revenues, we should restore the time devoted to weather and local news to its former level.”
Write a response in which you discuss what specific evidence would be needed in order to evaluate the argument and explain how the evidence would weaken or strengthen the argument.
In a memorandum, the manager of a television station decided on decreasing the amount of time of the programs about weather and local news with the purpose of increasing the number of viewers and advertisement revenues of the station. This manager's argument does not make a cogent case since the reasons of cancellations of contracts are not clear, only the local businesses that used to advertise during late-night news program but not others canceled the advertising contracts and they do not know why viewers are complaining about weather and local news programs.
First of all, the reason why the local businesses cancel the advertising contracts may not be related to the fact that coverage of the stations about local news is decreased. This may be caused due to the increased advertisement prices demanded by television stations. Therefore, local businesses search for other channels of advertisement. In that case, the station may rather decrease the prices. Furthermore, local businesses may find out that their customers make their purchase decisions after visiting the store instead of watching advertisements on television.
Secondly, the local businesses that cancel their contracts are those with advertisements during late-night news program. This may be caused by the changes in the late-night news, for example, the anchorman may be replaced with someone who has a bad reputation. Thus, business manager would better search for the problems in the late-night news program before reaching such a huge decision.
Moreover, viewers may complain about the stations's coverage of weather of local news due to the quality of the programs, not because of their intensity. The manager of the television station may form a team to work on improving the quality of these programs in order to attract more viewers.
The manager argues that to increase profits and the number of viewers of the television stations, they should devote more time to weather and local news. However, this argument is rife with holes and assumptions and thus, not strong enough to lead to this conclusion.
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Comments
Essay evaluation report
Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 14 15
No. of Words: 334 350
No. of Characters: 1724 1500
No. of Different Words: 148 200
Fourth Root of Number of Words: 4.275 4.7
Average Word Length: 5.162 4.6
Word Length SD: 2.78 2.4
No. of Words greater than 5 chars: 131 100
No. of Words greater than 6 chars: 107 80
No. of Words greater than 7 chars: 73 40
No. of Words greater than 8 chars: 45 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 23.857 21.0
Sentence Length SD: 11.135 7.5
Use of Discourse Markers (%): 0.857 0.12
Sentence-Text Coherence: 0.384 0.35
Sentence-Para Coherence: 0.641 0.50
Sentence-Sentence Coherence: 0.117 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 1, column 241, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'managers'' or 'manager's'?
Suggestion: managers'; manager's
...rtisement revenues of the station. This managers argument does not make a cogent case si...
^^^^^^^^
Transition Words or Phrases used:
but, first, furthermore, however, if, may, moreover, second, secondly, so, therefore, thus, for example, first of all
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 9.0 19.6327345309 46% => More to be verbs wanted.
Auxiliary verbs: 10.0 12.9520958084 77% => OK
Conjunction : 9.0 11.1786427146 81% => OK
Relative clauses : 7.0 13.6137724551 51% => More relative clauses wanted.
Pronoun: 19.0 28.8173652695 66% => OK
Preposition: 54.0 55.5748502994 97% => OK
Nominalization: 10.0 16.3942115768 61% => OK
Performance on vocabulary words:
No of characters: 1775.0 2260.96107784 79% => OK
No of words: 334.0 441.139720559 76% => More content wanted.
Chars per words: 5.31437125749 5.12650576532 104% => OK
Fourth root words length: 4.27500489853 4.56307096286 94% => OK
Word Length SD: 2.85652750093 2.78398813304 103% => OK
Unique words: 157.0 204.123752495 77% => More unique words wanted.
Unique words percentage: 0.47005988024 0.468620217663 100% => OK
syllable_count: 540.0 705.55239521 77% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 5.0 4.96107784431 101% => OK
Article: 7.0 8.76447105788 80% => OK
Subordination: 0.0 2.70958083832 0% => More adverbial clause wanted.
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 2.0 4.22255489022 47% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 14.0 19.7664670659 71% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 23.0 22.8473053892 101% => OK
Sentence length SD: 66.4545648069 57.8364921388 115% => OK
Chars per sentence: 126.785714286 119.503703932 106% => OK
Words per sentence: 23.8571428571 23.324526521 102% => OK
Discourse Markers: 8.35714285714 5.70786347227 146% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 1.0 5.25449101796 19% => OK
Sentences with positive sentiment : 5.0 8.20758483034 61% => OK
Sentences with negative sentiment : 6.0 6.88822355289 87% => OK
Sentences with neutral sentiment: 3.0 4.67664670659 64% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.294995020442 0.218282227539 135% => OK
Sentence topic coherence: 0.11738460401 0.0743258471296 158% => OK
Sentence topic coherence SD: 0.083655989182 0.0701772020484 119% => OK
Paragraph topic coherence: 0.18965132651 0.128457276422 148% => OK
Paragraph topic coherence SD: 0.0706418590614 0.0628817314937 112% => OK
Essay readability:
automated_readability_index: 15.5 14.3799401198 108% => OK
flesch_reading_ease: 48.13 48.3550499002 100% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 12.3 12.197005988 101% => OK
coleman_liau_index: 13.81 12.5979740519 110% => OK
dale_chall_readability_score: 8.46 8.32208582834 102% => OK
difficult_words: 78.0 98.500998004 79% => More difficult words wanted.
linsear_write_formula: 19.0 12.3882235529 153% => OK
gunning_fog: 11.2 11.1389221557 101% => OK
text_standard: 9.0 11.9071856287 76% => OK
What are above readability scores?
---------------------
Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.