2. The following is a memorandum from the business manager of a television station.
"Over the past year, our late-night news program has devoted increased time to national news and less time to weather and local news. During this period, most of the complaints received from viewers were concerned with our station's coverage of weather and local news. In addition, local businesses that used to advertise during our late-night news program have canceled their advertising contracts with us. Therefore, in order to attract more viewers to our news programs and to avoid losing any further advertising revenues, we should expand our coverage of weather and local news on all our news programs."
Write a response in which you examine the stated and/or unstated assumptions of the argument. Be sure to explain how the argument depends on these assumptions and what the implications are for the argument if the assumptions prove unwarranted.
It might seem logical at the first glance that the author’s argument to expand on the weather and the local news to attract more viewers to their television programs. However, the argument is flawed. In order to bolster the author’s argument we need a significant amount of evidences.
To begin, the author’s conclusion is based on the assumption that most of the complaints received were concerned with the local and the weather news; however, the argument is groundless– no evidence to support the claim has been provided by the author. In doing so, the author used the vague and ambitious word like “most”. It seems that the author tried to cite some statistical facts to make his/her assumption convincing. Nevertheless, the author failed to offer the exact number that indicates how many people have complained about the news content of the Television. Not only this, the author has failed to offer whether the complaint were received by same few number of people time and again or from different people from different parts of the town.
Secondly, the argument is based on the assumption that local businesses who used to advertise their content on late news program have cancelled with the Television show. The author fails to give the data about whether the local business person were interested on other television programs due to low-cost for them. As well as, there may be the reasons that television show, they broadcasted might have cause the less interest on the public due to their news speaker.
Thirdly, the author has claimed the strong conclusion based on the weak evidences. There might be the reason that the public on that typical city have been less interested on the radio news programs as they can see the local news and the weather programs on their electronic devices like mobiles, tablets. Similarly, the majority of the public on that town might have changed their routine of television programs due to their busy schedules being tired and show reluctance to the late night news programs. They might want something other programs that may attenuate their daily tiredness.
The argument thus could be strengthened if the author provides the exact evidences and the data as mentioned above. As it stands, however, the argument is not logically convincing for the reasons indicated.
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Comments
Essay evaluation report
Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 17 15
No. of Words: 384 350
No. of Characters: 1886 1500
No. of Different Words: 181 200
Fourth Root of Number of Words: 4.427 4.7
Average Word Length: 4.911 4.6
Word Length SD: 2.469 2.4
No. of Words greater than 5 chars: 125 100
No. of Words greater than 6 chars: 99 80
No. of Words greater than 7 chars: 72 40
No. of Words greater than 8 chars: 45 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 22.588 21.0
Sentence Length SD: 10.123 7.5
Use of Discourse Markers (%): 0.706 0.12
Sentence-Text Coherence: 0.369 0.35
Sentence-Para Coherence: 0.589 0.50
Sentence-Sentence Coherence: 0.14 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 3, column 678, Rule ID: MANY_NN[1]
Message: Possible agreement error. The noun number seems to be countable; consider using: 'few numbers'.
Suggestion: few numbers
...her the complaint were received by same few number of people time and again or from differ...
^^^^^^^^^^
Line 7, column 476, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...dules being tired and show reluctance to the late night news programs. They might...
^^
Transition Words or Phrases used:
first, however, if, may, nevertheless, second, secondly, similarly, so, then, third, thirdly, thus, well, as well as
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 14.0 19.6327345309 71% => OK
Auxiliary verbs: 10.0 12.9520958084 77% => OK
Conjunction : 8.0 11.1786427146 72% => OK
Relative clauses : 11.0 13.6137724551 81% => OK
Pronoun: 28.0 28.8173652695 97% => OK
Preposition: 48.0 55.5748502994 86% => OK
Nominalization: 12.0 16.3942115768 73% => OK
Performance on vocabulary words:
No of characters: 1964.0 2260.96107784 87% => OK
No of words: 383.0 441.139720559 87% => More content wanted.
Chars per words: 5.12793733681 5.12650576532 100% => OK
Fourth root words length: 4.42384287591 4.56307096286 97% => OK
Word Length SD: 2.71201837453 2.78398813304 97% => OK
Unique words: 182.0 204.123752495 89% => More unique words wanted.
Unique words percentage: 0.475195822454 0.468620217663 101% => OK
syllable_count: 596.7 705.55239521 85% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 4.0 4.96107784431 81% => OK
Article: 12.0 8.76447105788 137% => OK
Subordination: 2.0 2.70958083832 74% => OK
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 3.0 4.22255489022 71% => OK
Performance on sentences:
How many sentences: 17.0 19.7664670659 86% => OK
Sentence length: 22.0 22.8473053892 96% => OK
Sentence length SD: 58.1443734689 57.8364921388 101% => OK
Chars per sentence: 115.529411765 119.503703932 97% => OK
Words per sentence: 22.5294117647 23.324526521 97% => OK
Discourse Markers: 6.82352941176 5.70786347227 120% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 2.0 5.25449101796 38% => OK
Sentences with positive sentiment : 8.0 8.20758483034 97% => OK
Sentences with negative sentiment : 9.0 6.88822355289 131% => OK
Sentences with neutral sentiment: 0.0 4.67664670659 0% => More facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.208181520824 0.218282227539 95% => OK
Sentence topic coherence: 0.066333170939 0.0743258471296 89% => OK
Sentence topic coherence SD: 0.0651041387891 0.0701772020484 93% => OK
Paragraph topic coherence: 0.112664972606 0.128457276422 88% => OK
Paragraph topic coherence SD: 0.0687573862938 0.0628817314937 109% => OK
Essay readability:
automated_readability_index: 14.0 14.3799401198 97% => OK
flesch_reading_ease: 49.15 48.3550499002 102% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 11.9 12.197005988 98% => OK
coleman_liau_index: 12.77 12.5979740519 101% => OK
dale_chall_readability_score: 7.86 8.32208582834 94% => OK
difficult_words: 76.0 98.500998004 77% => More difficult words wanted.
linsear_write_formula: 11.0 12.3882235529 89% => OK
gunning_fog: 10.8 11.1389221557 97% => OK
text_standard: 11.0 11.9071856287 92% => OK
What are above readability scores?
---------------------
Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.