In this argument, the manager of WWAC radio stations suggests that they need to change to a news and talk format. In supporting his conclusion, he listed a few reasons: a decline of listeners in the current rock-music format, an increase in the number of retired residents, and a seemingly limited interest in music from the general public. While his argument sounds convincible at first glance, it is based on a series of holes and logic flaws, and thus fails to be wholly persuasive as it stands. More evidence is needed in order to strength the argument.
First of all, the manager draws a cause and effect conclusion that because there is a population growth of elderly listeners, the radio station's rock-music listeners have declined. However, it is unsafe to assume without substantiation that the elderly listeners were truly the reason for the decline. Without evidence, it is possible that the elderly listeners were interested in rock-music and the decline is due to some other reasons such as the emerging of a more competitive rock-music station from another company.
Secondly, the author states that there is a continuing decline in local sales of recorded music, which suggests limited interest in music. While it could be the reason, there are also many other possibilities. One of the most common explanations is that people prefer to download music online now and thus not as interested in buying them in store. Or perhaps the store is facing some management and advertising issues, which impaired their sales.
Finally, even if the above assumptions that the author made proves to be true, the author did not illustrate how and why a news and talk format will attract more listeners. The only reason provided is that it is "increasingly popular in the area". However, without enough evidence, it is unsafe to adopt the suggestion. The author will need to provide evidence to demonstrate that the current residents will be interested in a news and format radio, that the WWAC station will outperform other competitors, and the number of new listeners that they will attract will surpass the number of listeners they lose.
To sum up, the manager’s suggestion is based on a series of unwarranted assumptions. And without a sufficient amount of evidence to back up his suggestion, it would be unlikely to persuade the WWAC company to allocate funds to invest in a talk and news program. To strengthen his argument, he will need to provide compelling evidence such as a reliable survey results to show that the residents of this area are more interested in listening to a news and talk program as compare to a rock-music program. He will also need to come up with a detailed plan on how they will organize and construct the new program so that it will outdo their competitors.
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Essay evaluation report
Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 19 15
No. of Words: 472 350
No. of Characters: 2272 1500
No. of Different Words: 202 200
Fourth Root of Number of Words: 4.661 4.7
Average Word Length: 4.814 4.6
Word Length SD: 2.689 2.4
No. of Words greater than 5 chars: 169 100
No. of Words greater than 6 chars: 127 80
No. of Words greater than 7 chars: 84 40
No. of Words greater than 8 chars: 53 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 24.842 21.0
Sentence Length SD: 10.752 7.5
Use of Discourse Markers (%): 0.632 0.12
Sentence-Text Coherence: 0.309 0.35
Sentence-Para Coherence: 0.542 0.50
Sentence-Sentence Coherence: 0.103 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 1, column 326, Rule ID: GENERAL_XX[1]
Message: Use simply 'public'.
Suggestion: public
...ngly limited interest in music from the general public. While his argument sounds convincible ...
^^^^^^^^^^^^^^
Transition Words or Phrases used:
also, finally, first, however, if, second, secondly, so, then, thus, while, such as, first of all, to sum up
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 22.0 19.6327345309 112% => OK
Auxiliary verbs: 16.0 12.9520958084 124% => OK
Conjunction : 17.0 11.1786427146 152% => OK
Relative clauses : 15.0 13.6137724551 110% => OK
Pronoun: 38.0 28.8173652695 132% => Less pronouns wanted
Preposition: 66.0 55.5748502994 119% => OK
Nominalization: 18.0 16.3942115768 110% => OK
Performance on vocabulary words:
No of characters: 2349.0 2260.96107784 104% => OK
No of words: 472.0 441.139720559 107% => OK
Chars per words: 4.97669491525 5.12650576532 97% => OK
Fourth root words length: 4.6610686524 4.56307096286 102% => OK
Word Length SD: 2.86090621397 2.78398813304 103% => OK
Unique words: 218.0 204.123752495 107% => OK
Unique words percentage: 0.46186440678 0.468620217663 99% => OK
syllable_count: 745.2 705.55239521 106% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 9.0 4.96107784431 181% => OK
Article: 9.0 8.76447105788 103% => OK
Subordination: 3.0 2.70958083832 111% => OK
Conjunction: 5.0 1.67365269461 299% => Less conjunction wanted as sentence beginning.
Preposition: 6.0 4.22255489022 142% => OK
Performance on sentences:
How many sentences: 19.0 19.7664670659 96% => OK
Sentence length: 24.0 22.8473053892 105% => OK
Sentence length SD: 62.551341793 57.8364921388 108% => OK
Chars per sentence: 123.631578947 119.503703932 103% => OK
Words per sentence: 24.8421052632 23.324526521 107% => OK
Discourse Markers: 5.68421052632 5.70786347227 100% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 1.0 5.25449101796 19% => OK
Sentences with positive sentiment : 11.0 8.20758483034 134% => OK
Sentences with negative sentiment : 3.0 6.88822355289 44% => More negative sentences wanted.
Sentences with neutral sentiment: 5.0 4.67664670659 107% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.18710472103 0.218282227539 86% => OK
Sentence topic coherence: 0.0542788294526 0.0743258471296 73% => OK
Sentence topic coherence SD: 0.0644517219839 0.0701772020484 92% => OK
Paragraph topic coherence: 0.109449920783 0.128457276422 85% => OK
Paragraph topic coherence SD: 0.0610134184511 0.0628817314937 97% => OK
Essay readability:
automated_readability_index: 14.4 14.3799401198 100% => OK
flesch_reading_ease: 47.12 48.3550499002 97% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 12.7 12.197005988 104% => OK
coleman_liau_index: 11.9 12.5979740519 94% => OK
dale_chall_readability_score: 8.61 8.32208582834 103% => OK
difficult_words: 113.0 98.500998004 115% => OK
linsear_write_formula: 9.0 12.3882235529 73% => OK
gunning_fog: 11.6 11.1389221557 104% => OK
text_standard: 12.0 11.9071856287 101% => OK
What are above readability scores?
---------------------
Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.