q4. Consumer remorse:Emotional expression of personal regret is the state of remorse. This is closely related to guilt and self-directed resentment. People feel remorse when they believe their actions were wrong. Consumers remorse is the concept of regret

q4. Consumer remorse:Emotional expression of personal regret is the state of remorse. This is closely related to guilt and self-directed resentment. People feel remorse when they believe their actions were wrong. Consumers remorse is the concept of regretting a purchase after buying an item. Buyers may focus on the negative aspects of the product they have just purchased and feel regret about their actions. People in Marketing are fully aware of this concept and have tried to find ways to counter that phenomenon. It is indeed their job to convince consumers to buy a certain product, but it is also true that marketers have to make sure that the consumer is happy with the product and that they wont return it out of regret.
Describe consumer remorse based on the lecture.