The following appeared in a memo to the board of directors of Bargain Brand Cereals.
"One year ago we introduced our first product, Bargain Brand breakfast cereal. Our very low prices quickly drew many customers away from the top-selling cereal companies. Although the companies producing the top brands have since tried to compete with us by lowering their prices and although several plan to introduce their own budget brands, not once have we needed to raise our prices to continue making a profit. Given our success in selling cereal, we recommend that Bargain Brand now expand its business and begin marketing other low-priced food products as quickly as possible."
Write a response in which you discuss what questions would need to be answered in order to decide
whether the recommendation and the argument on which it is based are reasonable. Be sure to explain how the answers to these questions would help to evaluate the recommendation.
According the memo, the company has been producing a very low price breakfast cereal which has attracted customer from other top selling cereal companies. It also states that the company is still making profit without raising their price and wishing to expand their business by producing other low-priced products. However, I think the given memo is full of fallacy and information provided is not sufficient to make any decision regarding business expansion.
Here, the company has assumed that the introduction of their new low price breakfast cereals has drew many customers away from the top-selling companies. However, without any deep study regarding the other company product, they cannot assume that their new product and the low cost has cause the shift in customer. The reason can be the poor quality of the breakfast cereal produced by top-selling company or boredom caused by the continuous consumption of same flavor of the other company. So, the company should conduct detail study regarding the cause. If the low price is not cause then the change in flavor by other company can drew their customer back.
Similarly, they have also mentioned that the companies producing the top brands have since tried to compete with them by lowering their prices and their several plan to introduce their own budget brands has not worked. Here, they have not addressed about any marketing strategy of other company. They might have been focusing their budget on marketing and advertising with lowering the price of their products. The marketing strategy by big companies might attract more consumer resulting in low sale of their product in further days. So they should keep detail information regarding the marketing plan of other company and improve theirs for matching the sales in future.
At last, they are planning for production of other low cost product based on the success of their present product. But for doing so, they need to study about the need of people and their economic status. In future people might shift their interest to high price product due to increase in their economic status. This will lead to decrease in their customer for all type of low cost products. So before deciding anything they have to study the social and economic life of people and country. By addressing all above issue, they can make their decision of whether producing other low cost products or increasing the cost of present low cost product.
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Grammar and spelling errors:
Line 3, column 98, Rule ID: HAVE_PART_AGREEMENT[1]
Message: Use past participle here: 'drawn'.
Suggestion: drawn
...eir new low price breakfast cereals has drew many customers away from the top-sellin...
^^^^
Line 3, column 557, Rule ID: SENTENCE_FRAGMENT[1]
Message: “If” at the beginning of a sentence requires a 2nd clause. Maybe a comma, question or exclamation mark is missing, or the sentence is incomplete and should be joined with the following sentence.
...nduct detail study regarding the cause. If the low price is not cause then the cha...
^^
Line 5, column 154, Rule ID: MANY_NN[1]
Message: Possible agreement error. The noun plan seems to be countable; consider using: 'several plans'.
Suggestion: several plans
...them by lowering their prices and their several plan to introduce their own budget brands ha...
^^^^^^^^^^^^
Line 5, column 663, Rule ID: IN_PAST[1]
Message: Did you mean: 'in the future'?
Suggestion: in the future
...d improve theirs for matching the sales in future. At last, they are planning for produ...
^^^^^^^^^
Transition Words or Phrases used:
also, but, however, if, regarding, similarly, so, still, then, i think
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 8.0 19.6327345309 41% => More to be verbs wanted.
Auxiliary verbs: 12.0 12.9520958084 93% => OK
Conjunction : 12.0 11.1786427146 107% => OK
Relative clauses : 5.0 13.6137724551 37% => More relative clauses wanted.
Pronoun: 35.0 28.8173652695 121% => Less pronouns wanted
Preposition: 58.0 55.5748502994 104% => OK
Nominalization: 5.0 16.3942115768 30% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 2049.0 2260.96107784 91% => OK
No of words: 403.0 441.139720559 91% => More content wanted.
Chars per words: 5.08436724566 5.12650576532 99% => OK
Fourth root words length: 4.48049772903 4.56307096286 98% => OK
Word Length SD: 2.41006934789 2.78398813304 87% => OK
Unique words: 182.0 204.123752495 89% => More unique words wanted.
Unique words percentage: 0.451612903226 0.468620217663 96% => OK
syllable_count: 623.7 705.55239521 88% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 10.0 4.96107784431 202% => Less pronouns wanted as sentence beginning.
Article: 5.0 8.76447105788 57% => OK
Subordination: 1.0 2.70958083832 37% => OK
Conjunction: 1.0 1.67365269461 60% => OK
Preposition: 4.0 4.22255489022 95% => OK
Performance on sentences:
How many sentences: 19.0 19.7664670659 96% => OK
Sentence length: 21.0 22.8473053892 92% => OK
Sentence length SD: 38.3506203744 57.8364921388 66% => OK
Chars per sentence: 107.842105263 119.503703932 90% => OK
Words per sentence: 21.2105263158 23.324526521 91% => OK
Discourse Markers: 3.68421052632 5.70786347227 65% => OK
Paragraphs: 4.0 5.15768463074 78% => More paragraphs wanted.
Language errors: 4.0 5.25449101796 76% => OK
Sentences with positive sentiment : 6.0 8.20758483034 73% => OK
Sentences with negative sentiment : 8.0 6.88822355289 116% => OK
Sentences with neutral sentiment: 5.0 4.67664670659 107% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.162912315062 0.218282227539 75% => OK
Sentence topic coherence: 0.0669602116268 0.0743258471296 90% => OK
Sentence topic coherence SD: 0.0817512059709 0.0701772020484 116% => OK
Paragraph topic coherence: 0.121560437165 0.128457276422 95% => OK
Paragraph topic coherence SD: 0.057562744615 0.0628817314937 92% => OK
Essay readability:
automated_readability_index: 13.1 14.3799401198 91% => Automated_readability_index is low.
flesch_reading_ease: 58.62 48.3550499002 121% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 10.3 12.197005988 84% => OK
coleman_liau_index: 12.18 12.5979740519 97% => OK
dale_chall_readability_score: 7.77 8.32208582834 93% => OK
difficult_words: 79.0 98.500998004 80% => More difficult words wanted.
linsear_write_formula: 10.5 12.3882235529 85% => OK
gunning_fog: 10.4 11.1389221557 93% => OK
text_standard: 11.0 11.9071856287 92% => OK
What are above readability scores?
---------------------
Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.