The following is a memorandum from the business manager of a television station.
"Over the past year, our late-night news program has devoted increased time to national news and less time to weather and local news. During this period, most of the complaints received from viewers were concerned with our station's coverage of weather and local news. In addition, local businesses that used to advertise during our late-night news program have canceled their advertising contracts with us. Therefore, in order to attract more viewers to our news programs and to avoid losing any further advertising revenues, we should expand our coverage of weather and local news on all our news programs."
Write a response in which you examine the stated and/or unstated assumptions of the argument. Be sure to explain how the argument depends on these assumptions and what the implications are for the argument if the assumptions prove unwarranted.
The passage states that a shift in news policy in a television station resulted in a more complaints from viewers and reluctancy of local businesses to have advertising contracts. then it suggests that everything should restore to its previous state in order to attract more viewers and stop losing advertising revenues. While the notion seems plausible at first glance, further investigations and pursuing the situations reveal apparent flaws in the argument.
first, the author fails to explain the growth ratio of complaints and the content of the them. he claims that most of complaints were concerned with the weather and local news and does not bring any evidence that whether the total complaints are increased or decreased compared to the previous situations. if the overall complaints drop from 1000 to 100, then we need to have more data to analysis them. Some may refer this reduction from 1000 to 100 complaints as an achievement of the new policy and ignore the proportion of the complaints topics. Moreover, he did not offer any evidences to corroborate his claim that the change in program content is the main complaining point of the audience. it is possible that in the past, weather and local news were broadcasted in several parts of the day, but they are reduced in other programs in addition to the late-night program. Therefore, the complaints refer to the reduction of the weather and local news in television station timetable and not this specific program.
Plus, the passage points pout that the local businesses canceled their contracts with them. we need to glean more evidences about the other advertising contracts. When we have a shift from local news to a national news, it is possible that national businesses commence their advertising to rise their market share in new market which were previously dominated by local businesses. Hence, the writing should provide more valid data ro declare that a reduction in local businesses advertising has led to a total reduction. if national businesses started to advertise in the program then revenues should be increased since there is a competition between local and national businesses. it also may be possible that local businesses could not compete the national ones and prefer to change their policies and find cheaper ways to attract their customers like using fliers and local newspapers.
All in all, the argument fails to answer many vital questions and does not give sufficient data to provide enough data to be proved and warranted.
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Comments
Essay evaluation report
Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 11 15
No. of Words: 413 350
No. of Characters: 2076 1500
No. of Different Words: 189 200
Fourth Root of Number of Words: 4.508 4.7
Average Word Length: 5.027 4.6
Word Length SD: 2.685 2.4
No. of Words greater than 5 chars: 145 100
No. of Words greater than 6 chars: 120 80
No. of Words greater than 7 chars: 88 40
No. of Words greater than 8 chars: 59 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 37.545 21.0
Sentence Length SD: 22.865 7.5
Use of Discourse Markers (%): 0.636 0.12
Sentence-Text Coherence: 0.38 0.35
Sentence-Para Coherence: 0.624 0.50
Sentence-Sentence Coherence: 0.184 0.07
Number of Paragraphs: 4 5
Grammar and spelling errors:
Line 1, column 181, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Then
...sinesses to have advertising contracts. then it suggests that everything should rest...
^^^^
Line 11, column 1, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: First
...nt flaws in the argument. first, the author fails to explain the growth...
^^^^^
Line 11, column 86, Rule ID: DT_PRP[1]
Message: Possible typo. Did you mean 'the' or 'them'?
Suggestion: the; them
... ratio of complaints and the content of the them. he claims that most of complaints were...
^^^^^^^^
Line 11, column 96, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: He
...complaints and the content of the them. he claims that most of complaints were con...
^^
Line 11, column 111, Rule ID: MOST_SOME_OF_NNS[1]
Message: After 'most of', you should use 'the' ('most of the complaints') or simply say ''most complaints''.
Suggestion: most of the complaints; most complaints
...the content of the them. he claims that most of complaints were concerned with the weather and loc...
^^^^^^^^^^^^^^^^^^
Line 11, column 307, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: If
...ed compared to the previous situations. if the overall complaints drop from 1000 t...
^^
Line 11, column 414, Rule ID: MASS_AGREEMENT[2]
Message: Possible agreement error - use third-person verb forms for singular and mass nouns: 'refers'.
Suggestion: refers
...ve more data to analysis them. Some may refer this reduction from 1000 to 100 complai...
^^^^^
Line 11, column 699, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: It
...main complaining point of the audience. it is possible that in the past, weather a...
^^
Line 21, column 93, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: We
...ses canceled their contracts with them. we need to glean more evidences about the ...
^^
Line 21, column 435, Rule ID: HE_VERB_AGR[8]
Message: The proper name in singular (ro) must be used with a third-person verb: 'declares'.
Suggestion: declares
...iting should provide more valid data ro declare that a reduction in local businesses ad...
^^^^^^^
Line 21, column 522, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: If
...vertising has led to a total reduction. if national businesses started to advertis...
^^
Line 21, column 683, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: It
... between local and national businesses. it also may be possible that local busines...
^^
Transition Words or Phrases used:
also, but, first, hence, if, may, moreover, so, then, therefore, while, in addition
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 12.0 19.6327345309 61% => OK
Auxiliary verbs: 8.0 12.9520958084 62% => OK
Conjunction : 18.0 11.1786427146 161% => OK
Relative clauses : 12.0 13.6137724551 88% => OK
Pronoun: 32.0 28.8173652695 111% => OK
Preposition: 58.0 55.5748502994 104% => OK
Nominalization: 15.0 16.3942115768 91% => OK
Performance on vocabulary words:
No of characters: 2149.0 2260.96107784 95% => OK
No of words: 413.0 441.139720559 94% => More content wanted.
Chars per words: 5.20338983051 5.12650576532 101% => OK
Fourth root words length: 4.50803742585 4.56307096286 99% => OK
Word Length SD: 2.73676307595 2.78398813304 98% => OK
Unique words: 198.0 204.123752495 97% => OK
Unique words percentage: 0.479418886199 0.468620217663 102% => OK
syllable_count: 646.2 705.55239521 92% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 6.0 4.96107784431 121% => OK
Article: 6.0 8.76447105788 68% => OK
Subordination: 4.0 2.70958083832 148% => OK
Conjunction: 1.0 1.67365269461 60% => OK
Preposition: 0.0 4.22255489022 0% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 17.0 19.7664670659 86% => OK
Sentence length: 24.0 22.8473053892 105% => OK
Sentence length SD: 41.4153574645 57.8364921388 72% => OK
Chars per sentence: 126.411764706 119.503703932 106% => OK
Words per sentence: 24.2941176471 23.324526521 104% => OK
Discourse Markers: 4.88235294118 5.70786347227 86% => OK
Paragraphs: 4.0 5.15768463074 78% => More paragraphs wanted.
Language errors: 12.0 5.25449101796 228% => Less language errors wanted.
Sentences with positive sentiment : 3.0 8.20758483034 37% => More positive sentences wanted.
Sentences with negative sentiment : 10.0 6.88822355289 145% => OK
Sentences with neutral sentiment: 4.0 4.67664670659 86% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.243244584207 0.218282227539 111% => OK
Sentence topic coherence: 0.0812590437155 0.0743258471296 109% => OK
Sentence topic coherence SD: 0.0871354845438 0.0701772020484 124% => OK
Paragraph topic coherence: 0.120881513256 0.128457276422 94% => OK
Paragraph topic coherence SD: 0.0811833901728 0.0628817314937 129% => OK
Essay readability:
automated_readability_index: 15.2 14.3799401198 106% => OK
flesch_reading_ease: 47.12 48.3550499002 97% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 12.7 12.197005988 104% => OK
coleman_liau_index: 13.18 12.5979740519 105% => OK
dale_chall_readability_score: 8.27 8.32208582834 99% => OK
difficult_words: 90.0 98.500998004 91% => OK
linsear_write_formula: 11.5 12.3882235529 93% => OK
gunning_fog: 11.6 11.1389221557 104% => OK
text_standard: 12.0 11.9071856287 101% => OK
What are above readability scores?
---------------------
Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.