TPO 28 - Question 4Refute-and-PersuadeSometimes companies realize that consumers may have developed a negative impression of a product. One way in which they can resolve this problem is by using an advertising technique known as refute-and-persuade. Refut

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TPO 28 - Question 4
Refute-and-Persuade
Sometimes companies realize that consumers may have developed a negative impression of a product. One way in which they can resolve this problem is by using an advertising technique known as refute-and-persuade. Refute-and-persuade means that in advertising a product, the company first indicates its awareness of the product's disadvantage. But then the company refutes or challenges that disadvantage by demonstrating how the advantage of buying and using the product makes up for any limitation it may have. In this way, companies can persuade consumers to purchase a product despite its drawbacks.

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Average: 9 (1 vote)
This speaking topic by users
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2018-05-19 carolinaviik 88.67 Check this speaking
2018-10-05 mgrajapt 90.00 Check this speaking
2019-09-16 SinaSina 80.00 Check this speaking
Speaking category
Speakings by user Bobby1987 :

Comments

Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments

Performance on vocabulary words:
No of characters: 728.0 592.248995984 123% => OK
No of words: 181.0 155.574297189 116% => OK
Chars per words: 4.02209944751 3.80514564318 106% => OK
Fourth root words length: 3.66791821706 3.525876923 104% => OK
Word Length SD: 2.14902213688 1.79077849142 120% => OK
Unique words: 114.0 93.7148594378 122% => OK
Unique words percentage: 0.629834254144 0.604071249207 104% => OK
Syllable count: 234.9 185.844578313 126% => OK
Avg_syllables_per_word: 1.3 1.19417670683 109% => OK

Performance on coherence:
Topic speech coherence ratio: 0.114412540079 0.0650381309087 176% => OK

Acoustic performance on paragraphs:
How many acoustic paragraphs: 2.0 4.35341365462 46% => OK
Average paragraph length: 90.5 68.503853103 132% => OK
STD paragraph length: 80.5 21.3332995233 377% => Paragraph length changes often.
Average paragraph duration: 28.99 25.9943957902 112% => OK
STD paragraph duration: 26.46 7.84667146824 337% => The duration of acoustic paragraphs changes often.

Acoustic performance on sentences:
How many acoustic sentences: 31.0 42.0642570281 74% => OK
Average acoustic sentence length: 5.83870967742 4.02192344571 145% => OK
STD acoustic sentence length: 6.0433742668 3.1217529195 194% => OK
Average acoustic sentences duration: 1.82 1.45093177766 125% => OK
STD acoustic sentences duration: 1.60945392462 0.99851816184 161% => OK

Acoustic performance on acoustic silence:(An acoustic silence means a little pause between two or more words)
How many acoustic silence: 31.0 39.0421686747 79% => OK
Total acoustic silence duration: 5.37 7.12997991968 75% => OK
Average acoustic silence duration: 0.173225806452 0.185688545393 93% => OK
STD acoustic silence duration: 0.129450129812 0.155154303396 83% => OK

Acoustic performance on acoustic words:
Total word duration: 48.99 47.1480722892 104% => OK
Average word duration: 0.270662983425 0.305395592593 89% => OK
STD word duration: 0.155665039915 0.189427763521 82% => OK

Disfluencies: like hesitations, or 'ehn' or taking a long time to pronounce a word:
How many disfluencies: 5.0 7.94979919679 63% => OK
Total_disfluencies_duration: 3.7 6.2937751004 59% => OK
Total acoustic noise duration: 1.46 3.39508032129 43% => OK

Acoustic rates:
Total speech duration: 57.98 59.7592369478 97% => Talk more. Do not save time. People can talk 4-5 words in one second.
Compare to expected duration: 0.966333333333 0.995987282463 97% => OK
Rate of silence: 0.534667126595 0.656000678711 82% => OK
Rate of speech: 3.12176612625 2.60215298798 120% => OK
Rate of speech by unique words: 1.96619523974 1.56821927147 125% => OK
Rate of word duration by unique words: 2.32700551133 1.99336655568 117% => OK
Average articulation rates: 0.389527254144 0.317803793328 123% => OK

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Rates: 90.0 out of 100
Scores by speech e-grader: 27.0 Out of 30
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Note: the speech e-grader does NOT examine the meaning of words and ideas.