The memo from the advertising director of the Super Screen Movie Production Company states that the positive reviews of the Super Screen-produced movies are not reaching the targeted viewers due to lack of advertisement from the Super Screen. However, this conclusion is based on a few assumptions, which if not sustained can significantly weaken the argument.
When were the surveys conducted by the marketing department of Super Screen? Were they conducted after the prime period of the movies being released? For instance, if the surveys were conducted before the prime period of the movie -- the period when a movie gets the maximum number of viewership, there is a chance that the audience at the time of survey is less for the movies is fewer than the prime time and thus making the negative impact on the statistics of the survey. If this example proves to be true the argument made by the director does not hold water.
Was there any audience who were judging the movies positively? It might happen that the majority of the audience of the movies were the fans of the work of the Super Screen Movie Production Company and a very small portion of the audience were the unbiased movie critics. For example, if only the fans of Marvel studios watch the movies made by the company, the ratings would most likely be higher than if some the non-fans watch the movie along with them. If this instance proves to be correct, the assumption made by the company fails to an extent and thus weakening the argument.
Was the company making the movies that draw public interest? It might be a case that the genre of the movies made by the company is esoteric and might not interest much of the audience, thus the marketing might not make any difference in the next years of viewership too. For example, if the company is making a film based on the biography of some writer, there are chances that the young audience which is a major portion of the audience might not be interested in watching the movie despite it being more knowledgeable. This cannot be overcome by increasing the budget of an advertisement. If the above example proves warranted the argument that advertising might increase the popularity of the movies weakens significantly.
As of now, the argument as stated by the director of the production company relies on various assumptions and hence is flawed. The author needs to provide more details on the assumption to strengthen them and prove his point. Thus, the conclusion of the argument relies on the assumptions which need more clarification and hence if the above examples are proven true weaken the argument.
The memo from the advertising director of the Super Screen Movie Production Company states that the positive reviews of the Super Screen-produced movies are not reaching the targeted viewers due to lack of advertisement from the Super Screen. However, this conclusion is based on a few assumptions, which if not sustained can significantly weaken the argument.
When were the surveys conducted by the marketing department of Super Screen? Were they conducted after the prime period of the movies being released? For instance, if the surveys were conducted before the prime period of the movie -- the period when a movie gets the maximum number of viewership, there is a chance that the audience at the time of survey is less for the movies is fewer than the prime time and thus making the negative impact on the statistics of the survey. If this example proves to be true the argument made by the director does not hold water.
Was there any audience who were judging the movies positively? It might happen that the majority of the audience of the movies were the fans of the work of the Super Screen Movie Production Company and a very small portion of the audience were the unbiased movie critics. For example, if only the fans of Marvel studios watch the movies made by the company, the ratings would most likely be higher than if some the non-fans watch the movie along with them. If this instance proves to be correct, the assumption made by the company fails to an extent and thus weakening the argument.
Was the company making the movies that draw public interest? It might be a case that the genre of the movies made by the company is esoteric and might not interest much of the audience, thus the marketing might not make any difference in the next years of viewership too. For example, if the company is making a film based on the biography of some writer, there are chances that the young audience which is a major portion of the audience might not be interested in watching the movie despite it being more knowledgeble. This cannot be overcome by increasing the budget of advertisement. If the above example proves warrented the argument that advertising might increase the popularity of the movies weakens significantly.
As of now, the arugement as stated by the director of the production company relies on various assumptions, and hence is flawed. The author need to provied more details on the assumption so as to strengthn them and prove his point. Thus, the conclusion of the arguement is relied on the assumptions which need more clarification and hence if above examples are proven true weaken the arguement.
Comments
e-rater score report
Attribute Value Ideal
Final score: 3.0 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 18 15
No. of Words: 451 350
No. of Characters: 2142 1500
No. of Different Words: 188 200
Fourth Root of Number of Words: 4.608 4.7
Average Word Length: 4.749 4.6
Word Length SD: 2.567 2.4
No. of Words greater than 5 chars: 149 100
No. of Words greater than 6 chars: 103 80
No. of Words greater than 7 chars: 72 40
No. of Words greater than 8 chars: 41 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 25.056 21.0
Sentence Length SD: 13.838 7.5
Use of Discourse Markers (%): 0.611 0.12
Sentence-Text Coherence: 0.348 0.35
Sentence-Para Coherence: 0.56 0.50
Sentence-Sentence Coherence: 0.119 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 1, column 306, Rule ID: IF_IS[2]
Message: Did you mean 'is'?
Suggestion: is
...on is based on a few assumptions, which if not sustained can significantly weaken ...
^^
Line 3, column 477, Rule ID: SENTENCE_FRAGMENT[1]
Message: “If” at the beginning of a sentence requires a 2nd clause. Maybe a comma, question or exclamation mark is missing, or the sentence is incomplete and should be joined with the following sentence.
...impact on the statistics of the survey. If this example proves to be true the argu...
^^
Line 7, column 589, Rule ID: SENTENCE_FRAGMENT[1]
Message: “If” at the beginning of a sentence requires a 2nd clause. Maybe a comma, question or exclamation mark is missing, or the sentence is incomplete and should be joined with the following sentence.
...increasing the budget of advertisement. If the above example proves warrented the ...
^^
Line 9, column 188, Rule ID: SO_AS_TO[1]
Message: Use simply 'to'
Suggestion: to
... provied more details on the assumption so as to strengthn them and prove his point. Thu...
^^^^^^^^
Transition Words or Phrases used:
hence, however, if, so, thus, as to, for example, for instance
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 28.0 19.6327345309 143% => OK
Auxiliary verbs: 11.0 12.9520958084 85% => OK
Conjunction : 7.0 11.1786427146 63% => OK
Relative clauses : 13.0 13.6137724551 95% => OK
Pronoun: 18.0 28.8173652695 62% => OK
Preposition: 55.0 55.5748502994 99% => OK
Nominalization: 28.0 16.3942115768 171% => OK
Performance on vocabulary words:
No of characters: 2191.0 2260.96107784 97% => OK
No of words: 451.0 441.139720559 102% => OK
Chars per words: 4.85809312639 5.12650576532 95% => OK
Fourth root words length: 4.60833598836 4.56307096286 101% => OK
Word Length SD: 2.65285598594 2.78398813304 95% => OK
Unique words: 193.0 204.123752495 95% => More unique words wanted.
Unique words percentage: 0.427937915743 0.468620217663 91% => More unique words wanted or less content wanted.
syllable_count: 689.4 705.55239521 98% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 4.0 4.96107784431 81% => OK
Article: 6.0 8.76447105788 68% => OK
Subordination: 8.0 2.70958083832 295% => Less adverbial clause wanted.
Conjunction: 1.0 1.67365269461 60% => OK
Preposition: 0.0 4.22255489022 0% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 18.0 19.7664670659 91% => OK
Sentence length: 25.0 22.8473053892 109% => OK
Sentence length SD: 74.3710459059 57.8364921388 129% => OK
Chars per sentence: 121.722222222 119.503703932 102% => OK
Words per sentence: 25.0555555556 23.324526521 107% => OK
Discourse Markers: 3.44444444444 5.70786347227 60% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 4.0 5.25449101796 76% => OK
Sentences with positive sentiment : 8.0 8.20758483034 97% => OK
Sentences with negative sentiment : 5.0 6.88822355289 73% => OK
Sentences with neutral sentiment: 5.0 4.67664670659 107% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.379820922901 0.218282227539 174% => OK
Sentence topic coherence: 0.121364013594 0.0743258471296 163% => OK
Sentence topic coherence SD: 0.211482542047 0.0701772020484 301% => The coherence between sentences is low.
Paragraph topic coherence: 0.256637775046 0.128457276422 200% => OK
Paragraph topic coherence SD: 0.276761049876 0.0628817314937 440% => More connections among paragraphs wanted.
Essay readability:
automated_readability_index: 14.0 14.3799401198 97% => OK
flesch_reading_ease: 54.56 48.3550499002 113% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 11.9 12.197005988 98% => OK
coleman_liau_index: 11.2 12.5979740519 89% => OK
dale_chall_readability_score: 8.17 8.32208582834 98% => OK
difficult_words: 94.0 98.500998004 95% => OK
linsear_write_formula: 11.0 12.3882235529 89% => OK
gunning_fog: 12.0 11.1389221557 108% => OK
text_standard: 12.0 11.9071856287 101% => OK
What are above readability scores?
---------------------
Rates: 66.0 out of 100
Scores by essay e-grader: 4 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.