The memo from the advertising director of the Super Screen Movie Production company concludes to allot more investment towards advertising for a better reach of the company. This is based on the evidence of increased positive reviews that depicts quality, and hence better reach is required. Before coming to this conclusion, the advertising director needs to address three questions.
First question that needs to be addressed is that reach of the movie. Reports show that a fewer people watched their movies. There is a possibilty that the movie was inaccesible to them. Consider a case, where the movie was only released in some areas, due to strict censor boards. Even if people wanted to watch the movie, they couldn't have. In addition, there might have been case that the movie screen was restricted to only 25 percent of total capacity (due to Covid-19 restrictions), in this case the screening for number of people significantly decreases. If any of the above situations have occured than the director's assertion is not true.
Another question that arises is the plausibilty of bias reviews. Since the report says that fewer people showed upto to the movies. The reach for the movie might have been specific and that is why only a few people appeared at the movies. This elevates the possibility that if the people with similar views were only the ones at movies, this might have been cause of increased amount of positive reports. Take an instance, that the movie is from a refined field, which might have attracted a group of people. This might have lead to their sanguine reviews. Consider another case, that the movies were released only in some areas who might have several optimistic people. This might have lead to the bias in the reviews. If any of the situation is true than the director's conclusion does not hold water.
The third question that needs to be addressed is the quality of movies. Increased positive reviews is not certainly the only criterion for a good quality of movie. Movie's should be deeply analyzed to 'test' its quality. The director assumes that positive reviews have direct relation with the quality of their movies. While this might not have been the case. Consider a situation where these films were not of interest to reverent critics this might have circumvented negative reviews. Take another instance where the reviews are not accurate and they have been produced by a hacker who also is a hard core follower of the company. In this case the reviews are spurious. If any of the above situation is true than director's conclusion is wrong.
In conclusion, there three questions needs to be addresed before acting upon director's suggestion to allot more funds for advertising. If more evidence, would have been provided than the conclusion could have been more robust.
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e-rater score report
Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 4 2
No. of Spelling Errors: 7 2
No. of Sentences: 30 15
No. of Words: 473 350
No. of Characters: 2294 1500
No. of Different Words: 193 200
Fourth Root of Number of Words: 4.664 4.7
Average Word Length: 4.85 4.6
Word Length SD: 2.437 2.4
No. of Words greater than 5 chars: 153 100
No. of Words greater than 6 chars: 115 80
No. of Words greater than 7 chars: 81 40
No. of Words greater than 8 chars: 43 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 15.767 21.0
Sentence Length SD: 6.571 7.5
Use of Discourse Markers (%): 0.433 0.12
Sentence-Text Coherence: 0.308 0.35
Sentence-Para Coherence: 0.467 0.50
Sentence-Sentence Coherence: 0.097 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 3, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...or needs to address three questions. First question that needs to be addresse...
^^^^^
Line 3, column 335, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: couldn't
... people wanted to watch the movie, they couldnt have. In addition, there might have bee...
^^^^^^^
Line 3, column 566, Rule ID: SENTENCE_FRAGMENT[1]
Message: “If” at the beginning of a sentence requires a 2nd clause. Maybe a comma, question or exclamation mark is missing, or the sentence is incomplete and should be joined with the following sentence.
...mber of people significantly decreases. If any of the above situations have occure...
^^
Line 3, column 619, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'directors'' or 'director's'?
Suggestion: directors'; director's
... above situations have occured than the directors assertion is not true. Another ...
^^^^^^^^^
Line 5, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...the directors assertion is not true. Another question that arises is the plau...
^^^^^
Line 5, column 71, Rule ID: SENTENCE_FRAGMENT[1]
Message: “Since” at the beginning of a sentence requires a 2nd clause. Maybe a comma, question or exclamation mark is missing, or the sentence is incomplete and should be joined with the following sentence.
...ses is the plausibilty of bias reviews. Since the report says that fewer people showe...
^^^^^
Line 5, column 649, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...leased only in some areas who might have several optimistic people. This might ha...
^^
Line 5, column 727, Rule ID: SENTENCE_FRAGMENT[1]
Message: “If” at the beginning of a sentence requires a 2nd clause. Maybe a comma, question or exclamation mark is missing, or the sentence is incomplete and should be joined with the following sentence.
...t have lead to the bias in the reviews. If any of the situation is true than the d...
^^
Line 5, column 768, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'directors'' or 'director's'?
Suggestion: directors'; director's
...f any of the situation is true than the directors conclusion does not hold water. ...
^^^^^^^^^
Line 7, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...ors conclusion does not hold water. The third question that needs to be addr...
^^^^^
Line 7, column 322, Rule ID: SENTENCE_FRAGMENT[1]
Message: “While” at the beginning of a sentence requires a 2nd clause. Maybe a comma, question or exclamation mark is missing, or the sentence is incomplete and should be joined with the following sentence.
...ation with the quality of their movies. While this might not have been the case. Cons...
^^^^^
Line 7, column 413, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
... situation where these films were not of interest to reverent critics this might ...
^^
Line 7, column 676, Rule ID: SENTENCE_FRAGMENT[1]
Message: “If” at the beginning of a sentence requires a 2nd clause. Maybe a comma, question or exclamation mark is missing, or the sentence is incomplete and should be joined with the following sentence.
... In this case the reviews are spurious. If any of the above situation is true than...
^^
Line 9, column 154, Rule ID: IF_WOULD_HAVE_VBN[1]
Message: Did you mean 'had been'?
Suggestion: had been
...unds for advertising. If more evidence, would have been provided than the conclusion could have...
^^^^^^^^^^^^^^^
Transition Words or Phrases used:
also, first, hence, if, so, third, while, in addition, in conclusion
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 33.0 19.6327345309 168% => OK
Auxiliary verbs: 12.0 12.9520958084 93% => OK
Conjunction : 3.0 11.1786427146 27% => More conjunction wanted.
Relative clauses : 20.0 13.6137724551 147% => OK
Pronoun: 32.0 28.8173652695 111% => OK
Preposition: 56.0 55.5748502994 101% => OK
Nominalization: 16.0 16.3942115768 98% => OK
Performance on vocabulary words:
No of characters: 2351.0 2260.96107784 104% => OK
No of words: 472.0 441.139720559 107% => OK
Chars per words: 4.98093220339 5.12650576532 97% => OK
Fourth root words length: 4.6610686524 4.56307096286 102% => OK
Word Length SD: 2.496470325 2.78398813304 90% => OK
Unique words: 201.0 204.123752495 98% => OK
Unique words percentage: 0.425847457627 0.468620217663 91% => More unique words wanted or less content wanted.
syllable_count: 737.1 705.55239521 104% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 8.0 4.96107784431 161% => OK
Article: 4.0 8.76447105788 46% => OK
Subordination: 8.0 2.70958083832 295% => Less adverbial clause wanted.
Conjunction: 1.0 1.67365269461 60% => OK
Preposition: 6.0 4.22255489022 142% => OK
Performance on sentences:
How many sentences: 30.0 19.7664670659 152% => OK
Sentence length: 15.0 22.8473053892 66% => The Avg. Sentence Length is relatively short.
Sentence length SD: 41.8230266188 57.8364921388 72% => OK
Chars per sentence: 78.3666666667 119.503703932 66% => OK
Words per sentence: 15.7333333333 23.324526521 67% => OK
Discourse Markers: 2.26666666667 5.70786347227 40% => More transition words/phrases wanted.
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 14.0 5.25449101796 266% => Less language errors wanted.
Sentences with positive sentiment : 11.0 8.20758483034 134% => OK
Sentences with negative sentiment : 8.0 6.88822355289 116% => OK
Sentences with neutral sentiment: 11.0 4.67664670659 235% => Less facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.175976345923 0.218282227539 81% => OK
Sentence topic coherence: 0.052394122031 0.0743258471296 70% => OK
Sentence topic coherence SD: 0.0432956353553 0.0701772020484 62% => OK
Paragraph topic coherence: 0.105485207981 0.128457276422 82% => OK
Paragraph topic coherence SD: 0.0502815546965 0.0628817314937 80% => OK
Essay readability:
automated_readability_index: 9.9 14.3799401198 69% => Automated_readability_index is low.
flesch_reading_ease: 56.25 48.3550499002 116% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 9.1 12.197005988 75% => OK
coleman_liau_index: 11.31 12.5979740519 90% => OK
dale_chall_readability_score: 7.73 8.32208582834 93% => OK
difficult_words: 100.0 98.500998004 102% => OK
linsear_write_formula: 7.0 12.3882235529 57% => Linsear_write_formula is low.
gunning_fog: 8.0 11.1389221557 72% => OK
text_standard: 10.0 11.9071856287 84% => OK
What are above readability scores?
---------------------
Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.