he competition between businesses has grown over the time and to make their business more superior than other, they often claim that their goods are latest in some way. There are various reasons behind this issue which shall be discussed in this essay.
The first reason is obviously that companies want to increase their profit and in order to do so, they have to attract more customers. The most effective way is to advertise their products, asserting that they are modern. In the era of globalisation and technology, people desire wide range of choices in whatever they are purchasing. It is quite obvious that public is more attracted towards modern things, goods that were never available before. It was also proven in one survey conducted in the UK where people were asked to choose between certain commodities. Over 80% people chose the ones which had unique and up to date features.
This trend evidently has been very useful to MNCs and local companies as well, as it increases their annual income significantly. If more people are attracted towards new products, sales will rise and consequently, companies will profit more. However, this method used by various firms to deceive their clients. In one article, published in the Times of America, it was said that once a company advertised about their washing machine's new features. It was said that it could wash the clothes without using the powder. When people actually tried to wash after buying them, clothes were in extremely bad conditions, stating that there is no such technology in the world that has been discovered that could wash the clothes with water only. This is one of the ways companies can deceive their customers.
To conclude, advertising about the new features can be a positive development if before claiming that their products are new, companies always check the assertions they are making so that people would not lose their trust on them. Otherwise, it is clearly beneficial to the society and the organisations as well.
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Grammar and spelling errors:
Line 1, column 1, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: He
he competition between businesses has grow...
^^
Line 1, column 86, Rule ID: SUPERIOR_THAN[2]
Message: The adjective more is normally used with to and does not need 'more' (so called implicit comparative). Probably you need to write: 'superior to'.
Suggestion: superior to
...ver the time and to make their business more superior than other, they often claim that their good...
^^^^^^^^^^^^^^^^^^
Line 7, column 81, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...eatures can be a positive development if before claiming that their products are ...
^^
Transition Words or Phrases used:
actually, also, consequently, first, however, if, so, well
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 24.0 13.1623246493 182% => OK
Auxiliary verbs: 8.0 7.85571142285 102% => OK
Conjunction : 7.0 10.4138276553 67% => OK
Relative clauses : 16.0 7.30460921844 219% => Less relative clauses wanted (maybe 'which' is over used).
Pronoun: 42.0 24.0651302605 175% => Less pronouns wanted
Preposition: 42.0 41.998997996 100% => OK
Nominalization: 3.0 8.3376753507 36% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1681.0 1615.20841683 104% => OK
No of words: 335.0 315.596192385 106% => OK
Chars per words: 5.01791044776 5.12529762239 98% => OK
Fourth root words length: 4.27820116611 4.20363070211 102% => OK
Word Length SD: 2.55792157776 2.80592935109 91% => OK
Unique words: 194.0 176.041082164 110% => OK
Unique words percentage: 0.579104477612 0.561755894193 103% => OK
syllable_count: 523.8 506.74238477 103% => OK
avg_syllables_per_word: 1.6 1.60771543086 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 11.0 5.43587174349 202% => Less pronouns wanted as sentence beginning.
Article: 2.0 2.52805611222 79% => OK
Subordination: 3.0 2.10420841683 143% => OK
Conjunction: 0.0 0.809619238477 0% => OK
Preposition: 4.0 4.76152304609 84% => OK
Performance on sentences:
How many sentences: 17.0 16.0721442886 106% => OK
Sentence length: 19.0 20.2975951904 94% => OK
Sentence length SD: 48.5912974395 49.4020404114 98% => OK
Chars per sentence: 98.8823529412 106.682146367 93% => OK
Words per sentence: 19.7058823529 20.7667163134 95% => OK
Discourse Markers: 3.41176470588 7.06120827912 48% => More transition words/phrases wanted.
Paragraphs: 4.0 4.38176352705 91% => OK
Language errors: 3.0 5.01903807615 60% => OK
Sentences with positive sentiment : 10.0 8.67935871743 115% => OK
Sentences with negative sentiment : 3.0 3.9879759519 75% => OK
Sentences with neutral sentiment: 4.0 3.4128256513 117% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.26880467659 0.244688304435 110% => OK
Sentence topic coherence: 0.0849600658675 0.084324248473 101% => OK
Sentence topic coherence SD: 0.0846560470157 0.0667982634062 127% => OK
Paragraph topic coherence: 0.175854791251 0.151304729494 116% => OK
Paragraph topic coherence SD: 0.0624219875039 0.056905535591 110% => OK
Essay readability:
automated_readability_index: 12.1 13.0946893788 92% => Automated_readability_index is low.
flesch_reading_ease: 52.19 50.2224549098 104% => OK
smog_index: 8.8 7.44779559118 118% => OK
flesch_kincaid_grade: 10.7 11.3001002004 95% => OK
coleman_liau_index: 11.84 12.4159519038 95% => OK
dale_chall_readability_score: 8.3 8.58950901804 97% => OK
difficult_words: 79.0 78.4519038076 101% => OK
linsear_write_formula: 11.0 9.78957915832 112% => OK
gunning_fog: 9.6 10.1190380762 95% => OK
text_standard: 11.0 10.7795591182 102% => OK
What are above readability scores?
---------------------
Rates: 84.2696629213 out of 100
Scores by essay e-grader: 7.5 Out of 9
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.