The proprietor of a chain of cheese shops writes in the memo that the opening of the new location demonstrated that customers preferred cheddar cheese to other imported varieties. suggests that the shops should possibly stop stocking any other kind of cheese in order to make money by just focusing on homegrown cheeses. However, the owner bases three of his conclusions on suppositions that, if true, would significantly reduce the argument's force.
The owner first assumes that the top five selling cheeses in their newest store can be used as a barometer to assess the appeal and potential market for that cheese. Furthermore, the method used to evaluate and choose the top five cheeses is not sufficiently explained. This statistic has a chance to be inaccurate because it only considers one store's sales over the course of one year. Although consumers may have chosen domestic cheeses over other foreign cheeses because they were on sale or cheaper, this does not guarantee that they will do so in the future. Although consumers may have chosen domestic cheeses over other foreign cheeses because they were on sale or cheaper, this does not guarantee that they will do so in the future. As other stores' sales records were completely ignored when collecting sales data, the data is even more speculative and inaccurate. If either of these scenarios is accurate, the owner's conclusion that alternative types of cheese available in stores were not taken into consideration is invalid.
Second, the owner backs up his assertion with data from a magazine called Cheeses of the World, which shows that its readers are increasingly favouring domestic cheeses. This may be the case, but there is no proof given as to the number of respondents, the nature of the survey's questions, or whether participants had any options other than domestic cheeses to pick from. It's possible that only 20 subscribers took the survey and were prejudiced toward selecting domestic cheese brands over foreign ones. Additionally, it's possible that these survey respondents only visited the area where the recently opened store is located, making the findings all the more important to take into account. If either of these scenarios is accurate, the owner's recommendation to not stock other cheeses and to rely solely on this study can be questioned.
Finally, the proprietor claims that since they will only be supplying domestic cheeses, cutting inventory costs can result in a profit. This could seem like a good idea, but it isn't since there's a chance that people's tastes will alter and they'll choose to buy more imported cheeses than local ones. Additionally, there is a chance that customers would choose other stores over the owners' because those stores may provide a wider selection of cheeses. This will ultimately result in a loss. If this turns out to be accurate, the retailer's claim might result in a loss rather than a profit.
The owner concludes by saying they should cease hoarding imported cheeses because doing so might reduce their inventory costs. However, as it stands, the argument is predicated on three false presumptions, which make its conclusion, at best, unpersuasive and, at worst, fraudulent. The business owner needs to give additional information regarding how the top-selling cheeses were chosen, how the surveys were conducted, and how saving money on keeping imported cheese ensures profitability.
- Argument Topic The following is taken from a memo from the advertising director of the Super Screen Movie Production Company According to a recent report from our marketing department during the past year fewer people attended Super Screen produced movies
- The following appeared in a memo from the owner of a chain of cheese stores located throughout the United States For many years all the stores in our chain have stocked a wide variety of both domestic and imported cheeses Last year however all of the five 63
- Argument Topic The following is taken from a memo from the advertising director of the Super Screen Movie Production Company According to a recent report from our marketing department during the past year fewer people attended Super Screen produced movies
- The best way for a society to prepare its young people for leadership in government industry or other fields is by instilling in them a sense of cooperation not competition 66
e-rater score report
Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 15 2
No. of Spelling Errors: 7 2
No. of Sentences: 22 15
No. of Words: 556 350
No. of Characters: 2812 1500
No. of Different Words: 268 200
Fourth Root of Number of Words: 4.856 4.7
Average Word Length: 5.058 4.6
Word Length SD: 2.623 2.4
No. of Words greater than 5 chars: 207 100
No. of Words greater than 6 chars: 149 80
No. of Words greater than 7 chars: 98 40
No. of Words greater than 8 chars: 67 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 25.273 21.0
Sentence Length SD: 8.719 7.5
Use of Discourse Markers (%): 0.773 0.12
Sentence-Text Coherence: 0.308 0.35
Sentence-Para Coherence: 0.308 0.50
Sentence-Sentence Coherence: 0.123 0.07
Number of Paragraphs: 1 5
Grammar and spelling errors:
Line 1, column 181, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Suggests
...dar cheese to other imported varieties. suggests that the shops should possibly stop sto...
^^^^^^^^
Line 2, column 919, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'owners'' or 'owner's'?
Suggestion: owners'; owner's
...her of these scenarios is accurate, the owners conclusion that alternative types of ch...
^^^^^^
Line 3, column 740, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'owners'' or 'owner's'?
Suggestion: owners'; owner's
...her of these scenarios is accurate, the owners recommendation to not stock other chees...
^^^^^^
Line 4, column 178, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: isn't
...his could seem like a good idea, but it isnt since theres a chance that peoples tast...
^^^^
Line 4, column 189, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: there's
...eem like a good idea, but it isnt since theres a chance that peoples tastes will alter...
^^^^^^
Line 4, column 240, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: they'll
...ance that peoples tastes will alter and theyll choose to buy more imported cheeses tha...
^^^^^^
Transition Words or Phrases used:
but, finally, first, furthermore, however, if, may, regarding, second, so, as to, kind of
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 23.0 19.6327345309 117% => OK
Auxiliary verbs: 19.0 12.9520958084 147% => OK
Conjunction : 13.0 11.1786427146 116% => OK
Relative clauses : 19.0 13.6137724551 140% => OK
Pronoun: 44.0 28.8173652695 153% => Less pronouns wanted
Preposition: 63.0 55.5748502994 113% => OK
Nominalization: 7.0 16.3942115768 43% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 2861.0 2260.96107784 127% => OK
No of words: 554.0 441.139720559 126% => OK
Chars per words: 5.1642599278 5.12650576532 101% => OK
Fourth root words length: 4.85151570047 4.56307096286 106% => OK
Word Length SD: 2.69461455887 2.78398813304 97% => OK
Unique words: 271.0 204.123752495 133% => OK
Unique words percentage: 0.48916967509 0.468620217663 104% => OK
syllable_count: 900.9 705.55239521 128% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 8.0 4.96107784431 161% => OK
Article: 14.0 8.76447105788 160% => OK
Subordination: 8.0 2.70958083832 295% => Less adverbial clause wanted.
Conjunction: 4.0 1.67365269461 239% => Less conjunction wanted as sentence beginning.
Preposition: 2.0 4.22255489022 47% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 23.0 19.7664670659 116% => OK
Sentence length: 24.0 22.8473053892 105% => OK
Sentence length SD: 36.7391561616 57.8364921388 64% => OK
Chars per sentence: 124.391304348 119.503703932 104% => OK
Words per sentence: 24.0869565217 23.324526521 103% => OK
Discourse Markers: 3.86956521739 5.70786347227 68% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 6.0 5.25449101796 114% => OK
Sentences with positive sentiment : 11.0 8.20758483034 134% => OK
Sentences with negative sentiment : 9.0 6.88822355289 131% => OK
Sentences with neutral sentiment: 3.0 4.67664670659 64% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.246839840293 0.218282227539 113% => OK
Sentence topic coherence: 0.0719702439603 0.0743258471296 97% => OK
Sentence topic coherence SD: 0.0453047282654 0.0701772020484 65% => OK
Paragraph topic coherence: 0.133780699033 0.128457276422 104% => OK
Paragraph topic coherence SD: 0.0423534854938 0.0628817314937 67% => OK
Essay readability:
automated_readability_index: 14.9 14.3799401198 104% => OK
flesch_reading_ease: 47.12 48.3550499002 97% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 12.7 12.197005988 104% => OK
coleman_liau_index: 12.94 12.5979740519 103% => OK
dale_chall_readability_score: 8.59 8.32208582834 103% => OK
difficult_words: 132.0 98.500998004 134% => OK
linsear_write_formula: 13.5 12.3882235529 109% => OK
gunning_fog: 11.6 11.1389221557 104% => OK
text_standard: 13.0 11.9071856287 109% => OK
What are above readability scores?
---------------------
Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.