In his memorandum, the manager proposed that the time devoted to weather and local news should be restored to its former levels in order to attract more viewers to the program and avoid losing further advertising revenues. His conclusion was drawn based on the report that most of the complaints received from viewers were concerned with the station's coverage of weather and local news;and also because local businesses that used to advertiseduring their late-night news program had canceled their advertising cotracts with them. However, before this memorandum can be properly evaluated, the following three evidences should be provided.
First of all, where is the statistical proof that back up the number of complaints received fro the viewers? It is possible the percentage of people that lodged complaints is less than one percent of the total number of station viewers - Perhaps only a total of 5 complaints were made from a total of 1000 viewers which is less than one percent of the total percentage of viewers. In this case, if four out of the five complaints were actually based on the stated concern, then it wuld be reported that most complaints were based on the stated concern. However, if the above hypothesis holds water, then the argument is significantly weakened.
Furthermore, did the local businesses that canceled their late-night advertising contracts state the decrease in devoted time for the weather and local news as their reason for terminating the contarct? What if they decided to shift their time of advertisement to day time in other for people that watch the televsion station during the day to be aware of their products? What if the local businesses moved their location from that locality to another state where the television station is out of reach? What if the businesses are about to shutdown and there was no need for advertisement anymore? What if they discovered the advertisement does not have any improvement on the numbers of their customers and decided to not keep wasting funds? If any of the above questions is true, then the argument about local businesses cancelling their contract does not hold water.
Lastly, the complaints only made mention of he station's coverage of weather and local news, where does it state that the complaints are about te alloted time to the news? Perhaps the complaint were truly about coverage but what they really complained about was the content of the news and has nothing to do about the devoted time? If this is true, then the argument is again weakened.
In conclusion, in order for the manager's memorandom to be properly evaluated and given proper consideration, evidence should be provided to answer these questions or a systemic research study should be carried out.
e-rater score report
Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 11 2
No. of Sentences: 17 15
No. of Words: 456 350
No. of Characters: 2266 1500
No. of Different Words: 197 200
Fourth Root of Number of Words: 4.621 4.7
Average Word Length: 4.969 4.6
Word Length SD: 2.67 2.4
No. of Words greater than 5 chars: 150 100
No. of Words greater than 6 chars: 128 80
No. of Words greater than 7 chars: 87 40
No. of Words greater than 8 chars: 54 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 26.824 21.0
Sentence Length SD: 10.722 7.5
Use of Discourse Markers (%): 0.882 0.12
Sentence-Text Coherence: 0.326 0.35
Sentence-Para Coherence: 0.562 0.50
Sentence-Sentence Coherence: 0.102 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 1, column 343, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'stations'' or 'station's'?
Suggestion: stations'; station's
...ed from viewers were concerned with the stations coverage of weather and local news;and ...
^^^^^^^^
Line 3, column 93, Rule ID: FOR_FRO[1]
Message: Did you mean 'for'?
Suggestion: for
...ck up the number of complaints received fro the viewers? It is possible the percent...
^^^
Line 5, column 505, Rule ID: ENGLISH_WORD_REPEAT_BEGINNING_RULE
Message: Three successive sentences begin with the same word. Reword the sentence or use a thesaurus to find a synonym.
...the television station is out of reach? What if the businesses are about to shutdown...
^^^^
Line 5, column 538, Rule ID: GOT_SHUTDOWN[1]
Message: Did you mean 'to shut down'?
Suggestion: to shut down
...reach? What if the businesses are about to shutdown and there was no need for advertisement...
^^^^^^^^^^^
Line 5, column 599, Rule ID: ENGLISH_WORD_REPEAT_BEGINNING_RULE
Message: Three successive sentences begin with the same word. Reword the sentence or use a thesaurus to find a synonym.
... was no need for advertisement anymore? What if they discovered the advertisement do...
^^^^
Transition Words or Phrases used:
actually, also, but, first, furthermore, however, if, lastly, really, so, then, in conclusion, first of all
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 27.0 19.6327345309 138% => OK
Auxiliary verbs: 6.0 12.9520958084 46% => OK
Conjunction : 12.0 11.1786427146 107% => OK
Relative clauses : 14.0 13.6137724551 103% => OK
Pronoun: 34.0 28.8173652695 118% => OK
Preposition: 63.0 55.5748502994 113% => OK
Nominalization: 14.0 16.3942115768 85% => OK
Performance on vocabulary words:
No of characters: 2313.0 2260.96107784 102% => OK
No of words: 455.0 441.139720559 103% => OK
Chars per words: 5.08351648352 5.12650576532 99% => OK
Fourth root words length: 4.61852021839 4.56307096286 101% => OK
Word Length SD: 2.72350322166 2.78398813304 98% => OK
Unique words: 206.0 204.123752495 101% => OK
Unique words percentage: 0.452747252747 0.468620217663 97% => OK
syllable_count: 715.5 705.55239521 101% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 2.0 4.96107784431 40% => OK
Article: 3.0 8.76447105788 34% => OK
Subordination: 5.0 2.70958083832 185% => OK
Conjunction: 1.0 1.67365269461 60% => OK
Preposition: 5.0 4.22255489022 118% => OK
Performance on sentences:
How many sentences: 17.0 19.7664670659 86% => OK
Sentence length: 26.0 22.8473053892 114% => OK
Sentence length SD: 64.5941816613 57.8364921388 112% => OK
Chars per sentence: 136.058823529 119.503703932 114% => OK
Words per sentence: 26.7647058824 23.324526521 115% => OK
Discourse Markers: 6.29411764706 5.70786347227 110% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 5.0 5.25449101796 95% => OK
Sentences with positive sentiment : 3.0 8.20758483034 37% => More positive sentences wanted.
Sentences with negative sentiment : 11.0 6.88822355289 160% => OK
Sentences with neutral sentiment: 3.0 4.67664670659 64% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.295550439793 0.218282227539 135% => OK
Sentence topic coherence: 0.0942438045238 0.0743258471296 127% => OK
Sentence topic coherence SD: 0.0902275666134 0.0701772020484 129% => OK
Paragraph topic coherence: 0.160502202378 0.128457276422 125% => OK
Paragraph topic coherence SD: 0.115250312547 0.0628817314937 183% => OK
Essay readability:
automated_readability_index: 15.9 14.3799401198 111% => OK
flesch_reading_ease: 45.09 48.3550499002 93% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 13.4 12.197005988 110% => OK
coleman_liau_index: 12.48 12.5979740519 99% => OK
dale_chall_readability_score: 8.12 8.32208582834 98% => OK
difficult_words: 92.0 98.500998004 93% => OK
linsear_write_formula: 19.5 12.3882235529 157% => OK
gunning_fog: 12.4 11.1389221557 111% => OK
text_standard: 13.0 11.9071856287 109% => OK
What are above readability scores?
---------------------
Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.