In an effort to encourage ecologically sustainable forestry practices, an international organization started issuing certifications to wood companies that meet high ecological standards by conserving resources and recycling materials. Companies that rece

The article states that wood companies in Unites State may not obtain certifications that meet the ecological standard , and provide three reasons of support. However, the professor explains that many companies are willing to do these licenses and refutes each of the author's reasons.

First, the reading claims that there are many untrusted advertisements, and the consumers may not be interested in these certificates. The professor refutes this point by saying that people in United State are able to recognize the truthful commercials , He states that the certificates are issued by independent agency which has good reputation , and consumers know that the agency have no benefit from marketing to specific wood company

Second, The article posits that certified wood is pricey because it is expensive to issue wood certificate , As a result people will not buy certified wood . However, the professor says that consumers like to buy good quality wood if its price is little bit higher than the uncertified wood . According to the professor , the certified wood is only 5% higher than the regular wood , which will encourage people to buy the good quality wood.

Third, the reading says that certified wood is only successful outside the country. The professor opposes this point by explaining that companies in United State have a strong competition with the international market , That is why the producers may like to issue wood certificate to encourage the local buyers. Also we learned that foreign companies may be introduced in the local market , That is why it is important to do wood certificate for the local marketing.