Previous experience has shown that our stores are most profitable in areas where residents are highly concerned with leading healthy lives. We should therefore build our next new store in Plainsville, which has many such residents. Plainsville merchants report that sales of running shoes and exercise clothing are at all-time highs. The local health club, which nearly closed five years ago due to lack of business, has more members than ever, and the weight training and aerobics classes are always full. We can even anticipate a new generation of customers: Plainsville's schoolchildren are required to participate in a 'fitness for life' program, which emphasizes the benefits of regular exercise at an early age."
The argument is based on a memo written by the vice president of a chain of stores selling health food and other health-related products named Nature's Way. The vice president of Nature's Way recommends that the company should build a new store in Plainsville because this place has residents who are highly concerned with leading healthy lifestyles. He has supported his argument by citing information about sale of sports products, the situation of local health club and a program called "fitness for life" in schools. However, none of these evidence lends credible support to the recommendation.
In the first place, the sale of running shoes and exercise apparel makes no sense to the conclusion that the residents would be interested in buying Nature's Way products. People of Plainsville might pay more attention to exercise rather than health diet. It is highly possible that exercise apparel happens to be fashionable at the moment. Even if the sales of these products can represent the residents' enthusiastic attitude towards keeping themselves healthy, there is no information that shows that their passion towards exercise would continue or increase. Hence, this evidence is not strong enough to conclude the argument. On the contrary, there is a chance of their believing that as a result of regular exercise they are sufficiently fit and healthy and do not need a health diet.
Secondly, the popularity of the local health club is little indication that Nature's Way will earn a profit from a store on Plainsville. There is no evidence that shows that the poor business of local health club five years ago was due to little concern of residents towards health. In the past the club might have had a high membership fee or poor quality of equipment or untrained instructors and therefore, people did not go to it to exercise any more. Moreover, now the success of one health club cannot represent other clubs also. May be the local club is doing well now due to change in its management and improvement in the whole quality of the club. The author has not given convincing arguments in the support of his recommendation.
The third point is the fact that a certain fitness program is mandatory for Plainsville's schoolchildren. This fact accomplishes nothing towards bolstering the recommendation. The author has not thought about the other side of this point that students who participate in a "fitness for life" program might not buy food from Nature's Way. Moreover, they exercise a lot by playing football, baseball etc to keep themselves healthy. Hence, they are not the customers of the health diet.
Hence, the author's recommendation is based entirely on some assumptions and the author has failed to support his assumptions with concrete evidence. The author should have analyzed the market and understood the attitude of residents in Plainsville. He should have talked to people who are the health club's members, exercise regularly, buy exercise clothes etc. In addition, other information, such as the detailed situation of club, taste of children and average income of people in Plainsville would have helped to take a decision.
| Post date | Users | Rates | Link to Content |
|---|---|---|---|
| 2016-10-15 | Vaibhav1214 | 66 | view |
| 2016-07-30 | testbigabhinav | 50 | view |
| 2016-07-30 | testbigabhinav | 70 | view |
- The greatness of individuals can be decided only by those who live after them, not by their contemporaries. 50
- A successful person is one who earns a lot of money. To what extent do you agree or disagree? 56
- Some people believe it is imperative for individuals living in developed nations to reduce their energy consumption and lead a more sustainable lifestyle, given the evidence for global climate change. Others believe that such drastic lifestyle changes are 50
- Scientist and other researchers should focus their research on areas that are likely to benefit the greatest number of people. 50
- Young people should be encouraged to pursue long-term, realistic goals rather than seek immediate fame and recognition. 43
Grammar and spelling errors:
Line 7, column 530, Rule ID: ALSO_SENT_END[1]
Message: 'Also' is not used at the end of the sentence. Use 'as well' instead.
Suggestion: as well
...ealth club cannot represent other clubs also. May be the local club is doing well no...
^^^^
Line 7, column 540, Rule ID: HE_VERB_AGR[8]
Message: The proper name in singular (May) must be used with a third-person verb: 'is'.
Suggestion: is
... cannot represent other clubs also. May be the local club is doing well now due to...
^^
Line 10, column 271, Rule ID: EN_A_VS_AN
Message: Use 'an' instead of 'a' if the following word starts with a vowel sound, e.g. 'an article', 'an hour'
Suggestion: an
... point that students who participate in a 'fitness for life' program mi...
^
Line 13, column 12, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'authors'' or 'author's'?
Suggestion: authors'; author's
...ers of the health diet. Hence, the authors recommendation is based entirely on som...
^^^^^^^
Discourse Markers used:
['also', 'first', 'hence', 'however', 'if', 'may', 'moreover', 'second', 'secondly', 'so', 'therefore', 'third', 'thus', 'well', 'in addition', 'such as', 'as a result', 'on the contrary', 'in the first place']
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance in Part of Speech:
Nouns: 0.302447552448 0.25644967241 118% => OK
Verbs: 0.146853146853 0.15541462614 94% => OK
Adjectives: 0.0751748251748 0.0836205057962 90% => OK
Adverbs: 0.0454545454545 0.0520304965353 87% => OK
Pronouns: 0.0262237762238 0.0272364105082 96% => OK
Prepositions: 0.117132867133 0.125424944231 93% => OK
Participles: 0.041958041958 0.0416121511921 101% => OK
Conjunctions: 2.90600759039 2.79052419416 104% => OK
Infinitives: 0.0227272727273 0.026700313972 85% => OK
Particles: 0.0 0.001811407834 0% => OK
Determiners: 0.113636363636 0.113004496875 101% => OK
Modal_auxiliary: 0.020979020979 0.0255425247493 82% => OK
WH_determiners: 0.00874125874126 0.0127820249294 68% => OK
Vocabulary words and sentences:
No of characters: 3183.0 2731.13054187 117% => OK
No of words: 516.0 446.07635468 116% => OK
Chars per words: 6.16860465116 6.12365571057 101% => OK
Fourth root words length: 4.76609204519 4.57801047555 104% => OK
words length more than 5 chars: 0.385658914729 0.378187486979 102% => OK
words length more than 6 chars: 0.296511627907 0.287650121315 103% => OK
words length more than 7 chars: 0.213178294574 0.208842608468 102% => OK
words length more than 8 chars: 0.145348837209 0.135150697306 108% => OK
Word Length SD: 2.90600759039 2.79052419416 104% => OK
Unique words: 243.0 207.018472906 117% => OK
Unique words percentage: 0.470930232558 0.469332199767 100% => OK
Word variations: 54.8719194529 52.1807786196 105% => OK
How many sentences: 25.0 20.039408867 125% => OK
Sentence length: 20.64 23.2022227129 89% => OK
Sentence length SD: 45.5491646466 57.7814097925 79% => OK
Chars per sentence: 127.32 141.986410481 90% => OK
Words per sentence: 20.64 23.2022227129 89% => OK
Discourse Markers: 0.76 0.724660767414 105% => OK
Paragraphs: 5.0 5.14285714286 97% => OK
Language errors: 4.0 3.58251231527 112% => OK
Readability: 50.2911627907 51.9672348444 97% => OK
Elegance: 2.112 1.8405768891 115% => OK
Coherence and Cohesion:
Essay topic to essay body coherence: 0.132364280858 0.441005458295 30% => OK
Sentence sentence coherence: 0.0956959867036 0.135418324435 71% => OK
Sentence sentence coherence SD: 0.0539861098568 0.0829849096947 65% => OK
Sentence paragraph coherence: 0.524668048666 0.58762219726 89% => OK
Sentence paragraph coherence SD: 0.119321600349 0.147661913831 81% => OK
Sentence topic coherence: 0.0575262930822 0.193483328276 30% => Sentence topic similarity is low.
Sentence topic coherence SD: 0.0672133795001 0.0970749176394 69% => OK
Paragraph paragraph coherence: 0.425046040912 0.42659136922 100% => OK
Paragraph paragraph coherence SD: 0.0677043188857 0.0774707102158 87% => OK
Paragraph topic coherence: 0.104318388208 0.312017818177 33% => OK
Paragraph topic coherence SD: 0.0374706727877 0.0698173142475 54% => The ideas may be duplicated in paragraphs.
Task Achievement:
Sentences with positive sentiment : 12.0 8.33743842365 144% => OK
Sentences with negative sentiment : 7.0 6.87684729064 102% => OK
Sentences with neutral sentiment: 6.0 4.82512315271 124% => OK
Positive topic words: 7.0 6.46551724138 108% => OK
Negative topic words: 7.0 5.36822660099 130% => OK
Neutral topic words: 5.0 2.82389162562 177% => OK
Total topic words: 19.0 14.657635468 130% => OK
What are sentences with positive/Negative/neutral sentiment?
---------------------
Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6 -- The score is based on the average performance of 20,000 argument essays. This e-grader is not smart enough to check on arguments.
---------------------
Note: This is not the final score. The e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.