The advertising director of the Super Screen Movie Production Company suggests that they should allocate a greater share of its budget next year to increase the public awareness about their movies. This sounds unpersuasive since it is based on several questionable assumptions.
First, the author assumes that the lack of public awareness is the reason for fewer audiences in the past year. However, is there any other reason for the low popularity? Maybe the positive reviews have reached to the audience but many of its movie theaters were closed last year due to financial problems. In addition, other successful movies might have been released last year. Moreover, it is possible that due to the economic downturn in the past year, it might have been a general phenomenon in the movie industry. Thus, whether there were alternative reasons for fewer audiences in the past year might damage its argument.
Second, the author presumes that qualities of the Super Screen movies were not the reason for the low popularity. However, does the positive reviews are for the majority of the movies? Perhaps, the positive reviews were biased on a few movies that the most of its movies did not attain positive reviews. If so, the most of the super screen movies were not popular among the public. Therefore, the answer on whether the positive reviews were for the most of its movies will corroborate its argument.
Lastly, the author supposes that the advertisement was ineffective due to less budget. Nevertheless, before making a hasty decision to increase the share of its budget in advertising, the author should consider if the current advertising is enough or not. It is likely that currently they do have enough budget but its strategy was poor that its effectiveness is low. For instance, the company is doing the advertisement during the daytime but mostly the target audience is working outside during the day that the advertisement ould not reach to them appropriately. If so, the company should choose to change its advertising method rather than just increasing the share of the budget. Thus, the answer on whether the current budget has enough budget and the evaluation of its strategy would bring the expected result for the company.
To sum up, the author should answer the aforementioned questions to strengthen or corroborate its argument.
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Essay evaluation report
argument 1 -- OK
argument 2 -- OK
argument 3 -- OK
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Need more arguments, like: people may watch movies online or rent DVD, etc
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Attribute Value Ideal
Final score: 4.5 out of 6
Category: Good Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 20 15
No. of Words: 386 350
No. of Characters: 1924 1500
No. of Different Words: 172 200
Fourth Root of Number of Words: 4.432 4.7
Average Word Length: 4.984 4.6
Word Length SD: 2.623 2.4
No. of Words greater than 5 chars: 153 100
No. of Words greater than 6 chars: 95 80
No. of Words greater than 7 chars: 68 40
No. of Words greater than 8 chars: 35 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 19.3 21.0
Sentence Length SD: 6.198 7.5
Use of Discourse Markers (%): 0.85 0.12
Sentence-Text Coherence: 0.345 0.35
Sentence-Para Coherence: 0.577 0.50
Sentence-Sentence Coherence: 0.13 0.07
Number of Paragraphs: 5 5
Transition Words or Phrases used:
but, first, however, if, lastly, may, moreover, nevertheless, second, so, then, therefore, thus, for instance, in addition, to sum up
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 20.0 19.6327345309 102% => OK
Auxiliary verbs: 9.0 12.9520958084 69% => OK
Conjunction : 6.0 11.1786427146 54% => More conjunction wanted.
Relative clauses : 9.0 13.6137724551 66% => More relative clauses wanted.
Pronoun: 30.0 28.8173652695 104% => OK
Preposition: 43.0 55.5748502994 77% => OK
Nominalization: 12.0 16.3942115768 73% => OK
Performance on vocabulary words:
No of characters: 1982.0 2260.96107784 88% => OK
No of words: 386.0 441.139720559 88% => More content wanted.
Chars per words: 5.13471502591 5.12650576532 100% => OK
Fourth root words length: 4.43248042346 4.56307096286 97% => OK
Word Length SD: 2.70259285896 2.78398813304 97% => OK
Unique words: 174.0 204.123752495 85% => More unique words wanted.
Unique words percentage: 0.450777202073 0.468620217663 96% => OK
syllable_count: 619.2 705.55239521 88% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 4.0 4.96107784431 81% => OK
Article: 12.0 8.76447105788 137% => OK
Subordination: 3.0 2.70958083832 111% => OK
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 3.0 4.22255489022 71% => OK
Performance on sentences:
How many sentences: 20.0 19.7664670659 101% => OK
Sentence length: 19.0 22.8473053892 83% => The Avg. Sentence Length is relatively short.
Sentence length SD: 38.1803614441 57.8364921388 66% => OK
Chars per sentence: 99.1 119.503703932 83% => OK
Words per sentence: 19.3 23.324526521 83% => OK
Discourse Markers: 6.65 5.70786347227 117% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 0.0 5.25449101796 0% => OK
Sentences with positive sentiment : 10.0 8.20758483034 122% => OK
Sentences with negative sentiment : 8.0 6.88822355289 116% => OK
Sentences with neutral sentiment: 2.0 4.67664670659 43% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.140085195005 0.218282227539 64% => OK
Sentence topic coherence: 0.051568036079 0.0743258471296 69% => OK
Sentence topic coherence SD: 0.0462099421531 0.0701772020484 66% => OK
Paragraph topic coherence: 0.083525569846 0.128457276422 65% => OK
Paragraph topic coherence SD: 0.04271337202 0.0628817314937 68% => OK
Essay readability:
automated_readability_index: 12.4 14.3799401198 86% => Automated_readability_index is low.
flesch_reading_ease: 52.19 48.3550499002 108% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 10.7 12.197005988 88% => OK
coleman_liau_index: 12.47 12.5979740519 99% => OK
dale_chall_readability_score: 7.93 8.32208582834 95% => OK
difficult_words: 82.0 98.500998004 83% => More difficult words wanted.
linsear_write_formula: 8.5 12.3882235529 69% => OK
gunning_fog: 9.6 11.1389221557 86% => OK
text_standard: 9.0 11.9071856287 76% => OK
What are above readability scores?
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Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.