The following is taken from a memo from the advertising director of the Super Screen Movie Production Company.
“According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than in any other year. And yet the percentage of positive reviews by movie reviewers about specific Super Screen movies actually increased during the past year. Clearly, the contents of these reviews are not reaching enough of our prospective viewers. Thus, the problem lies not with the quality of our movies but with the public’s lack of awareness that movies of good quality are available. Super Screen should therefore allocate a greater share of its budget next year to reaching the public through advertising.”
The memo stated that there is lower number of viewer of the Super Screen Movie although most of the movies are reviewed favorly by the expert. The director claimed that the lack of awareness to the availability of good movie is the reason of the fewer consumer hence they need to increase budget for advertising the movie thus eliminate the problem. However, due to the unconvincing assumption in the memo, there are several things need to be count in before the decision is warranted.
First, the company needs to have background information about the people who watched the movie such as age, gender, percentage of decrease and in which type of movie. They also need to make an evaluation about what type of movie they produce in recent years, is it different from before or similiar in content. The result is important to eliminate the probability of the fewer people come because the movie not suitable for the majority of Super Screen consumer. Lets say in the last 3 years, most of the movie is animated movie and now they shifted to R rated type, hence the majority of consumer, which is most likely kids will not attend anymore, not necessarily because they unaware of the review.
Second, there is a need for new evidence that the reviewer whose give positive score is a majority. The text only stated that there is an increase, without specific number about how many negative review out there. Maybe this year the favorable review reach to 20 %, 5 % percent more than last year, but the other 80% still debase the movie. With this new information, the company may choose to increase the quality of the movies instead spend the money to useless advertisement and statement that the movie has a good quality may proved to be wrong.
Lastly, how big the impact of an advertisement to sway people to watch the movie. The company need a measured research to make sure that the advertisement will bridge the gap of knowledge and it will be seen or affect the movie goers judgement. Just disseminate an information about a good quality movie is available may not impactful enough to increase the number of viewer. Of course this judgement may be applied if the problem only lack of promotion.
In the end, the idea to allocate bigger budget seems logic if it is bolster by reliable data and evidence. However, to capriciously choose to increase promotion budget without first indentify the fundamental problem may not only hinder the objective but also pernicious for the company.
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Comments
Essay evaluation report
Sentence: They also need to make an evaluation about what type of movie they produce in recent years, is it different from before or similiar in content.
Error: similiar Suggestion: similar
Sentence: Just disseminate an information about a good quality movie is available may not impactful enough to increase the number of viewer.
Error: impactful Suggestion: No alternate word
Sentence: However, to capriciously choose to increase promotion budget without first indentify the fundamental problem may not only hinder the objective but also pernicious for the company.
Error: indentify Suggestion: No alternate word
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Let's analyze the structure of the statement and argue accordingly:
condition 1:
And yet the percentage of positive reviews by movie reviewers about specific Super Screen movies actually increased during the past year. //positive views here only for specific Super Screen movies
condition 2:
Clearly, the contents of these reviews are not reaching enough of our prospective viewers. Thus, the problem lies not with the quality of our movies but with the public’s lack of awareness that movies of good quality are available. //maybe it reached to people, but people may watch by TV, Phone, DVD, internet...
conclusion:
Super Screen should therefore allocate a greater share of its budget next year to reaching the public through advertising.//a lot of other factors may affect the movie marketing.
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Attribute Value Ideal
Final score: 3.0 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 3 2
No. of Sentences: 17 15
No. of Words: 428 350
No. of Characters: 2012 1500
No. of Different Words: 201 200
Fourth Root of Number of Words: 4.548 4.7
Average Word Length: 4.701 4.6
Word Length SD: 2.488 2.4
No. of Words greater than 5 chars: 138 100
No. of Words greater than 6 chars: 95 80
No. of Words greater than 7 chars: 65 40
No. of Words greater than 8 chars: 36 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 25.176 21.0
Sentence Length SD: 7.532 7.5
Use of Discourse Markers (%): 0.765 0.12
Sentence-Text Coherence: 0.34 0.35
Sentence-Para Coherence: 0.576 0.50
Sentence-Sentence Coherence: 0.067 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 2, column 463, Rule ID: LETS_LET[1]
Message: Did you mean 'Let's'?
Suggestion: Let's
... the majority of Super Screen consumer. Lets say in the last 3 years, most of the mo...
^^^^
Line 4, column 100, Rule ID: A_UNCOUNTABLE[3]
Message: Uncountable nouns are usually not used with an indefinite article. Use simply 'measured research'.
Suggestion: measured research
...le to watch the movie. The company need a measured research to make sure that the advertisement wil...
^^^^^^^^^^^^^^^^^^^
Transition Words or Phrases used:
also, but, first, hence, however, if, lastly, may, second, so, still, thus, of course, such as
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 18.0 19.6327345309 92% => OK
Auxiliary verbs: 13.0 12.9520958084 100% => OK
Conjunction : 9.0 11.1786427146 81% => OK
Relative clauses : 10.0 13.6137724551 73% => More relative clauses wanted.
Pronoun: 17.0 28.8173652695 59% => OK
Preposition: 59.0 55.5748502994 106% => OK
Nominalization: 15.0 16.3942115768 91% => OK
Performance on vocabulary words:
No of characters: 2060.0 2260.96107784 91% => OK
No of words: 428.0 441.139720559 97% => OK
Chars per words: 4.81308411215 5.12650576532 94% => OK
Fourth root words length: 4.548423998 4.56307096286 100% => OK
Word Length SD: 2.55486047771 2.78398813304 92% => OK
Unique words: 215.0 204.123752495 105% => OK
Unique words percentage: 0.502336448598 0.468620217663 107% => OK
syllable_count: 670.5 705.55239521 95% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 1.0 4.96107784431 20% => OK
Article: 8.0 8.76447105788 91% => OK
Subordination: 0.0 2.70958083832 0% => More adverbial clause wanted.
Conjunction: 1.0 1.67365269461 60% => OK
Preposition: 5.0 4.22255489022 118% => OK
Performance on sentences:
How many sentences: 17.0 19.7664670659 86% => OK
Sentence length: 25.0 22.8473053892 109% => OK
Sentence length SD: 43.5253575218 57.8364921388 75% => OK
Chars per sentence: 121.176470588 119.503703932 101% => OK
Words per sentence: 25.1764705882 23.324526521 108% => OK
Discourse Markers: 5.52941176471 5.70786347227 97% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 2.0 5.25449101796 38% => OK
Sentences with positive sentiment : 7.0 8.20758483034 85% => OK
Sentences with negative sentiment : 5.0 6.88822355289 73% => OK
Sentences with neutral sentiment: 5.0 4.67664670659 107% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.217106487071 0.218282227539 99% => OK
Sentence topic coherence: 0.0656988217337 0.0743258471296 88% => OK
Sentence topic coherence SD: 0.0635282738439 0.0701772020484 91% => OK
Paragraph topic coherence: 0.110449462691 0.128457276422 86% => OK
Paragraph topic coherence SD: 0.0746335846792 0.0628817314937 119% => OK
Essay readability:
automated_readability_index: 13.8 14.3799401198 96% => OK
flesch_reading_ease: 46.1 48.3550499002 95% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 13.0 12.197005988 107% => OK
coleman_liau_index: 10.91 12.5979740519 87% => OK
dale_chall_readability_score: 8.38 8.32208582834 101% => OK
difficult_words: 95.0 98.500998004 96% => OK
linsear_write_formula: 14.0 12.3882235529 113% => OK
gunning_fog: 12.0 11.1389221557 108% => OK
text_standard: 14.0 11.9071856287 118% => OK
What are above readability scores?
---------------------
Rates: 83.33 out of 100
Scores by essay e-grader: 5.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.