The following appeared in an Excelsior Company memorandum:
"The Excelsior Company plans to introduce its own brand of coffee. Since coffee is an expensive food item, and since there are already many established brands of coffee, the best way to gain customers for the Excelsior brand is to do what Superior, the leading coffee company, did when it introduced the newest brand in its line of coffees: conduct a temporary sales promotion that offers free samples, price reductions, and discount coupons for the new brand."
Discuss how well reasoned you find this argument. In your discussion be sure to analyze the line of reasoning and the use of evidence in the argument. For example, you may need to consider what questionable assumptions underlie the thinking and what alternative explanations or counterexamples might weaken the conclusion. You can also discuss what sort of evidence would strengthen or refute the argument, what changes in the argument would make it more logically sound, and what, if anything, would help you better evaluate its conclusion.
Write the essay now!
Post date | Users | Rates | Link to Content |
---|---|---|---|
2017-07-25 | ShivaniPatel | view |
- The following appeared in a memorandum from the director of marketing for a pharmaceutical company:"According to a survey of 5,000 urban residents, the prevalence of stress headaches increases with e
- The following appeared in a memo to the Saluda town council from the town's business manager:"Research indicates that those who exercise regularly are hospitalized less than half as often as those wh
- The following appeared in a memorandum from the business office of the Lovin' Cupful, a national restaurant chain:"The Lovin' Cupful franchises in our northeast region have begun serving customers Al
- The following appeared as a memorandum from the vice-president of the Dolci candy company:"Given the success of our premium and most expensive line of chocolate candies in a recent taste test and the
- The following appeared as part of an article on trends in television:"A recent study of viewers' attitudes toward prime-time television programs shows that many of the programs that were judged by th