The following appeared in a memorandum from a company's marketing department:
"Since our company started manufacturing and marketing a deluxe air filter six months ago, sales of our economy filter—and company profits—have decreased significantly. The deluxe air filter sells for 50 percent more than the economy filter, but the economy filter lasts for only one month while the deluxe filter can be used for two months before it must be replaced. To increase repeat sales of our economy filter and maximize profits, we should discontinue the deluxe air filter and concentrate all our advertising efforts on the economy filter."
Discuss how well reasoned you find this argument. In your discussion be sure to analyze the line of reasoning and the use of evidence in the argument. For example, you may need to consider what questionable assumptions underlie the thinking and what alternative explanations or counterexamples might weaken the conclusion. You can also discuss what sort of evidence would strengthen or refute the argument, what changes in the argument would make it more logically sound, and what, if anything, would help you better evaluate its conclusion.
Write the essay now!
Post date | Users | Rates | Link to Content |
---|---|---|---|
2017-07-25 | ShivaniPatel | view |
- The following appeared in an article in a consumer products magazine Two of today s best selling brands of full strength prescription medication for the relief of excess stomach acid Acid Ease and Pepticaid are now available in milder nonprescription form 70
- The following appeared in the health section of a magazine on trends and lifestyles People who use the artificial sweetener aspartame are better off consuming sugar since aspartame can actually contribute to weight gain rather than weight loss For example 100
- The following appeared as part of a business plan created by the management of the Take Heart Fitness Center:"After opening the new swimming pool early last summer, Take Heart saw a 12 percent increa
- The following appeared in a memorandum from the human resources department of HomeStyle, a house remodeling business:"This year, despite HomeStyle's move to new office space, we have seen a decline i 100
- The following appeared as part of a plan proposed by an executive of the Easy Credit Company to the president:"The Easy Credit Company would gain an advantage over competing credit card services if w 70