The following appeared in a memorandum from the vice president of Road Food, an international chain of fast-food restaurants:
"This past year, we spent almost as much on advertising as did our main competitor, Street Eats, which has fewer restaurants than we do. Although it appeared at first that our advertising agency had created a campaign along the lines we suggested, in fact our total profits were lower than those of Street Eats. In order to motivate our advertising agency to perform better, we should start basing the amount that we pay it on how much total profit we make each year."
Discuss how well reasoned you find this argument. In your discussion be sure to analyze the line of reasoning and the use of evidence in the argument. For example, you may need to consider what questionable assumptions underlie the thinking and what alternative explanations or counterexamples might weaken the conclusion. You can also discuss what sort of evidence would strengthen or refute the argument, what changes in the argument would make it more logically sound, and what, if anything, would help you better evaluate its conclusion.
Write the essay now!
Post date | Users | Rates | Link to Content |
---|---|---|---|
2017-07-25 | ShivaniPatel | view |
- The following appeared as part of an article in the business section of a local newspaper:"Hippocrene Plumbing Supply recently opened a wholesale outlet in the location once occupied by the Cumquat C
- The following appeared in a letter to prospective students from the admissions office at Plateau College Every person who earned an advanced degree in science or engineering from Olympus University last year received numerous offers of excellent jobs Typi 10
- The following appeared as part of an article in a health club trade publication:"After experiencing a decline in usage by its members, Healthy Heart fitness center built an indoor pool. Since usage d
- The following appeared in an editorial from a newspaper serving the town of Saluda:"The Saluda Consolidated High School offers more than 200 different courses from which its students can choose. A mu 33
- The following appeared in a letter from a staff member in the office of admissions at Argent University:"The most recent nationwide surveys show that undergraduates choose their major field primarily