The following is from a campaign by Big Boards Inc. to convince companies in River City that their sales will increase if they use Big Boards billboards for advertising their locally manufactured products:
"The potential of Big Boards to increase sales of your products can be seen from an experiment we conducted last year. We increased public awareness of the name of the current national women's marathon champion by publishing her picture and her name on billboards in River City for a period of three months. Before this time, although the champion had just won her title and was receiving extensive national publicity, only five percent of 15,000 randomly surveyed residents of River City could correctly name the champion when shown her picture; after the three-month advertising experiment, 35 percent of respondents from a second survey could supply her name."
Discuss how well reasoned you find this argument. In your discussion be sure to analyze the line of reasoning and the use of evidence in the argument. For example, you may need to consider what questionable assumptions underlie the thinking and what alternative explanations or counterexamples might weaken the conclusion. You can also discuss what sort of evidence would strengthen or refute the argument, what changes in the argument would make it more logically sound, and what, if anything, would help you better evaluate its conclusion.
Write the essay now!
Post date | Users | Rates | Link to Content |
---|---|---|---|
2017-07-25 | ShivaniPatel | view |
- The following appeared in a memorandum from the president of a company that makes shampoo:"A widely publicized study claims that HR2, a chemical compound in our shampoo, can contribute to hair loss a
- The following is from a campaign by Big Boards Inc. to convince companies in River City that their sales will increase if they use Big Boards billboards for advertising their locally manufactured pro
- The following appeared as part of an article in a daily newspaper:"The computerized onboard warning system that will be installed in commercial airliners will virtually solve the problem of midair pl
- The following appeared in a memorandum to the planning department of an investment firm:"Costs have begun dropping for several types of equipment currently used to convert solar energy into electrici
- The following appeared as part of the business plan of the Capital Idea investment firm:"Across town in the Park Hill district, the Thespian Theater, Pizzazz Pizza, and the Niblick Golf Club have all