According to a recent report by our marketing department, during the past year, fewer people attended Super Screen produced movies than in any other year. And yet the percentage of positive reviews by movie reviewers about specific Super Screen movies actually increased during the last year. Clearly, the content of these reviews is not reaching enough of our prospective viewers. Thus, the problem lies not in the quality of our movies but with public's lack of awareness that movies of good quality are available. Super Screen should therefore allocate a greater quantity of its budget next year to reaching the public through advertising."
The adevrtising director states that recent attendance of people at super screen-produced movies is lessening, while there are growing positive reviews about some specific movies, therefore it is a prudent decision to allocate more funds to advertising section in order to inform higher number of people about the content of movies.This argument seems reasonable at first look, but it actually engages in several logical fallacies and unsound reasoning.
First, it is claimed that during the past year the rate of attendance has been low. One year is not enough time for doing surveys and reaching a definite conclusion. More time is needed to ensure about the trend of the market. Assuming that people are indeed visiting less, this phenomenon can have numerous reasons which are not mentioned in the argument. It is probable that the prices are high that fewer people can afford this movies, or the equipment, sound and display qualities of screens are not interesting enough for visitors which has deterred them from more attendance. It is highly likely that a more powerful rival has appeared in the market that is attracting more potential customers of super-screen movies, as a result they are confronting less visits.
Second, several questions must be answered regarding the reviewers. How many are them? and what is their interest? is is mentioned that their percanteges have been increased, but if they have been very few before growth then their numbers are not significant. It is also likely that the taste of critics is very different from the taste of public. Movies are very engaging in critic's views but very dull in public's mind.
Third, the director concludes that to promote the market they should assign more funds to advertising. How can be sure that more advertising can have a positive outcome? without close invetigation of the reason for downward trend this conclusion seems cursory. If the assumption that movies are boring, equipments are not user-friendly, prices are high or there are several better rivals turns true, then this conclusion turns futile. Hence, more funding without indetifying the shortcomings can lead to bigger debacles and even bankrupcy.
In summary, this arguments seems to lack seriously in cogency and persuasiveness. More concrete and valid data and surveys regarding the people's interests and opinions, market and price are required in order to reach a sound conclusion.
| Post date | Users | Rates | Link to Content |
|---|---|---|---|
| 2019-12-24 | Cynic | 43 | view |
| 2019-12-14 | nimesh94 | 42 | view |
| 2019-12-14 | mcmaster | 33 | view |
| 2019-12-10 | pooja.kakde@gmail.com | 59 | view |
| 2019-11-28 | a251ravind | 63 | view |
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Comments
Essay evaluation report
Attribute Value Ideal
Final score: 4.0 out of 6
Category: Good Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 17 15
No. of Words: 391 350
No. of Characters: 1997 1500
No. of Different Words: 206 200
Fourth Root of Number of Words: 4.447 4.7
Average Word Length: 5.107 4.6
Word Length SD: 2.637 2.4
No. of Words greater than 5 chars: 152 100
No. of Words greater than 6 chars: 106 80
No. of Words greater than 7 chars: 79 40
No. of Words greater than 8 chars: 48 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 23 21.0
Sentence Length SD: 13.987 7.5
Use of Discourse Markers (%): 0.706 0.12
Sentence-Text Coherence: 0.299 0.35
Sentence-Para Coherence: 0.546 0.50
Sentence-Sentence Coherence: 0.069 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 1, column 127, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...ced movies is lessening, while there are growing positive reviews about some spec...
^^
Line 1, column 197, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...ut some specific movies, therefore it is a prudent decision to allocate more fund...
^^
Line 1, column 335, Rule ID: SENTENCE_WHITESPACE
Message: Add a space between sentences
Suggestion: This
...r of people about the content of movies.This argument seems reasonable at first look...
^^^^
Line 5, column 26, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...easoning. First, it is claimed that during the past year the rate of attenda...
^^
Line 5, column 428, Rule ID: THIS_NNS[1]
Message: Did you mean 'these'?
Suggestion: these
...s are high that fewer people can afford this movies, or the equipment, sound and dis...
^^^^
Line 5, column 759, Rule ID: FEWER_LESS[2]
Message: Did you mean 'fewer'? The noun visits is countable.
Suggestion: fewer
...ovies, as a result they are confronting less visits. Second, several questions ...
^^^^
Line 9, column 88, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: And
...rding the reviewers. How many are them? and what is their interest? is is mentioned...
^^^
Line 9, column 116, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Is
...y are them? and what is their interest? is is mentioned that their percanteges hav...
^^
Line 9, column 116, Rule ID: ENGLISH_WORD_REPEAT_RULE
Message: Possible typo: you repeated a word
Suggestion: is
...y are them? and what is their interest? is is mentioned that their percanteges have b...
^^^^^
Line 13, column 171, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Without
...dvertising can have a positive outcome? without close invetigation of the reason for do...
^^^^^^^
Line 17, column 13, Rule ID: THIS_NNS[1]
Message: Did you mean 'these'?
Suggestion: these
...es and even bankrupcy. In summary, this arguments seems to lack seriously in co...
^^^^
Transition Words or Phrases used:
actually, also, but, first, hence, if, look, regarding, second, so, then, therefore, third, while, in summary, as a result
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 32.0 19.6327345309 163% => OK
Auxiliary verbs: 7.0 12.9520958084 54% => OK
Conjunction : 15.0 11.1786427146 134% => OK
Relative clauses : 14.0 13.6137724551 103% => OK
Pronoun: 32.0 28.8173652695 111% => OK
Preposition: 42.0 55.5748502994 76% => OK
Nominalization: 9.0 16.3942115768 55% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 2059.0 2260.96107784 91% => OK
No of words: 390.0 441.139720559 88% => More content wanted.
Chars per words: 5.27948717949 5.12650576532 103% => OK
Fourth root words length: 4.44391917772 4.56307096286 97% => OK
Word Length SD: 2.74224265995 2.78398813304 99% => OK
Unique words: 207.0 204.123752495 101% => OK
Unique words percentage: 0.530769230769 0.468620217663 113% => OK
syllable_count: 639.0 705.55239521 91% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 7.0 4.96107784431 141% => OK
Article: 2.0 8.76447105788 23% => OK
Subordination: 3.0 2.70958083832 111% => OK
Conjunction: 4.0 1.67365269461 239% => Less conjunction wanted as sentence beginning.
Preposition: 2.0 4.22255489022 47% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 20.0 19.7664670659 101% => OK
Sentence length: 19.0 22.8473053892 83% => The Avg. Sentence Length is relatively short.
Sentence length SD: 92.124847354 57.8364921388 159% => OK
Chars per sentence: 102.95 119.503703932 86% => OK
Words per sentence: 19.5 23.324526521 84% => OK
Discourse Markers: 6.1 5.70786347227 107% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 11.0 5.25449101796 209% => Less language errors wanted.
Sentences with positive sentiment : 10.0 8.20758483034 122% => OK
Sentences with negative sentiment : 6.0 6.88822355289 87% => OK
Sentences with neutral sentiment: 4.0 4.67664670659 86% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.188739115388 0.218282227539 86% => OK
Sentence topic coherence: 0.0435069754187 0.0743258471296 59% => OK
Sentence topic coherence SD: 0.057035543953 0.0701772020484 81% => OK
Paragraph topic coherence: 0.0963381444521 0.128457276422 75% => OK
Paragraph topic coherence SD: 0.0802356094983 0.0628817314937 128% => OK
Essay readability:
automated_readability_index: 13.2 14.3799401198 92% => Automated_readability_index is low.
flesch_reading_ease: 52.19 48.3550499002 108% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 10.7 12.197005988 88% => OK
coleman_liau_index: 13.34 12.5979740519 106% => OK
dale_chall_readability_score: 9.15 8.32208582834 110% => OK
difficult_words: 113.0 98.500998004 115% => OK
linsear_write_formula: 18.0 12.3882235529 145% => OK
gunning_fog: 9.6 11.1389221557 86% => OK
text_standard: 10.0 11.9071856287 84% => OK
What are above readability scores?
---------------------
Rates: 83.33 out of 100
Scores by essay e-grader: 5.0 Out of 6
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.