The director of the Super Screen Movie Production Company asserts that they should allocate greater share of its budget next year to reaching the public through advertising to increase the viewers. At first directors conclusion seems to be convincing but when I go on depth I found the reasons related to his conclusion are unconvincing and he seems to have analyze this issue superficially.
Firstly, the director has not provide the data to show the number of the viewers this year and past year. It could be that the number of viewers are not decreasing at high level, little degree of fluctuation are always possible. And it might be the case that the reports are not able to report the reviewers comment as much as they were able in past years. Or, past years there may be few numbers of screen displaying movies but this year the numbers of such screen increment might have affect in number of viewers. The director should consider this factors not just be in illusion that quality of movie they display attract the viewers.
Secondly, the movies release this year would be as fascinating and driving the audience as they used to display past years. Some people might have spread negative reviews about the movies they are displaying and this did not attract the audience. So, director should try to find out is the movie appalling the viewers. Is the movies worthy to pay money and watch? After all, its not always the quality that fascinate the audience, its the story line.
Thirdly, it might be the case that the service they provided past years are now degrading. The audience would have been attracted to the Super Screen because of the service they provide in reasonable price. The inflation in the price of its ticket and decrease in quality on service may have push away the audience. Therefore, director should consider this part too and if it is the case then they should try to maintain his quality and if possible establish reasonable price rather than allocating more budget for advertising.
Thus, there are many different factors the director should consider before he reach to conclusion of allocating more budget in advertising. If as i mention above were the reasons for the decrement of viewers then even increase in advertising would not make profit to super screen. It would rather be more loss for them.
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Essay evaluation report
Attribute Value Ideal
Final score: ??? out of 6
Category: Poor Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 19 15
No. of Words: 400 350
No. of Characters: 1900 1500
No. of Different Words: 178 200
Fourth Root of Number of Words: 4.472 4.7
Average Word Length: 4.75 4.6
Word Length SD: 2.396 2.4
No. of Words greater than 5 chars: 135 100
No. of Words greater than 6 chars: 99 80
No. of Words greater than 7 chars: 58 40
No. of Words greater than 8 chars: 32 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 21.053 21.0
Sentence Length SD: 7.067 7.5
Use of Discourse Markers (%): 0.579 0.12
Sentence-Text Coherence: 0.314 0.35
Sentence-Para Coherence: 0.314 0.50
Sentence-Sentence Coherence: 0.108 0.07
Number of Paragraphs: 1 5
Grammar and spelling errors:
Line 1, column 359, Rule ID: HAVE_PART_AGREEMENT[1]
Message: Use past participle here: 'analyzed'.
Suggestion: analyzed
...n are unconvincing and he seems to have analyze this issue superficially. Firstly, the...
^^^^^^^
Line 2, column 31, Rule ID: HAVE_PART_AGREEMENT[2]
Message: Possible agreement error -- use past participle here: 'provided'.
Suggestion: provided
...icially. Firstly, the director has not provide the data to show the number of the view...
^^^^^^^
Line 3, column 375, Rule ID: IT_IS[6]
Message: Did you mean 'it's' (='it is') instead of 'its' (possessive pronoun)?
Suggestion: it's; it is
...rthy to pay money and watch? After all, its not always the quality that fascinate t...
^^^
Line 3, column 431, Rule ID: IT_IS[6]
Message: Did you mean 'it's' (='it is') instead of 'its' (possessive pronoun)?
Suggestion: it's; it is
...he quality that fascinate the audience, its the story line. Thirdly, it might be t...
^^^
Line 5, column 17, Rule ID: NUMEROUS_DIFFERENT[1]
Message: Use simply 'many'.
Suggestion: many
...udget for advertising. Thus, there are many different factors the director should consider be...
^^^^^^^^^^^^^^
Line 5, column 79, Rule ID: HE_VERB_AGR[1]
Message: The pronoun 'he' must be used with a third-person verb: 'reaches'.
Suggestion: reaches
... the director should consider before he reach to conclusion of allocating more budget...
^^^^^
Line 5, column 146, Rule ID: I_LOWERCASE[2]
Message: Did you mean 'I'?
Suggestion: I
...ating more budget in advertising. If as i mention above were the reasons for the ...
^
Transition Words or Phrases used:
but, first, firstly, if, may, second, secondly, so, then, therefore, third, thirdly, thus, after all
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 21.0 19.6327345309 107% => OK
Auxiliary verbs: 17.0 12.9520958084 131% => OK
Conjunction : 11.0 11.1786427146 98% => OK
Relative clauses : 7.0 13.6137724551 51% => More relative clauses wanted.
Pronoun: 38.0 28.8173652695 132% => Less pronouns wanted
Preposition: 50.0 55.5748502994 90% => OK
Nominalization: 12.0 16.3942115768 73% => OK
Performance on vocabulary words:
No of characters: 1939.0 2260.96107784 86% => OK
No of words: 400.0 441.139720559 91% => More content wanted.
Chars per words: 4.8475 5.12650576532 95% => OK
Fourth root words length: 4.472135955 4.56307096286 98% => OK
Word Length SD: 2.4629238214 2.78398813304 88% => OK
Unique words: 177.0 204.123752495 87% => More unique words wanted.
Unique words percentage: 0.4425 0.468620217663 94% => More unique words wanted or less content wanted.
syllable_count: 592.2 705.55239521 84% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 5.0 4.96107784431 101% => OK
Article: 6.0 8.76447105788 68% => OK
Subordination: 2.0 2.70958083832 74% => OK
Conjunction: 1.0 1.67365269461 60% => OK
Preposition: 3.0 4.22255489022 71% => OK
Performance on sentences:
How many sentences: 19.0 19.7664670659 96% => OK
Sentence length: 21.0 22.8473053892 92% => OK
Sentence length SD: 45.3725117218 57.8364921388 78% => OK
Chars per sentence: 102.052631579 119.503703932 85% => OK
Words per sentence: 21.0526315789 23.324526521 90% => OK
Discourse Markers: 5.26315789474 5.70786347227 92% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 7.0 5.25449101796 133% => OK
Sentences with positive sentiment : 12.0 8.20758483034 146% => OK
Sentences with negative sentiment : 4.0 6.88822355289 58% => More negative sentences wanted.
Sentences with neutral sentiment: 3.0 4.67664670659 64% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.206219214283 0.218282227539 94% => OK
Sentence topic coherence: 0.0721249334906 0.0743258471296 97% => OK
Sentence topic coherence SD: 0.0621492534193 0.0701772020484 89% => OK
Paragraph topic coherence: 0.119977804793 0.128457276422 93% => OK
Paragraph topic coherence SD: 0.0595377974562 0.0628817314937 95% => OK
Essay readability:
automated_readability_index: 11.9 14.3799401198 83% => Automated_readability_index is low.
flesch_reading_ease: 58.62 48.3550499002 121% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 10.3 12.197005988 84% => OK
coleman_liau_index: 10.85 12.5979740519 86% => OK
dale_chall_readability_score: 7.44 8.32208582834 89% => OK
difficult_words: 70.0 98.500998004 71% => More difficult words wanted.
linsear_write_formula: 13.5 12.3882235529 109% => OK
gunning_fog: 10.4 11.1389221557 93% => OK
text_standard: 11.0 11.9071856287 92% => OK
What are above readability scores?
---------------------
Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.