According to a recent report by our marketing department during the past year fewer people attended Super Screen produced movies than in any other year And yet the percentage of positive reviews by movie reviewers about specific Super Screen movies actual

The author states that allocating a greater share of the budget, in the coming year, to advertising would solve its conundrum of fewer people attending Super Screen movies. I do not concede with this conclusion due to its baseless assumptions and lack of evidence.

Firstly, the marketing report cannot be believed. It does not state proper statistics to go by. Super Screen(SS) productions may need to hire a statistics consultant to guarantee that the reports of the marketing team are correct. Fewer people attending could be because the number of shows were reduced or the theatres had lesser capacity for the audience.

Secondly, the author fallaciously assumes that their movie quality is good. In reality, they have received good reveiews for only specific movies. Majority of the movies can still be below the mark. Hence, they need to improve in areas of direction, screenplay, script to give a better cinema to the audience to gather more crowd.

Also, the author wrongly assumes that the public is unaware of the specific good reviews. The audience may know about the reviews and still not want to come because of the bad facilities, overpriced tickets or even disinterest in the theme of the movie. SS may be producing only slapstick comedies and the audience may want biographies or dramas! SS has to consider these factors to get larger numbers.

And, SS has to consider many other methods like distributing freebies, good publicity, discounts etc to reach out to the public. Simply advertising their positive reviews would never bring the lions share to the theatre. Providing a discount for family viewing would bring in larger crowds than simply advertising uninteresting facts.

In conclusion, the author must bolster his argument with facts and statistics to prove his point. Otherwise, I do not concur with his idea to bring in more crowd for SS productions.