“Advertising with Cable Communications Corp. is a great way to increase your profits. Recently, the Adams Car Dealership began advertising with Cable Communications, and over the last 30 days, sales are up 15% over the previous month. Let us increase your profits, just as we did for Adams Cars!”
Write a response that examines this argument’s unstated assumptions. Make sure you explain how this argument depends on those assumptions and what the implications are if the assumptions are wrong. (Use a separate sheet of paper or a computer to write your essay.)
The argument presented relies on the assumption that Adams Car Dealership increased profits because they advertised with Cable Communications Corp. and that any other company that advertises with them will also experience increase in profit. This argument is not particularly valid with basis on this assumption.
First of all, no two companies are the same. The fact that it worked for one company does not mean it will work for another. One of the reasons is that demand for certain things differ by season and base on other factors which may include a trend or style of living. One thing that might have caused the increase in profit of Adams Car Dealership is the location and setting. For a state like Maryland where most individuals have cars and those that do not have, need it, car dealership will be in demand. But for a state like New York that is crowded and experience heavy traffic, cars will not be in demand. Another scenario will be the demand for Christmas trees which solely depends on season. Advertising in any other season is not going to make any sense. Demand for clothes also base on season and the current trend.
Furthermore, the time of advertising was not stated which can be a major factor of consideration. Questions that are supposed to be asked are; the market target of the company and when can the market target be reached out to? If it is corporate bodies, that would mean advertising during the day would be a waste of time because that is when they would be at their workplaces carrying out duties. If it is parents and kids for instance, advertising stationaries and toys, it should be done after school closes. That way children would be at home watching television, so that will mean not only do the market target matter but the time of the advertisement matters as well.
Also, the cost of advertising was not stated. Perhaps Adams Car Dealership was able to afford because of the nature of the business, but that does not mean it could be afforded by say a company that sells low cost foot-wears. If the cost of the advertising is unbearable, the profit that would even be made will not cause any substantial change considering the dept that would have to be paid.
The argument when viewed superficially seem logical but does not vividly state out the important factors that should be considered. Assuming every company is the same is a flaw and not pointing out how the advertisement would be done, how much it would cost, and how the time scheduling for the advertisement would be also make the evidence incomplete and unconvincing.
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Grammar and spelling errors:
Line 9, column 371, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...e evidence incomplete and unconvincing.
^^^
Transition Words or Phrases used:
also, but, first, furthermore, if, may, so, well, for instance, first of all
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 33.0 19.6327345309 168% => OK
Auxiliary verbs: 24.0 12.9520958084 185% => OK
Conjunction : 17.0 11.1786427146 152% => OK
Relative clauses : 25.0 13.6137724551 184% => OK
Pronoun: 33.0 28.8173652695 115% => OK
Preposition: 44.0 55.5748502994 79% => OK
Nominalization: 14.0 16.3942115768 85% => OK
Performance on vocabulary words:
No of characters: 2143.0 2260.96107784 95% => OK
No of words: 449.0 441.139720559 102% => OK
Chars per words: 4.7728285078 5.12650576532 93% => OK
Fourth root words length: 4.60321845022 4.56307096286 101% => OK
Word Length SD: 2.6503471767 2.78398813304 95% => OK
Unique words: 209.0 204.123752495 102% => OK
Unique words percentage: 0.465478841871 0.468620217663 99% => OK
syllable_count: 665.1 705.55239521 94% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 4.0 4.96107784431 81% => OK
Article: 7.0 8.76447105788 80% => OK
Subordination: 4.0 2.70958083832 148% => OK
Conjunction: 4.0 1.67365269461 239% => Less conjunction wanted as sentence beginning.
Preposition: 0.0 4.22255489022 0% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 22.0 19.7664670659 111% => OK
Sentence length: 20.0 22.8473053892 88% => OK
Sentence length SD: 47.5633548782 57.8364921388 82% => OK
Chars per sentence: 97.4090909091 119.503703932 82% => OK
Words per sentence: 20.4090909091 23.324526521 88% => OK
Discourse Markers: 3.45454545455 5.70786347227 61% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 1.0 5.25449101796 19% => OK
Sentences with positive sentiment : 10.0 8.20758483034 122% => OK
Sentences with negative sentiment : 6.0 6.88822355289 87% => OK
Sentences with neutral sentiment: 6.0 4.67664670659 128% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.138878408193 0.218282227539 64% => OK
Sentence topic coherence: 0.0531514862504 0.0743258471296 72% => OK
Sentence topic coherence SD: 0.0731424056692 0.0701772020484 104% => OK
Paragraph topic coherence: 0.102821724884 0.128457276422 80% => OK
Paragraph topic coherence SD: 0.0946887943724 0.0628817314937 151% => OK
Essay readability:
automated_readability_index: 11.2 14.3799401198 78% => Automated_readability_index is low.
flesch_reading_ease: 59.64 48.3550499002 123% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 9.9 12.197005988 81% => OK
coleman_liau_index: 10.39 12.5979740519 82% => OK
dale_chall_readability_score: 7.83 8.32208582834 94% => OK
difficult_words: 91.0 98.500998004 92% => OK
linsear_write_formula: 8.0 12.3882235529 65% => OK
gunning_fog: 10.0 11.1389221557 90% => OK
text_standard: 10.0 11.9071856287 84% => OK
What are above readability scores?
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Rates: 58.33 out of 100
Scores by essay e-grader: 3.5 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.