The following appeared in an e-mail sent by the marketing director of the Classical Shakespeare Theatre of Bardville.
"Over the past ten years, there has been a 20 percent decline in the size of the average audience at Classical Shakespeare Theatre productions. In spite of increased advertising, we are attracting fewer and fewer people to our shows, causing our profits to decrease significantly. We must take action to attract new audience members. The best way to do so is by instituting a 'Shakespeare in the Park' program this summer. Two years ago the nearby Avon Repertory Company started a 'Free Plays in the Park' program, and its profits have increased 10 percent since then. Therefore, I recommend that we start a 'Shakespeare in the Park' program of our own. If we do so, I predict that our profits will also see a significant increase."
Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation is likely to have the predicted result. Be sure to explain how the answers to these questions would help to evaluate the recommendation.
The marketing director of the Classical Shakespeare Theatre of Bardville attempts to bridge a relationship between the size of the average audience and profits in their theatre. The conclusion is based on the fact that because of a 20 percent decline in size of the average audience leads to a significant decrease of profits. However, on deeper analysis there are certain important questions unanswered and facts unnoticed leading to a number of mistaken assumptions and logical flaws that raise doubt about the author's conclusion.
First of all, the marketing director claims that because of Avon Reportory Company started a ''in the park'' program two years ago which have increased their profits by 10 percent since then this also is going to happen if Classical Shakespeare Theatre of Bardville will going to institute a ''Shakespeare in the Park'' program this summer. It may be possible that ''in the park'' programs are very popular and profitable. However, it is an assumption to claim that a ''Shakespeare in the Park'' program will also be profitable. There have to be more information required about the exact format. Examples are indications that there were other factor which influenced the profits or details about the program.
Secondly, the author claims that because of a decrease in visitors there is a decrease in profits. Of course, it may be possible that fewer visitors leads to lower profits but more information is required. It may happen that the profits per visitor are increased which not indicate lower profits. Another possibility is that there are other major factors which influence the profits. As we know, profits are not only incomes but also expenses. It may be that expenses increased which was leading to lower profits. Thinking of increased rent costs, salary costs or advertising costs.
The author also claims that an ''in the park'' program will attract new audience members. There is more information required to make this conclusion. It may be that only people which know the theatre are coming to this activity. In addition, attract new audience members is not the only option to increase visitor levels. There is also a possibility to come closer to existing customers. As a result of this, they will visit the theatre more often.
To conclude, the argument lacks information and seems to provide inchoate assumptions. The report must have presented more concrete evidence to substantiate the claim and make the argument more cogent.
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Grammar and spelling errors:
Line 1, column 514, Rule ID: POSSESIVE_APOSTROPHE[2]
Message: Possible typo: apostrophe is missing. Did you mean 'authors'' or 'author's'?
Suggestion: authors'; author's
...ogical flaws that raise doubt about the authors conclusion. First of all, the market...
^^^^^^^
Line 3, column 92, Rule ID: EN_A_VS_AN
Message: Use 'an' instead of 'a' if the following word starts with a vowel sound, e.g. 'an article', 'an hour'
Suggestion: an
...cause of Avon Reportory Company started a in the park program two years ago which...
^
Line 3, column 268, Rule ID: DID_BASEFORM[1]
Message: The verb 'will' requires the base form of the verb: 'go'
Suggestion: go
...l Shakespeare Theatre of Bardville will going to institute a Shakespeare in the Park ...
^^^^^
Transition Words or Phrases used:
also, but, first, however, if, may, second, secondly, so, then, in addition, of course, as a result, first of all
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 24.0 19.6327345309 122% => OK
Auxiliary verbs: 10.0 12.9520958084 77% => OK
Conjunction : 10.0 11.1786427146 89% => OK
Relative clauses : 19.0 13.6137724551 140% => OK
Pronoun: 28.0 28.8173652695 97% => OK
Preposition: 49.0 55.5748502994 88% => OK
Nominalization: 14.0 16.3942115768 85% => OK
Performance on vocabulary words:
No of characters: 2069.0 2260.96107784 92% => OK
No of words: 403.0 441.139720559 91% => More content wanted.
Chars per words: 5.13399503722 5.12650576532 100% => OK
Fourth root words length: 4.48049772903 4.56307096286 98% => OK
Word Length SD: 2.72221668973 2.78398813304 98% => OK
Unique words: 178.0 204.123752495 87% => More unique words wanted.
Unique words percentage: 0.441687344913 0.468620217663 94% => More unique words wanted or less content wanted.
syllable_count: 655.2 705.55239521 93% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 7.0 4.96107784431 141% => OK
Interrogative: 0.0 0.471057884232 0% => OK
Article: 7.0 8.76447105788 80% => OK
Subordination: 2.0 2.70958083832 74% => OK
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 4.0 4.22255489022 95% => OK
Performance on sentences:
How many sentences: 23.0 19.7664670659 116% => OK
Sentence length: 17.0 22.8473053892 74% => The Avg. Sentence Length is relatively short.
Sentence length SD: 60.3669622585 57.8364921388 104% => OK
Chars per sentence: 89.9565217391 119.503703932 75% => OK
Words per sentence: 17.5217391304 23.324526521 75% => OK
Discourse Markers: 4.91304347826 5.70786347227 86% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 3.0 5.25449101796 57% => OK
Sentences with positive sentiment : 15.0 8.20758483034 183% => OK
Sentences with negative sentiment : 3.0 6.88822355289 44% => More negative sentences wanted.
Sentences with neutral sentiment: 5.0 4.67664670659 107% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.148779136917 0.218282227539 68% => OK
Sentence topic coherence: 0.0406079008431 0.0743258471296 55% => OK
Sentence topic coherence SD: 0.0763137968077 0.0701772020484 109% => OK
Paragraph topic coherence: 0.0885582191814 0.128457276422 69% => OK
Paragraph topic coherence SD: 0.0917277743726 0.0628817314937 146% => OK
Essay readability:
automated_readability_index: 11.5 14.3799401198 80% => Automated_readability_index is low.
flesch_reading_ease: 54.22 48.3550499002 112% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 9.9 12.197005988 81% => OK
coleman_liau_index: 12.18 12.5979740519 97% => OK
dale_chall_readability_score: 7.97 8.32208582834 96% => OK
difficult_words: 89.0 98.500998004 90% => OK
linsear_write_formula: 14.0 12.3882235529 113% => OK
gunning_fog: 8.8 11.1389221557 79% => OK
text_standard: 12.0 11.9071856287 101% => OK
What are above readability scores?
---------------------
Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6 -- The score is based on the average performance of 20,000 argument essays. This e-grader is not smart enough to check on arguments.
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.