The memo passage by the vice president of marketing at Dura-Socks is in favor of discontinuing the use of the endure manufacturing process that ensures the socks strength and durability. The reason cited is that, one of the recent conducted studies suggested that the company is wasting money on ensuring the durability of the manufactured socks while customers purchase new Dura-Socks every three months. In order to vindicate the argument, the author of the memo states that surveyed customers in their largest market-northeastern United States cities most value Dura-Socks' stylish appearance and availability in many colors. This series of evidences have led the author to believe that the company is wasting money and discontinuing the use of the Endure manufacturing process can increase the company's profit. However, the litany of unsupported assumptions seriously jeopardizes the certainty of the arguments. While on the surface the argument appears to be cogent, on further scrutiny, we can see that it is rife with fallacies and assumptions and sill leaves some unspoken questions that should be addressed.
First of all, the author of the memo mentions that his arguments were based on a recent study but fails to clarify and provides more details about the study. The survey is vague, and loosely put relation. We are not given any insight about how the study was conducted. For example, the author did not mention how many people were questioned, the social classes and the ages of the surveyed customers. Moreover, the people in a certain high social classes tends to value more the trending appearances and does not have monetary problems. Thus, they tend to purchase new socks more often and they don't care about the durability issues. Also, the memo states that the survey was only conducted in their largest market-northeastern United States cities and it was not generalized which makes the study questionable.
Second of all, the author of the memo states that the surveyed customers most value Dura-Socks' stylish appearance and availability in many colors and did not mention whether or not reducing the durability of the manufactured socks represents an issue for them. In fact, the author did not state if the survey questioned customers about preferring stylish appearance and colors with or without the durability feature.
Finally, the author claims that by discontinuing the use of the endure manufacturing process, the profit the company will increase. However, the truth of this statement is highly questionable taking into consideration the fact the company's strategy will be about innovation and designing new socks appearances that appeals the customers. Thus, investing more money than before to attract customers that prefers stylish socks and conserving those who preferred durability.
After examining and analyzing these points, the argument of the author does not seems to justify discontinuing the use of the Endure manufacturing process. It might be possible that this strategy is more wise, but more research is needed to make a cogent case.
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Essay evaluation report
Attribute Value Ideal
Final score: 2.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 20 15
No. of Words: 490 350
No. of Characters: 2551 1500
No. of Different Words: 218 200
Fourth Root of Number of Words: 4.705 4.7
Average Word Length: 5.206 4.6
Word Length SD: 2.888 2.4
No. of Words greater than 5 chars: 192 100
No. of Words greater than 6 chars: 141 80
No. of Words greater than 7 chars: 99 40
No. of Words greater than 8 chars: 73 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 24.5 21.0
Sentence Length SD: 8.207 7.5
Use of Discourse Markers (%): 0.7 0.12
Sentence-Text Coherence: 0.336 0.35
Sentence-Para Coherence: 0.531 0.50
Sentence-Sentence Coherence: 0.097 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 1, column 107, Rule ID: A_INFINITVE[1]
Message: Probably a wrong construction: a/the + infinitive
...is in favor of discontinuing the use of the endure manufacturing process that ensures the ...
^^^^^^^^^^
Line 1, column 157, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'socks'' or 'sock's'?
Suggestion: socks'; sock's
... manufacturing process that ensures the socks strength and durability. The reason cit...
^^^^^
Line 1, column 749, Rule ID: A_INFINITVE[1]
Message: Probably a wrong construction: a/the + infinitive
...ting money and discontinuing the use of the Endure manufacturing process can increase the ...
^^^^^^^^^^
Line 4, column 596, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: don't
... purchase new socks more often and they dont care about the durability issues. Also,...
^^^^
Line 7, column 167, Rule ID: WHETHER[7]
Message: Perhaps you can shorten this phrase to just 'whether'. It is correct though if you mean 'regardless of whether'.
Suggestion: whether
...lity in many colors and did not mention whether or not reducing the durability of the manufact...
^^^^^^^^^^^^^^
Line 10, column 61, Rule ID: A_INFINITVE[1]
Message: Probably a wrong construction: a/the + infinitive
...claims that by discontinuing the use of the endure manufacturing process, the profit the c...
^^^^^^^^^^
Line 13, column 81, Rule ID: DOES_X_HAS[1]
Message: Did you mean 'seem'? As 'do' is already inflected, the verb cannot also be inflected.
Suggestion: seem
...ts, the argument of the author does not seems to justify discontinuing the use of the...
^^^^^
Line 13, column 81, Rule ID: DID_BASEFORM[3]
Message: The verb 'does' requires base form of the verb: 'seem'
Suggestion: seem
...ts, the argument of the author does not seems to justify discontinuing the use of the...
^^^^^
Line 13, column 123, Rule ID: A_INFINITVE[1]
Message: Probably a wrong construction: a/the + infinitive
...ems to justify discontinuing the use of the Endure manufacturing process. It might be poss...
^^^^^^^^^^
Transition Words or Phrases used:
also, but, finally, first, however, if, moreover, second, so, thus, while, for example, in fact, first of all
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 19.0 19.6327345309 97% => OK
Auxiliary verbs: 6.0 12.9520958084 46% => OK
Conjunction : 21.0 11.1786427146 188% => OK
Relative clauses : 16.0 13.6137724551 118% => OK
Pronoun: 30.0 28.8173652695 104% => OK
Preposition: 55.0 55.5748502994 99% => OK
Nominalization: 12.0 16.3942115768 73% => OK
Performance on vocabulary words:
No of characters: 2613.0 2260.96107784 116% => OK
No of words: 489.0 441.139720559 111% => OK
Chars per words: 5.34355828221 5.12650576532 104% => OK
Fourth root words length: 4.70248278971 4.56307096286 103% => OK
Word Length SD: 2.9340379889 2.78398813304 105% => OK
Unique words: 224.0 204.123752495 110% => OK
Unique words percentage: 0.458077709611 0.468620217663 98% => OK
syllable_count: 821.7 705.55239521 116% => OK
avg_syllables_per_word: 1.7 1.59920159681 106% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 5.0 4.96107784431 101% => OK
Article: 16.0 8.76447105788 183% => OK
Subordination: 2.0 2.70958083832 74% => OK
Conjunction: 2.0 1.67365269461 119% => OK
Preposition: 4.0 4.22255489022 95% => OK
Performance on sentences:
How many sentences: 20.0 19.7664670659 101% => OK
Sentence length: 24.0 22.8473053892 105% => OK
Sentence length SD: 53.6767174853 57.8364921388 93% => OK
Chars per sentence: 130.65 119.503703932 109% => OK
Words per sentence: 24.45 23.324526521 105% => OK
Discourse Markers: 5.45 5.70786347227 95% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 9.0 5.25449101796 171% => OK
Sentences with positive sentiment : 10.0 8.20758483034 122% => OK
Sentences with negative sentiment : 9.0 6.88822355289 131% => OK
Sentences with neutral sentiment: 1.0 4.67664670659 21% => More facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.285456299304 0.218282227539 131% => OK
Sentence topic coherence: 0.0851214899734 0.0743258471296 115% => OK
Sentence topic coherence SD: 0.0915240387876 0.0701772020484 130% => OK
Paragraph topic coherence: 0.153728251458 0.128457276422 120% => OK
Paragraph topic coherence SD: 0.112750971359 0.0628817314937 179% => OK
Essay readability:
automated_readability_index: 15.9 14.3799401198 111% => OK
flesch_reading_ease: 38.66 48.3550499002 80% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 13.8 12.197005988 113% => OK
coleman_liau_index: 13.99 12.5979740519 111% => OK
dale_chall_readability_score: 8.67 8.32208582834 104% => OK
difficult_words: 119.0 98.500998004 121% => OK
linsear_write_formula: 14.5 12.3882235529 117% => OK
gunning_fog: 11.6 11.1389221557 104% => OK
text_standard: 14.0 11.9071856287 118% => OK
What are above readability scores?
---------------------
Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.