‘The following appeared in a memorandum from the owner of Movies Galore, a chain of movie-rental stores. "Because of declining profits, we must reduce operating expenses at Movies Galore's ten movie-rental stores. Raising prices is not a good option, since we are famous for our low prices. Instead, we should reduce our operating hours. Last month our store in downtown Marston reduced its hours by closing at 6:00 p.m. rather than 9:00 p.m. and reduced its overall inventory by no longer stocking any DVD released more than five years ago. Since we have received very few customer complaints about these new policies, we should now adopt them at all other Movies Galore stores as our best strategies for improving profits." Write a response in which you discuss what specific evidence is needed to evaluate the argument and explain how the evidence would weaken or strengthen the argument.’
The recommendation to have predicted results seems to have some problems in its way. The recommendation states that, Movies Galore store at Downtown Marston closed at 6:00 p.m. rather than 9:00 p.m., to decrease its operating expenses. The question arises, if, the customers were more happy with store because of its longer opening hours than, whether this recommendation, will not have an opposite reaction to it. Besides, this implication, at downtown store was good for a month; whether it will remain the same after a while.
Another point of argument is that, applying same strategy to every store at different places can have different implications to them. Then, their other plan is to eliminate movies from the store, released more than five years ago. Again, the query is that, what if customers equally liked those records. Then, the customers can be forced to go to other shops, reducing more popularity of the store and in favor of its competitors.
Instead of this recommendation, the store can apply the policy of attracting attention by starting some scheme or sale in the store. It can attract more and new customers and will enhance the profit of the store. The Galore store also has an option, of collaboration with movie companies to get finance, at the same time, to get promotion of store from them. They can also go with the feedback method to know, the change in interest of the customers. Another way is that, to remove unnecessary staff from the store.
Similarly, the store can try to raise its prices slightly, can be lower than its competitors; will not affect the reputation of the store. As well as, the thought, that the store is famous due to cheap prices can be a wrong notion. It can also be famous because of location of store, lack of such other stores in that locality, friendly behavior of the staff of the store and the like. So, the increase in prices may not affect the image of the store in the market.
Hence, in the conclusion, I suggest that the Movies store should look into more options around it, to increase its profit. Rather, taking this situation as a problem, they can also discover the opportunity out of it.
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Comments
Essay evaluation report
argument 1 -- OK
argument 2 -- OK
argument 3 -- OK
argument 4 -- OK
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Attribute Value Ideal
Final score: 4.5 out of 6
Category: Good Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 19 15
No. of Words: 378 350
No. of Characters: 1726 1500
No. of Different Words: 186 200
Fourth Root of Number of Words: 4.409 4.7
Average Word Length: 4.566 4.6
Word Length SD: 2.518 2.4
No. of Words greater than 5 chars: 109 100
No. of Words greater than 6 chars: 74 80
No. of Words greater than 7 chars: 54 40
No. of Words greater than 8 chars: 30 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 19.895 21.0
Sentence Length SD: 5.24 7.5
Use of Discourse Markers (%): 0.684 0.12
Sentence-Text Coherence: 0.365 0.35
Sentence-Para Coherence: 0.576 0.50
Sentence-Sentence Coherence: 0.124 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 1, column 237, Rule ID: ENGLISH_WORD_REPEAT_BEGINNING_RULE
Message: Three successive sentences begin with the same word. Reword the sentence or use a thesaurus to find a synonym.
...m., to decrease its operating expenses. The question arises, if, the customers were...
^^^
Line 11, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
... discover the opportunity out of it.
^^^
Transition Words or Phrases used:
also, besides, hence, if, look, may, similarly, so, then, well, while, as well as
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 11.0 19.6327345309 56% => More to be verbs wanted.
Auxiliary verbs: 16.0 12.9520958084 124% => OK
Conjunction : 5.0 11.1786427146 45% => More conjunction wanted.
Relative clauses : 7.0 13.6137724551 51% => More relative clauses wanted.
Pronoun: 31.0 28.8173652695 108% => OK
Preposition: 59.0 55.5748502994 106% => OK
Nominalization: 16.0 16.3942115768 98% => OK
Performance on vocabulary words:
No of characters: 1806.0 2260.96107784 80% => OK
No of words: 375.0 441.139720559 85% => More content wanted.
Chars per words: 4.816 5.12650576532 94% => OK
Fourth root words length: 4.40055868397 4.56307096286 96% => OK
Word Length SD: 2.58142975027 2.78398813304 93% => OK
Unique words: 191.0 204.123752495 94% => More unique words wanted.
Unique words percentage: 0.509333333333 0.468620217663 109% => OK
syllable_count: 564.3 705.55239521 80% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 8.0 4.96107784431 161% => OK
Article: 12.0 8.76447105788 137% => OK
Subordination: 1.0 2.70958083832 37% => OK
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 9.0 4.22255489022 213% => Less preposition wanted as sentence beginnings.
Performance on sentences:
How many sentences: 19.0 19.7664670659 96% => OK
Sentence length: 19.0 22.8473053892 83% => The Avg. Sentence Length is relatively short.
Sentence length SD: 31.3724829585 57.8364921388 54% => The essay contains lots of sentences with the similar length. More sentence varieties wanted.
Chars per sentence: 95.0526315789 119.503703932 80% => OK
Words per sentence: 19.7368421053 23.324526521 85% => OK
Discourse Markers: 4.26315789474 5.70786347227 75% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 2.0 5.25449101796 38% => OK
Sentences with positive sentiment : 11.0 8.20758483034 134% => OK
Sentences with negative sentiment : 4.0 6.88822355289 58% => More negative sentences wanted.
Sentences with neutral sentiment: 4.0 4.67664670659 86% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.0890106781379 0.218282227539 41% => OK
Sentence topic coherence: 0.0344154577398 0.0743258471296 46% => OK
Sentence topic coherence SD: 0.0436509990233 0.0701772020484 62% => OK
Paragraph topic coherence: 0.060557941783 0.128457276422 47% => OK
Paragraph topic coherence SD: 0.0161034423016 0.0628817314937 26% => Paragraphs are similar to each other. Some content may get duplicated or it is not exactly right on the topic.
Essay readability:
automated_readability_index: 11.1 14.3799401198 77% => Automated_readability_index is low.
flesch_reading_ease: 60.65 48.3550499002 125% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 9.5 12.197005988 78% => OK
coleman_liau_index: 10.68 12.5979740519 85% => OK
dale_chall_readability_score: 8.12 8.32208582834 98% => OK
difficult_words: 84.0 98.500998004 85% => OK
linsear_write_formula: 11.0 12.3882235529 89% => OK
gunning_fog: 9.6 11.1389221557 86% => OK
text_standard: 11.0 11.9071856287 92% => OK
What are above readability scores?
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Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.