The following appeared in a memorandum from the owner of Movies Galore, a chain of movie-rental stores.
"Because of declining profits, we must reduce operating expenses at Movies Galore's ten movie-rental stores. Raising prices is not a good option, since we are famous for our low prices. Instead, we should reduce our operating hours. Last month our store in downtown Marston reduced its hours by closing at 6:00 p.m. rather than 9:00 p.m. and reduced its overall inventory by no longer stocking any DVD released more than five years ago. Since we have received very few customer complaints about these new policies, we should now adopt them at all other Movies Galore stores as our best strategies for improving profits."
Write a response in which you discuss what specific evidence is needed to evaluate the argument and explain how the evidence would weaken or strengthen the argument.
The given memorandum from the owner of Movies Galore suggests applying a business model which has successfully worked at one of the many Galore outlets, in uniform to all the outlets. However, this might not be the most effective form of remedy required to improve sales as this model has several flaws and unanswered questions to it.
Firstly, the owners stresses that the motto of Movies Galore is to offer movie rentals at great bargains. However, it is important to realize that an offer does not have to be in the form of monetary expenses at all times. The outlets could corroborate with locally dominant stores and offer exciting freebies or incentives rather than direct discounts in an already loss-incurring store. This would be a prudent model wherein the company upholds its reputation of offering bargains to customers without compromising on their profits.
Second, running a business with the same specific ideologies in different areas such as- “shutting down at 6:00 P.M” or “eliminating all movies which are older than 5 years” is an extremely flawed vision and could even turn out to be counter-productive. This is because several questions are to be asked in order to ensure that strategies would suit different regions or areas which have diverse populations and varied culture/mindsets. For example- What is the major sourcing of customers in downtown Mason? Does this replicate in each and every one of the other 9 stores? Does downtown Mason in general shutdown most of its activity by 6:00P P.M? Is this the same generalised pattern which is evident across the different areas in which the stores are located? If the answer to one or more of these questions would be a ‘no’ or even inconclusive in nature, then, bringing about such a generalised change might not have any desirable or expected outcome of greater sales and profits.
To substantiate this point further, consider one amongst the 9 stories, located Uptown. Firstly, evidently from the location, this part of town would probably be bustling even at 9:00P.M, so shutting down this store at 6:00 P.M might actually reduce sales which could be incurred during this period. Second, the population of Uptown might contrastingly consist of middle-aged residents who would rather watch a movie was released a few years ago, rather than a new-aged movie. The company could instead try to compile an inventory of the most famous movies in a particular movies based on cinemas records and various other sources and then work towards making the stock accommodative to that particular area.
Hence, in conclusion, it would indisputably be an imprudent business plan to offer the same solution across various stores with different locations and different kinds of people. Instead, the company needs to come up with a locally sustainable business model that would work within a particular area to better articulate profits and sales.
| Post date | Users | Rates | Link to Content |
|---|---|---|---|
| 2019-08-01 | ashika ramesh | 82 | view |
| 2019-02-06 | evanlu | 55 | view |
| 2019-01-02 | udayrade1206 | 35 | view |
| 2018-10-09 | chaitanyaok | 39 | view |
| 2018-08-12 | ribhunirek | 52 | view |
Comments
Essay evaluation report
Attribute Value Ideal
Final score: 4.5 out of 6
Category: Good Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 18 15
No. of Words: 485 350
No. of Characters: 2375 1500
No. of Different Words: 241 200
Fourth Root of Number of Words: 4.693 4.7
Average Word Length: 4.897 4.6
Word Length SD: 2.73 2.4
No. of Words greater than 5 chars: 177 100
No. of Words greater than 6 chars: 137 80
No. of Words greater than 7 chars: 85 40
No. of Words greater than 8 chars: 49 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 26.944 21.0
Sentence Length SD: 9.204 7.5
Use of Discourse Markers (%): 0.611 0.12
Sentence-Text Coherence: 0.299 0.35
Sentence-Para Coherence: 0.535 0.50
Sentence-Sentence Coherence: 0.034 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 4, column 120, Rule ID: SENTENCE_WHITESPACE
Message: Add a space between sentences
Suggestion: M&apos
... such as- 'shutting down at 6:00 P.M' or 'eliminating all movies which ...
^^^^^^
Line 4, column 553, Rule ID: EACH_AND_EVERY[1]
Message: Consider using 'each one'.
Suggestion: each one
... downtown Mason? Does this replicate in each and every one of the other 9 stores? Does downtown Ma...
^^^^^^^^^^^^^^^^^^
Line 4, column 667, Rule ID: SENTENCE_WHITESPACE
Message: Add a space between sentences
Suggestion: M
...hutdown most of its activity by 6:00P P.M? Is this the same generalised pattern w...
^
Line 4, column 841, Rule ID: EN_A_VS_AN
Message: Use 'an' instead of 'a' if the following word starts with a vowel sound, e.g. 'an article', 'an hour'
Suggestion: an
...one or more of these questions would be a 'no' or even inconclusive in ...
^
Line 4, column 1201, Rule ID: SENTENCE_WHITESPACE
Message: Add a space between sentences
Suggestion: M
...ould probably be bustling even at 9:00P.M, so shutting down this store at 6:00 P....
^
Line 4, column 1242, Rule ID: SENTENCE_WHITESPACE
Message: Add a space between sentences
Suggestion: M
..., so shutting down this store at 6:00 P.M might actually reduce sales which could...
^
Line 4, column 1589, Rule ID: A_PLURAL[2]
Message: Don't use indefinite articles with plural words. Did you mean 'movie'?
Suggestion: movie
... the most famous movies in a particular movies based on cinemas records and various ot...
^^^^^^
Transition Words or Phrases used:
actually, first, firstly, hence, however, if, second, so, then, for example, in conclusion, in general, such as
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 20.0 19.6327345309 102% => OK
Auxiliary verbs: 15.0 12.9520958084 116% => OK
Conjunction : 16.0 11.1786427146 143% => OK
Relative clauses : 12.0 13.6137724551 88% => OK
Pronoun: 22.0 28.8173652695 76% => OK
Preposition: 70.0 55.5748502994 126% => OK
Nominalization: 4.0 16.3942115768 24% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 2470.0 2260.96107784 109% => OK
No of words: 476.0 441.139720559 108% => OK
Chars per words: 5.18907563025 5.12650576532 101% => OK
Fourth root words length: 4.67091256922 4.56307096286 102% => OK
Word Length SD: 2.89349403777 2.78398813304 104% => OK
Unique words: 252.0 204.123752495 123% => OK
Unique words percentage: 0.529411764706 0.468620217663 113% => OK
syllable_count: 771.3 705.55239521 109% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 6.0 4.96107784431 121% => OK
Article: 6.0 8.76447105788 68% => OK
Subordination: 1.0 2.70958083832 37% => OK
Conjunction: 2.0 1.67365269461 119% => OK
Preposition: 3.0 4.22255489022 71% => OK
Performance on sentences:
How many sentences: 18.0 19.7664670659 91% => OK
Sentence length: 26.0 22.8473053892 114% => OK
Sentence length SD: 55.5447767321 57.8364921388 96% => OK
Chars per sentence: 137.222222222 119.503703932 115% => OK
Words per sentence: 26.4444444444 23.324526521 113% => OK
Discourse Markers: 6.16666666667 5.70786347227 108% => OK
Paragraphs: 4.0 5.15768463074 78% => More paragraphs wanted.
Language errors: 7.0 5.25449101796 133% => OK
Sentences with positive sentiment : 11.0 8.20758483034 134% => OK
Sentences with negative sentiment : 0.0 6.88822355289 0% => More negative sentences wanted.
Sentences with neutral sentiment: 7.0 4.67664670659 150% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.134609434322 0.218282227539 62% => OK
Sentence topic coherence: 0.049463493737 0.0743258471296 67% => OK
Sentence topic coherence SD: 0.0845086891845 0.0701772020484 120% => OK
Paragraph topic coherence: 0.0911284478737 0.128457276422 71% => OK
Paragraph topic coherence SD: 0.0570585747071 0.0628817314937 91% => OK
Essay readability:
automated_readability_index: 16.2 14.3799401198 113% => OK
flesch_reading_ease: 45.09 48.3550499002 93% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 13.4 12.197005988 110% => OK
coleman_liau_index: 13.12 12.5979740519 104% => OK
dale_chall_readability_score: 9.4 8.32208582834 113% => OK
difficult_words: 135.0 98.500998004 137% => OK
linsear_write_formula: 14.0 12.3882235529 113% => OK
gunning_fog: 12.4 11.1389221557 111% => OK
text_standard: 14.0 11.9071856287 118% => OK
What are above readability scores?
---------------------
Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.