The following appeared in a memorandum from the owner of Movies Galore, a chain of video rental stores.Argument Topic :“In order to reverse the recent decline in our profits, we must reduce operating expenses at Movies Galore’s ten video rental stores

The owner of Movies Galore claims that in order to increase the proft, all Movies Galore stores must close by 6:00 P.M. and the stock size should be reduced by eliminating movies older than five years while keeping the prices the same. In order to evlauate the validity of this recommendation, more information is needed with respect to the peak selling hours, the selling price of other rental agencies and the movie genere and likes of the customers of various branches.

The owner of Moives Galore says that instead of increasing the prices, the shops of various Movies Galore branches should close three hours earlier than their usual time. This step is taken without providing any information about the peak times during which the customers visit the shops'. If most of them wish to watch movies at night and rent videos in the evening, then the loss might increase as sales will drop. Also, the price of video rentals could require updation as the shop allows customers to bargain. The price can be increased if it has remained the same for a long time. In making this decision, the prices of other video rental agencies can be taken into consideration. In order to strengthen the recommendation, more details regarding the sales during 6:00 P.M. to 9:00 P.M. and the peak selling time are also required.

Another unjust assumption is that the stock size should be reduced by eliminating all movies released more than five years ago. The decision of eliminating stock should be made after considering the interest of the customers. Moreover, it will differ from one shop to another. If the shop is in an upscale downtown, there will be more demand for the latest movies, while some other branches might have more demand for older movies. In order to bolster the recommendation, the owner must conduct a survey regarding the choice of movies preffered by customers of various shops to have an idea about which movies need to be eliminted from the stock.

All in all, as the recommendation is flawed due to multiple reasons, it fails to make a convincing case that the Movies Galore stores profit will increase.

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Average: 6.3 (3 votes)
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Grammar and spelling errors:
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...f the customers of various branches. The owner of Moives Galore says that ins...
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...peak selling time are also required. Another unjust assumption is that the st...
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...need to be eliminted from the stock. All in all, as the recommendation is fla...
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Transition Words or Phrases used:
also, if, moreover, regarding, so, then, while, with respect to

Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments

Performance on Part of Speech:
To be verbs : 13.0 19.6327345309 66% => OK
Auxiliary verbs: 16.0 12.9520958084 124% => OK
Conjunction : 5.0 11.1786427146 45% => More conjunction wanted.
Relative clauses : 6.0 13.6137724551 44% => More relative clauses wanted.
Pronoun: 12.0 28.8173652695 42% => OK
Preposition: 54.0 55.5748502994 97% => OK
Nominalization: 9.0 16.3942115768 55% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.

Performance on vocabulary words:
No of characters: 1762.0 2260.96107784 78% => OK
No of words: 362.0 441.139720559 82% => More content wanted.
Chars per words: 4.86740331492 5.12650576532 95% => OK
Fourth root words length: 4.36191444098 4.56307096286 96% => OK
Word Length SD: 2.49864894356 2.78398813304 90% => OK
Unique words: 175.0 204.123752495 86% => More unique words wanted.
Unique words percentage: 0.483425414365 0.468620217663 103% => OK
syllable_count: 541.8 705.55239521 77% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK

A sentence (or a clause, phrase) starts by:
Pronoun: 3.0 4.96107784431 60% => OK
Article: 9.0 8.76447105788 103% => OK
Subordination: 4.0 2.70958083832 148% => OK
Conjunction: 2.0 1.67365269461 119% => OK
Preposition: 5.0 4.22255489022 118% => OK

Performance on sentences:
How many sentences: 15.0 19.7664670659 76% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 24.0 22.8473053892 105% => OK
Sentence length SD: 54.3803886219 57.8364921388 94% => OK
Chars per sentence: 117.466666667 119.503703932 98% => OK
Words per sentence: 24.1333333333 23.324526521 103% => OK
Discourse Markers: 4.2 5.70786347227 74% => OK
Paragraphs: 4.0 5.15768463074 78% => More paragraphs wanted.
Language errors: 3.0 5.25449101796 57% => OK
Sentences with positive sentiment : 8.0 8.20758483034 97% => OK
Sentences with negative sentiment : 2.0 6.88822355289 29% => More negative sentences wanted.
Sentences with neutral sentiment: 5.0 4.67664670659 107% => OK
What are sentences with positive/Negative/neutral sentiment?

Coherence and Cohesion:
Essay topic to essay body coherence: 0.192513463479 0.218282227539 88% => OK
Sentence topic coherence: 0.0670542251822 0.0743258471296 90% => OK
Sentence topic coherence SD: 0.0575420638237 0.0701772020484 82% => OK
Paragraph topic coherence: 0.125534904681 0.128457276422 98% => OK
Paragraph topic coherence SD: 0.0487036279478 0.0628817314937 77% => OK

Essay readability:
automated_readability_index: 13.6 14.3799401198 95% => Automated_readability_index is low.
flesch_reading_ease: 55.58 48.3550499002 115% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 11.5 12.197005988 94% => OK
coleman_liau_index: 11.26 12.5979740519 89% => OK
dale_chall_readability_score: 8.27 8.32208582834 99% => OK
difficult_words: 79.0 98.500998004 80% => More difficult words wanted.
linsear_write_formula: 18.0 12.3882235529 145% => OK
gunning_fog: 11.6 11.1389221557 104% => OK
text_standard: 12.0 11.9071856287 101% => OK
What are above readability scores?

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Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.

Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 15 15
No. of Words: 365 350
No. of Characters: 1718 1500
No. of Different Words: 168 200
Fourth Root of Number of Words: 4.371 4.7
Average Word Length: 4.707 4.6
Word Length SD: 2.435 2.4
No. of Words greater than 5 chars: 115 100
No. of Words greater than 6 chars: 70 80
No. of Words greater than 7 chars: 46 40
No. of Words greater than 8 chars: 26 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 24.333 21.0
Sentence Length SD: 9.499 7.5
Use of Discourse Markers (%): 0.6 0.12
Sentence-Text Coherence: 0.346 0.35
Sentence-Para Coherence: 0.521 0.50
Sentence-Sentence Coherence: 0.08 0.07
Number of Paragraphs: 4 5