The following appeared in a memorandum from the vice-president of Gigantis, a development company that builds and leases retail store facilities.
“Nationwide over the past five years, sales have increased significantly at outlet stores that deal exclusively in reduced-price merchandise. Therefore, we should publicize the new mall that we are building at Pleasantville as a central location for outlet shopping and rent store space only to outlet companies. By taking advantage of the success of outlet stores, this plan should help ensure full occupancy of the mall and enable us to recover quickly the costs of building the mall.”
Discuss how well reasoned you find this argument. In your discussion be sure to analyze the line of reasoning and the use of evidence in the argument. For example, you may need to consider what questionable assumptions underlie the thinking and what alternative explanations or counterexamples might weaken the conclusion. You can also discuss what sort of evidence would strengthen or refute the argument, what changes in the argument would make it more logically sound, and what, if anything, would help you better evaluate its conclusion.
This excerpt from the memorandum, from the vice president of Gigantis, states that a plan to publicize a new mall and rent it out to outlet companies. The author supports this by stating that outlet store sales have significantly increased across the nation, thereby ensuring full occupancy of the mall and recovering the costs for the same. However, this assumption has a few serious flaws that the author fails to take into account.
The type of people and standard of living plays a vital role in any commercial sector. The author fails to address the type of crowd and in and around Pleasantville. There may be a possibility that the type of people coming to Pleasantville could be of the upper class and do not like to buy cut price merchandise. There could also be a scenario where even the cut price merchandise is expensive to the people coming to shop at the proposed outlet stores mall in Pleasantville, are lower on the economic scale. The results of the exclusion of these assumptions is that the outlet stores may initially rent out a spot in the mall, but due to lack of customers and sales, would eventually have to leave the mall, leading to a loss to Gigantis and failure to recover the costs.
The nationwide statistic mentioned by the author is a vague statement and may not even conform to the trends in Pleasantville. The data acquired by the cited statistic could be skewed and may be portraying a high rise in some areas in the nations whilst being low in the other, leading to a depiction of increasing sales. This marrs the author's assumption that the costs could be recovered as the author assumes that the retail stores would flourish due to the so called increasing sales, but in reality, the demand or trend of these outlet store merchandises could be significantly lower in Pleasantville. Also, the statistic mentions the last 5 years. This too is a vague statement as the trend could be increasing over the last four years and may have majorly dipped in the last year.
Hence the statement as it stands is flawed because the author has not taken into consideration the tangible concepts of standard of living, a study of the trend with reference to Pleasantville. The author would benefit more from a detailed analysis of the type of people and previous year sales in the particular region rather than a vague statistic of the last five years. It would help to make the plan of the mall a success and may even yield profits after recovering the costs incurred to build the mall.
| Post date | Users | Rates | Link to Content |
|---|---|---|---|
| 2023-08-16 | tanayjawle | 78 | view |
| 2021-09-30 | sanket_chaudhary | 60 | view |
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Comments
e-rater score report
Attribute Value Ideal
Final score: 4.5 out of 6
Category: Good Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 6 2
No. of Sentences: 16 15
No. of Words: 441 350
No. of Characters: 2038 1500
No. of Different Words: 194 200
Fourth Root of Number of Words: 4.583 4.7
Average Word Length: 4.621 4.6
Word Length SD: 2.63 2.4
No. of Words greater than 5 chars: 126 100
No. of Words greater than 6 chars: 87 80
No. of Words greater than 7 chars: 66 40
No. of Words greater than 8 chars: 47 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 27.562 21.0
Sentence Length SD: 10.724 7.5
Use of Discourse Markers (%): 0.688 0.12
Sentence-Text Coherence: 0.356 0.35
Sentence-Para Coherence: 0.489 0.50
Sentence-Sentence Coherence: 0.102 0.07
Number of Paragraphs: 3 5
Grammar and spelling errors:
Line 4, column 128, Rule ID: ENGLISH_WORD_REPEAT_BEGINNING_RULE
Message: Three successive sentences begin with the same word. Reword the sentence or use a thesaurus to find a synonym.
...conform to the trends in Pleasantville. The data acquired by the cited statistic co...
^^^
Line 4, column 338, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'authors'' or 'author's'?
Suggestion: authors'; author's
...ion of increasing sales. This marrs the authors assumption that the costs could be reco...
^^^^^^^
Line 4, column 461, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
... retail stores would flourish due to the so called increasing sales, but in reali...
^^
Line 4, column 530, Rule ID: THIS_NNS[2]
Message: Did you mean 'this outlet' or 'these outlets'?
Suggestion: this outlet; these outlets
... but in reality, the demand or trend of these outlet store merchandises could be significant...
^^^^^^^^^^^^
Line 6, column 1, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Hence,
...ve majorly dipped in the last year. Hence the statement as it stands is flawed be...
^^^^^
Transition Words or Phrases used:
also, but, hence, however, if, may, so, with reference to
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 15.0 19.6327345309 76% => OK
Auxiliary verbs: 16.0 12.9520958084 124% => OK
Conjunction : 16.0 11.1786427146 143% => OK
Relative clauses : 8.0 13.6137724551 59% => More relative clauses wanted.
Pronoun: 17.0 28.8173652695 59% => OK
Preposition: 68.0 55.5748502994 122% => OK
Nominalization: 8.0 16.3942115768 49% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 2076.0 2260.96107784 92% => OK
No of words: 441.0 441.139720559 100% => OK
Chars per words: 4.7074829932 5.12650576532 92% => OK
Fourth root words length: 4.58257569496 4.56307096286 100% => OK
Word Length SD: 2.70012522117 2.78398813304 97% => OK
Unique words: 203.0 204.123752495 99% => OK
Unique words percentage: 0.460317460317 0.468620217663 98% => OK
syllable_count: 646.2 705.55239521 92% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 5.0 4.96107784431 101% => OK
Article: 10.0 8.76447105788 114% => OK
Subordination: 0.0 2.70958083832 0% => More adverbial clause wanted.
Conjunction: 2.0 1.67365269461 119% => OK
Preposition: 1.0 4.22255489022 24% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 16.0 19.7664670659 81% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 27.0 22.8473053892 118% => OK
Sentence length SD: 62.8992249555 57.8364921388 109% => OK
Chars per sentence: 129.75 119.503703932 109% => OK
Words per sentence: 27.5625 23.324526521 118% => OK
Discourse Markers: 3.5625 5.70786347227 62% => OK
Paragraphs: 4.0 5.15768463074 78% => More paragraphs wanted.
Language errors: 5.0 5.25449101796 95% => OK
Sentences with positive sentiment : 4.0 8.20758483034 49% => More positive sentences wanted.
Sentences with negative sentiment : 9.0 6.88822355289 131% => OK
Sentences with neutral sentiment: 3.0 4.67664670659 64% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.184972914117 0.218282227539 85% => OK
Sentence topic coherence: 0.0573144090044 0.0743258471296 77% => OK
Sentence topic coherence SD: 0.0598446125035 0.0701772020484 85% => OK
Paragraph topic coherence: 0.113357757906 0.128457276422 88% => OK
Paragraph topic coherence SD: 0.0428499630459 0.0628817314937 68% => OK
Essay readability:
automated_readability_index: 14.5 14.3799401198 101% => OK
flesch_reading_ease: 52.53 48.3550499002 109% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 12.6 12.197005988 103% => OK
coleman_liau_index: 10.33 12.5979740519 82% => OK
dale_chall_readability_score: 8.38 8.32208582834 101% => OK
difficult_words: 95.0 98.500998004 96% => OK
linsear_write_formula: 11.0 12.3882235529 89% => OK
gunning_fog: 12.8 11.1389221557 115% => OK
text_standard: 13.0 11.9071856287 109% => OK
What are above readability scores?
---------------------
Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.