The following appeared in a memorandum written by the vice president of Health Naturally, a small but expanding chain of stores selling health food and other health-related products.
"Our previous experience has been that our stores are most profitable in areas where residents are highly concerned with leading healthy lives. We should therefore build one of our new stores in Plainsville, which clearly has many such residents. Plainsville merchants report that sales of running shoes and exercise equipment are at all-time highs. The local health club, which nearly closed five years ago due to lack of business, has more members than ever, and the weight-training and aerobics classes are always full. We can even anticipate a new generation of customers: Plainsville's schoolchildren are required to participate in a program called Fitness for Life, which emphasizes the benefits of regular exercise at an early age."
Write a response in which you examine the stated and/or unstated assumptions of the argument. Be sure to explain how the argument depends on these assumptions and what the implications are for the argument if the assumptions prove unwarranted.
The vice president of Health Naturally concludes in his memorandum that opening a health store in Plainsville would be a profitable venture. He states the increase in sales of sporting and exercise equipment, number health club memberships and the introduction of an exercise program for school kids lend support for his argument. However, the evidence provided is not cogent and depends on faulty assumptions.
Firstly, an increase in the sales of running shoes and exercise equipment does not necessarily imply that the residents would be interested in health food. As they adopt a fitter lifestyle they may prefer to supplant their diets with homemade and organic alternatives rather than consuming products available at a chain store. If this proves to be true, setting up a health food store would not assure profitability.
Additionally, the increase in membership of the local health club may actually serve as competition to the opening of a health store. We are not certain about the facilities offered by the club, but if they provide meal plans and healthy food options most members would choose to avail that facility over the offerings of a small food store chain.
The introduction of 'Fitness for Life' for school kids does not translate into having a new generation of customers. Since the children are being forced into the program there is a chance of them disliking it and not wanting to pursue anything related to exercise. Their financial power is also limited and there is no assurance that they will continue being residents of Plainsville into adulthood. Thus using them as an argument for profitability is fallacious.
In conclusion, the argument is false and is weakened by multiple unwarranted assumptions. Further evidence has to be provided in order to make an informed decision. A survey of the residents detailing their fitness needs will be helpful in this regard.
- In any profession — business, politics, education, government — those in power should step down after five years.Write a response in which you discuss the extent to which you agree or disagree with the claim. In developing and supporting your position 50
- The following appeared in a memorandum written by the vice president of Health Naturally, a small but expanding chain of stores selling health food and other health-related products."Our previous experience has been that our stores are most profitable in 83
Comments
Essay evaluation report
Attribute Value Ideal
Final score: 4.5 out of 6
Category: Good Excellent
No. of Grammatical Errors: o 2
No. of Spelling Errors: o 2
No. of Sentences: 15 15
No. of Words: 309 350
No. of Characters: 1560 1500
No. of Different Words: 172 200
Fourth Root of Number of Words: 4.193 4.7
Average Word Length: 5.049 4.6
Word Length SD: 2.786 2.4
No. of Words greater than 5 chars: 118 100
No. of Words greater than 6 chars: 93 80
No. of Words greater than 7 chars: 68 40
No. of Words greater than 8 chars: 41 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 20.6 21.0
Sentence Length SD: 7.49 7.5
Use of Discourse Markers (%): 0.6 0.12
Sentence-Text Coherence: 0.308 0.35
Sentence-Para Coherence: 0.583 0.50
Sentence-Sentence Coherence: 0.093 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 2, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...ent and depends on faulty assumptions. Firstly, an increase in the sales of run...
^^^^
Line 3, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
... store would not assure profitability. Additionally, the increase in membership...
^^^^
Line 4, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...offerings of a small food store chain. The introduction of Fitness for Life for...
^^^^
Line 5, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...ument for profitability is fallacious. In conclusion, the argument is false and...
^^^^
Line 5, column 94, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Further,
...ed by multiple unwarranted assumptions. Further evidence has to be provided in order to...
^^^^^^^
Transition Words or Phrases used:
actually, also, but, first, firstly, however, if, may, so, thus, as to, in conclusion
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 16.0 19.6327345309 81% => OK
Auxiliary verbs: 8.0 12.9520958084 62% => OK
Conjunction : 10.0 11.1786427146 89% => OK
Relative clauses : 4.0 13.6137724551 29% => More relative clauses wanted.
Pronoun: 20.0 28.8173652695 69% => OK
Preposition: 41.0 55.5748502994 74% => OK
Nominalization: 12.0 16.3942115768 73% => OK
Performance on vocabulary words:
No of characters: 1590.0 2260.96107784 70% => OK
No of words: 309.0 441.139720559 70% => More content wanted.
Chars per words: 5.14563106796 5.12650576532 100% => OK
Fourth root words length: 4.1926597562 4.56307096286 92% => OK
Word Length SD: 2.86738696788 2.78398813304 103% => OK
Unique words: 172.0 204.123752495 84% => More unique words wanted.
Unique words percentage: 0.556634304207 0.468620217663 119% => OK
syllable_count: 499.5 705.55239521 71% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 3.0 4.96107784431 60% => OK
Article: 7.0 8.76447105788 80% => OK
Subordination: 3.0 2.70958083832 111% => OK
Conjunction: 1.0 1.67365269461 60% => OK
Preposition: 2.0 4.22255489022 47% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 15.0 19.7664670659 76% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 20.0 22.8473053892 88% => OK
Sentence length SD: 43.4641103543 57.8364921388 75% => OK
Chars per sentence: 106.0 119.503703932 89% => OK
Words per sentence: 20.6 23.324526521 88% => OK
Discourse Markers: 5.66666666667 5.70786347227 99% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 5.0 5.25449101796 95% => OK
Sentences with positive sentiment : 8.0 8.20758483034 97% => OK
Sentences with negative sentiment : 6.0 6.88822355289 87% => OK
Sentences with neutral sentiment: 1.0 4.67664670659 21% => More facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.200027913276 0.218282227539 92% => OK
Sentence topic coherence: 0.0655886909063 0.0743258471296 88% => OK
Sentence topic coherence SD: 0.0861696053045 0.0701772020484 123% => OK
Paragraph topic coherence: 0.112759072787 0.128457276422 88% => OK
Paragraph topic coherence SD: 0.0897450738404 0.0628817314937 143% => OK
Essay readability:
automated_readability_index: 13.1 14.3799401198 91% => Automated_readability_index is low.
flesch_reading_ease: 51.18 48.3550499002 106% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 11.1 12.197005988 91% => OK
coleman_liau_index: 12.59 12.5979740519 100% => OK
dale_chall_readability_score: 9.07 8.32208582834 109% => OK
difficult_words: 87.0 98.500998004 88% => OK
linsear_write_formula: 11.5 12.3882235529 93% => OK
gunning_fog: 10.0 11.1389221557 90% => OK
text_standard: 10.0 11.9071856287 84% => OK
What are above readability scores?
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Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.