The following memorandum is from the business manager of Happy Pancake House restaurants.
"Recently, butter has been replaced by margarine in Happy Pancake House restaurants throughout the southwestern United States. This change, however, has had little impact on our customers. In fact, only about 2 percent of customers have complained, indicating that an average of 98 people out of 100 are happy with the change. Furthermore, many servers have reported that a number of customers who ask for butter do not complain when they are given margarine instead. Clearly, either these customers do not distinguish butter from margarine or they use the term 'butter' to refer to either butter or margarine."
The memo from the business manager of Happy Pancake House restaurants states the effects of replacement of butter by margarine in some of their restaurants. The manager mentions that there are no significant negative effects of the change other than a few complaints, concluding that either the customers cannot differentiate between the two or they refer to both the products as butter. Even though the argument might seem plausible, a deeper analysis is required to accede to it.
Firstly, the reason of replacement has not been mentioned anywhere by the business manager. Possible sensible reasons might be the low availability of butter in the market, higher costs. The facts regarding why the replacement was done in the first place is the backbone of the argument, which is missing. The author needs to incorporate the required reasons in the argument for the readers to have a clear view of the situation.
Secondly, the manager has concluded that not many people are affected by the replacement because only 2 percent of the customers have complained about it. This is very subjective as not all customers who have a problem will go to the management and complain. The effect can only be found out by the decreasing customer count. These customers might give negative feedback to their friends and family, thus abating the customer base. The restaurants should incorporate some feedback system to get better insights from the customers.
Lastly, the author has mentioned that the reasons why people aren’t affected by the change is either because they call both butter and margarine as ‘butter’ or they don’t understand the difference. There is a variation in both the cases and they shouldn’t be generalised into one conclusion. If both the products are considered as ‘butter’ by the customers, it’s not a problem. But if the customers are unaware of the replacement, it might be a point of concern. Even though they look similar, the contents of both the products might be different. There might be a possibility of some customer having an allergy issue with margarine as is unaware of the replacement by the restaurant. This would not only end up in deteriorated health of the customer but also portray a negative image of the restaurant in the public.
Thus, if the manager is able to provide answers and supporting facts for the above concerns will the readers be able to affirm with the conclusion of the manager.
| Post date | Users | Rates | Link to Content |
|---|---|---|---|
| 2020-08-28 | zachary_dong | 68 | view |
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Comments
Essay evaluation report
Attribute Value Ideal
Final score: 4.5 out of 6
Category: Good Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 20 15
No. of Words: 408 350
No. of Characters: 1980 1500
No. of Different Words: 188 200
Fourth Root of Number of Words: 4.494 4.7
Average Word Length: 4.853 4.6
Word Length SD: 2.724 2.4
No. of Words greater than 5 chars: 147 100
No. of Words greater than 6 chars: 114 80
No. of Words greater than 7 chars: 81 40
No. of Words greater than 8 chars: 49 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 20.4 21.0
Sentence Length SD: 6.793 7.5
Use of Discourse Markers (%): 0.5 0.12
Sentence-Text Coherence: 0.311 0.35
Sentence-Para Coherence: 0.523 0.50
Sentence-Sentence Coherence: 0.065 0.07
Number of Paragraphs: 5 5
Transition Words or Phrases used:
also, but, first, firstly, if, lastly, look, regarding, second, secondly, so, thus, in the first place
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 21.0 19.6327345309 107% => OK
Auxiliary verbs: 12.0 12.9520958084 93% => OK
Conjunction : 9.0 11.1786427146 81% => OK
Relative clauses : 6.0 13.6137724551 44% => More relative clauses wanted.
Pronoun: 17.0 28.8173652695 59% => OK
Preposition: 53.0 55.5748502994 95% => OK
Nominalization: 13.0 16.3942115768 79% => OK
Performance on vocabulary words:
No of characters: 2086.0 2260.96107784 92% => OK
No of words: 405.0 441.139720559 92% => More content wanted.
Chars per words: 5.15061728395 5.12650576532 100% => OK
Fourth root words length: 4.48604634366 4.56307096286 98% => OK
Word Length SD: 3.00005994961 2.78398813304 108% => OK
Unique words: 195.0 204.123752495 96% => OK
Unique words percentage: 0.481481481481 0.468620217663 103% => OK
syllable_count: 654.3 705.55239521 93% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 4.0 4.96107784431 81% => OK
Article: 11.0 8.76447105788 126% => OK
Subordination: 4.0 2.70958083832 148% => OK
Conjunction: 2.0 1.67365269461 119% => OK
Preposition: 1.0 4.22255489022 24% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 20.0 19.7664670659 101% => OK
Sentence length: 20.0 22.8473053892 88% => OK
Sentence length SD: 42.2357668333 57.8364921388 73% => OK
Chars per sentence: 104.3 119.503703932 87% => OK
Words per sentence: 20.25 23.324526521 87% => OK
Discourse Markers: 5.1 5.70786347227 89% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 0.0 5.25449101796 0% => OK
Sentences with positive sentiment : 5.0 8.20758483034 61% => OK
Sentences with negative sentiment : 11.0 6.88822355289 160% => OK
Sentences with neutral sentiment: 4.0 4.67664670659 86% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.140556370039 0.218282227539 64% => OK
Sentence topic coherence: 0.0470223376557 0.0743258471296 63% => OK
Sentence topic coherence SD: 0.0950242453754 0.0701772020484 135% => OK
Paragraph topic coherence: 0.0838023969374 0.128457276422 65% => OK
Paragraph topic coherence SD: 0.0791355437431 0.0628817314937 126% => OK
Essay readability:
automated_readability_index: 13.0 14.3799401198 90% => Automated_readability_index is low.
flesch_reading_ease: 51.18 48.3550499002 106% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 11.1 12.197005988 91% => OK
coleman_liau_index: 12.59 12.5979740519 100% => OK
dale_chall_readability_score: 8.25 8.32208582834 99% => OK
difficult_words: 93.0 98.500998004 94% => OK
linsear_write_formula: 11.0 12.3882235529 89% => OK
gunning_fog: 10.0 11.1389221557 90% => OK
text_standard: 13.0 11.9071856287 109% => OK
What are above readability scores?
---------------------
Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.