The following is a memorandum from the Business manager of a television station
“Over the past year, our late night news program has devoted increased time to national news and less time to weather and local news. During this time period, most of the complaints received from viewers were concerned with our station’s coverage of weather and local news. In addition, local businesses that use to advertise during our late night news program have just cancelled their contracts with us. Therefore, in order to attract more viewers to the program and to avoid losing any further advertising revenues , we should restore the time devoted to weather and local news to its former level”.
Write a response in which you discuss what specific evidence is needed to evaluate the argument and explain how the evidences would weaken or strengthen the argument.
In the given memorandum, the manager of the TV station concludes that the number of hours of local and weather news broadcast should be increased in order to gain more viewership. This conclusion has been drawn from the fact that they have devoted the late night news programs to national news and also the advertisers have cancelled their advertising contracts with the TV station. It might seem logical at first glance to agree with the author, however in order to fully evaluate the conclusion we need to consider additional evidences. The manager seems to have made hasty conclusions.
First piece of evidence we would need in order to consider the manager’s conclusion is the type of complaints received from the viewers. The author says that most of the complaints from the viewers were regarding the weather and local news. However we do not know what frets the viewers had. The viewers might have complained about the content of the local and weather news or coverage of limited area of local and weather news.It is also possible that the complaints are not regarding the late night news programs that have started covering more national news. It is likely that the viewers have complaints regarding the local and weather news in general. Thus, the conclusion drawn by the author is based on fallacious assumptions.
Furthermore, the author states that local advertisers have cancelled all the contracts with the TV station. However, the author does not site any reasons for their cancelation. It is likely that the advertisers were in financial crisis and could not afford for their advertisements. It is also possible that the relations between the TV station and the advertisers might have worsened over the past year. We just do not know. The advertisers might not be happy with the advertising services of the TV station and might have withdrawn their complete support for the TV station. There might also be other popular stations in the town that would provide better advertising services. The author fails to provide clear piece of evidences for the cancellation of the contracts amidst the advertisers and TV station. Thus, this unwarranted assumption weakens the argument.
Also, the author claims to restore the time devoted to weather and local news to its previous level. Here, the author has not mentioned whether the broadcast of the local and weather news was for 2hrs or 1hr earlier? And to what level was the time for the same was reduced to. Was the decreased time too less in true sense ? These evidences are not sited by the
author.
Clearly, the author’s conclusion to increase the time for the local and weather news is not well thought and is based on baseless assumptions. If the above considered evidences are taken into account then the argument is weakened.
Grammar and spelling errors:
Line 3, column 247, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: However,
...e regarding the weather and local news. However we do not know what frets the viewers h...
^^^^^^^
Line 3, column 434, Rule ID: SENTENCE_WHITESPACE
Message: Add a space between sentences
Suggestion: It
... limited area of local and weather news.It is also possible that the complaints ar...
^^
Line 7, column 39, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
... Also, the author claims to restore the time devoted to weather and local news t...
^^
Line 7, column 363, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...e ? These evidences are not sited by the author. Clearly, the author's co...
^^^
Line 10, column 149, Rule ID: SENTENCE_FRAGMENT[1]
Message: “If” at the beginning of a sentence requires a 2nd clause. Maybe a comma, question or exclamation mark is missing, or the sentence is incomplete and should be joined with the following sentence.
...t and is based on baseless assumptions. If the above considered evidences are take...
^^
Transition Words or Phrases used:
also, first, furthermore, however, if, regarding, so, then, thus, well, as for, in general
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 22.0 19.6327345309 112% => OK
Auxiliary verbs: 12.0 12.9520958084 93% => OK
Conjunction : 17.0 11.1786427146 152% => OK
Relative clauses : 10.0 13.6137724551 73% => OK
Pronoun: 28.0 28.8173652695 97% => OK
Preposition: 56.0 55.5748502994 101% => OK
Nominalization: 13.0 16.3942115768 79% => OK
Performance on vocabulary words:
No of characters: 2351.0 2260.96107784 104% => OK
No of words: 468.0 441.139720559 106% => OK
Chars per words: 5.0235042735 5.12650576532 98% => OK
Fourth root words length: 4.65116196802 4.56307096286 102% => OK
Word Length SD: 2.66285436476 2.78398813304 96% => OK
Unique words: 197.0 204.123752495 97% => OK
Unique words percentage: 0.42094017094 0.468620217663 90% => More unique words wanted or less content wanted.
syllable_count: 703.8 705.55239521 100% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 9.0 4.96107784431 181% => OK
Interrogative: 0.0 0.471057884232 0% => OK
Article: 12.0 8.76447105788 137% => OK
Subordination: 1.0 2.70958083832 37% => OK
Conjunction: 1.0 1.67365269461 60% => OK
Preposition: 1.0 4.22255489022 24% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 26.0 19.7664670659 132% => OK
Sentence length: 18.0 22.8473053892 79% => OK
Sentence length SD: 54.6837194382 57.8364921388 95% => OK
Chars per sentence: 90.4230769231 119.503703932 76% => OK
Words per sentence: 18.0 23.324526521 77% => OK
Discourse Markers: 3.46153846154 5.70786347227 61% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 5.0 5.25449101796 95% => OK
Sentences with positive sentiment : 7.0 8.20758483034 85% => OK
Sentences with negative sentiment : 11.0 6.88822355289 160% => OK
Sentences with neutral sentiment: 8.0 4.67664670659 171% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.310040712259 0.218282227539 142% => OK
Sentence topic coherence: 0.0851195893143 0.0743258471296 115% => OK
Sentence topic coherence SD: 0.0938018274596 0.0701772020484 134% => OK
Paragraph topic coherence: 0.192718716581 0.128457276422 150% => OK
Paragraph topic coherence SD: 0.0729502556634 0.0628817314937 116% => OK
Essay readability:
automated_readability_index: 11.2 14.3799401198 78% => Automated_readability_index is low.
flesch_reading_ease: 61.67 48.3550499002 128% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 9.1 12.197005988 75% => OK
coleman_liau_index: 11.54 12.5979740519 92% => OK
dale_chall_readability_score: 7.4 8.32208582834 89% => OK
difficult_words: 85.0 98.500998004 86% => OK
linsear_write_formula: 14.0 12.3882235529 113% => OK
gunning_fog: 9.2 11.1389221557 83% => OK
text_standard: 12.0 11.9071856287 101% => OK
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Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6 -- The score is based on the average performance of 20,000 argument essays. This e-grader is not smart enough to check on arguments.
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.