The following is a memorandum from the business manager of a television station.
“Over the past year, our late-night news program has devoted increased time to national news and less time to weather and local news. During this time period, most of the complaints received from viewers were concerned with our station’s coverage of weather and local news. In addition, local businesses that used to advertise during our late-night news program have just canceled their advertising contracts with us. Therefore, in order to attract more viewers to the program and to avoid losing any further advertising revenues, we should restore the time devoted to weather and local news to its former level.”
Write a response in which you discuss what specific evidence would be needed in order to evaluate the argument and explain how the evidence would weaken or strengthen the argument.
The argument given is about a television station's current situation for the late-night news programs and future directions to sustain a good position. The argument suggests that the decrease in time allocated to local and weather news has lead to increased complaints from the viewer and lower advertisement revenue which affects the station's overall revenues. The suggestion given in the argument is that the time allocated to local and weather news should be increased in order to attract larger audience and increase revenues. this argument provides reasons to perform the action mentioned earlier but does not provide evidence to support the basis of these reasons. Here, the evidence needed related to the complaints, costs, popularity and preference is discussed.
The primary evidence needed is that the weather and local news is truely preferred by the audience when compared to the national news. The late-night news program has not been doing great but the audience's preference about the type of news they prefer has not been mentioned. A survey that shows the evidence that the people have stopped watching the late-night news program from this television station is because it has less local and weather news. Also the survey would provide more concrete evidence about the viewers' preference on the type of news, national or local, they prefer. evidence that show that the late-night new program is affected by the viewers' preference would strengthen the argument and its conclusion.
The second evidence needed is about the purpose of the complaints received from the viewers. The argument makes an arbituary connection between the complaints of the viewers about local and weather news and the quantity of the news presented. More evidence is needed to understand if the complaints are actually regarding the amount of local and weather data presented and not about the quality or style of the news that is being presented. if the evidence shows that the complaints are regarding the quality or style of the news presented than the argument is weakened and the conclusion to allocate more time to local and weather news will not stand strong.
The final evidence needed is about the amount of revenue decrease. The analysis about the amount of revenue decrease because of the low levels of local news and advertisement and how it affects the station, is important to take a decision for its improvement. if the revenues have been affected largely then the argument strengthens and conclusion will be good to apply. overall, much more basic as well as higher level evidence needs to be provided for the argument to stand strong and for the conclusion to be correct to implement.
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Comments
Essay evaluation report
Attribute Value Ideal
Final score: 3.0 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 13 15
No. of Words: 440 350
No. of Characters: 2227 1500
No. of Different Words: 163 200
Fourth Root of Number of Words: 4.58 4.7
Average Word Length: 5.061 4.6
Word Length SD: 2.582 2.4
No. of Words greater than 5 chars: 167 100
No. of Words greater than 6 chars: 143 80
No. of Words greater than 7 chars: 99 40
No. of Words greater than 8 chars: 51 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 33.846 21.0
Sentence Length SD: 20.862 7.5
Use of Discourse Markers (%): 0.462 0.12
Sentence-Text Coherence: 0.455 0.35
Sentence-Para Coherence: 0.642 0.50
Sentence-Sentence Coherence: 0.213 0.07
Number of Paragraphs: 4 5
Grammar and spelling errors:
Line 1, column 362, Rule ID: ENGLISH_WORD_REPEAT_BEGINNING_RULE
Message: Three successive sentences begin with the same word. Reword the sentence or use a thesaurus to find a synonym.
... affects the stations overall revenues. The suggestion given in the argument is tha...
^^^
Line 1, column 531, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: This
... larger audience and increase revenues. this argument provides reasons to perform th...
^^^^
Line 1, column 697, Rule ID: NEEDS_FIXED[1]
Message: "needed related" is only accepted in certain dialects. For something more widely acceptable, try 'relating' or 'to be related'.
Suggestion: relating; to be related
...hese reasons. Here, the evidence needed related to the complaints, costs, popularity an...
^^^^^^^
Line 7, column 197, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'audiences'' or 'audience's'?
Suggestion: audiences'; audience's
...rogram has not been doing great but the audiences preference about the type of news they ...
^^^^^^^^^
Line 7, column 452, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Also,
...use it has less local and weather news. Also the survey would provide more concrete ...
^^^^
Line 7, column 515, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'viewers'' or 'viewer's'?
Suggestion: viewers'; viewer's
...rovide more concrete evidence about the viewers preference on the type of news, nationa...
^^^^^^^
Line 7, column 587, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Evidence
...f news, national or local, they prefer. evidence that show that the late-night new progr...
^^^^^^^^
Line 7, column 657, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'viewers'' or 'viewer's'?
Suggestion: viewers'; viewer's
...te-night new program is affected by the viewers preference would strengthen the argumen...
^^^^^^^
Line 13, column 442, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: If
...le of the news that is being presented. if the evidence shows that the complaints ...
^^
Line 19, column 261, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: If
...to take a decision for its improvement. if the revenues have been affected largely...
^^
Line 19, column 372, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Overall
...s and conclusion will be good to apply. overall, much more basic as well as higher leve...
^^^^^^^
Transition Words or Phrases used:
actually, also, but, if, regarding, second, so, then, well, as well as
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 23.0 19.6327345309 117% => OK
Auxiliary verbs: 5.0 12.9520958084 39% => OK
Conjunction : 24.0 11.1786427146 215% => Less conjunction wanted
Relative clauses : 11.0 13.6137724551 81% => OK
Pronoun: 18.0 28.8173652695 62% => OK
Preposition: 51.0 55.5748502994 92% => OK
Nominalization: 36.0 16.3942115768 220% => Less nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 2276.0 2260.96107784 101% => OK
No of words: 440.0 441.139720559 100% => OK
Chars per words: 5.17272727273 5.12650576532 101% => OK
Fourth root words length: 4.57997565096 4.56307096286 100% => OK
Word Length SD: 2.62831746293 2.78398813304 94% => OK
Unique words: 175.0 204.123752495 86% => More unique words wanted.
Unique words percentage: 0.397727272727 0.468620217663 85% => More unique words wanted or less content wanted.
syllable_count: 703.8 705.55239521 100% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 2.0 4.96107784431 40% => OK
Article: 11.0 8.76447105788 126% => OK
Subordination: 2.0 2.70958083832 74% => OK
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 0.0 4.22255489022 0% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 18.0 19.7664670659 91% => OK
Sentence length: 24.0 22.8473053892 105% => OK
Sentence length SD: 39.8429401092 57.8364921388 69% => OK
Chars per sentence: 126.444444444 119.503703932 106% => OK
Words per sentence: 24.4444444444 23.324526521 105% => OK
Discourse Markers: 3.88888888889 5.70786347227 68% => OK
Paragraphs: 4.0 5.15768463074 78% => More paragraphs wanted.
Language errors: 11.0 5.25449101796 209% => Less language errors wanted.
Sentences with positive sentiment : 7.0 8.20758483034 85% => OK
Sentences with negative sentiment : 8.0 6.88822355289 116% => OK
Sentences with neutral sentiment: 3.0 4.67664670659 64% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.307034869233 0.218282227539 141% => OK
Sentence topic coherence: 0.120801592272 0.0743258471296 163% => OK
Sentence topic coherence SD: 0.101957795447 0.0701772020484 145% => OK
Paragraph topic coherence: 0.201791183544 0.128457276422 157% => OK
Paragraph topic coherence SD: 0.097036604607 0.0628817314937 154% => OK
Essay readability:
automated_readability_index: 15.1 14.3799401198 105% => OK
flesch_reading_ease: 47.12 48.3550499002 97% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 12.7 12.197005988 104% => OK
coleman_liau_index: 13.0 12.5979740519 103% => OK
dale_chall_readability_score: 8.34 8.32208582834 100% => OK
difficult_words: 98.0 98.500998004 99% => OK
linsear_write_formula: 13.5 12.3882235529 109% => OK
gunning_fog: 11.6 11.1389221557 104% => OK
text_standard: 13.0 11.9071856287 109% => OK
What are above readability scores?
---------------------
Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.