The following is a memorandum from the business manager of a television station.
“Over the past year, our late-night news program has devoted increased time to national news and less time to weather and local news. During this time period, most of the complaints received from viewers were concerned with our station’s coverage of weather and local news. In addition, local businesses that used to advertise during our late-night news program have just canceled their advertising contracts with us. Therefore, in order to attract more viewers to the program and to avoid losing any further advertising revenues, we should restore the time devoted to weather and local news to its former level.”
The argument is the problem with the time devoted to local and national news. Due to the increased time to national news, less time has been devoted to the local news. This has led to complaints about the station's coverage of weather and local news. Also, the amount of orders for local advertising has decreased. So, the manager believes that the time devoted to weather and local news should be restored to its former level. At first glance, the argument seems rational but with an accurate look, we can see that it has some weaknesses.
Firstly, there is no evidence about the number of complaints about the increased time for national news. The manager has failed to provide accurate statistical figures about the number of viewers who have had complaints about this subject. The negligible number of viewers may have had complaints about the time devoted to national news. In this case, the reduction of time devoted to national news is not rational. It is possible that the national news was more important than local news, or the number of the national news was more than the local ones. To strengthen this argument, the manager must provide a percentage of complainers. If the amount of percentage of complainers is high, they can plan for more time for local news alongside the national news in order not to lose their viewers who are a fan of national news.
Secondly, about the local advertisement, how the manager knows that because of the increased time devoted to national news, it has decreased. There is no evidence about this subject. They have to check other reasons for the reduction of local businesses advertising, including the quality of advertising, the price and the content of the advertisement. Is the price of local advertisement rational? Has the quality of their advertisement been good? Has the content of the advertisement been relevant to the business? They have to consider whether the time that the ad has been shown was good or not. All of the factors mentioned are very important in the reasons for the reduction of local ads. To strengthen this argument these factors should be checked. They should know whether or not there is any relationship between the reduction of local businesses advertising and the time devoted to national news.
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Comments
Essay evaluation report
Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 23 15
No. of Words: 385 350
No. of Characters: 1852 1500
No. of Different Words: 138 200
Fourth Root of Number of Words: 4.43 4.7
Average Word Length: 4.81 4.6
Word Length SD: 2.614 2.4
No. of Words greater than 5 chars: 119 100
No. of Words greater than 6 chars: 106 80
No. of Words greater than 7 chars: 70 40
No. of Words greater than 8 chars: 40 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 16.739 21.0
Sentence Length SD: 6.955 7.5
Use of Discourse Markers (%): 0.304 0.12
Sentence-Text Coherence: 0.372 0.35
Sentence-Para Coherence: 0.48 0.50
Sentence-Sentence Coherence: 0.164 0.07
Number of Paragraphs: 3 5
Grammar and spelling errors:
Line 1, column 206, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'stations'' or 'station's'?
Suggestion: stations'; station's
...s. This has led to complaints about the stations coverage of weather and local news. Als...
^^^^^^^^
Line 5, column 601, Rule ID: ALL_OF_THE[1]
Message: Simply use 'all the'.
Suggestion: All the
... the ad has been shown was good or not. All of the factors mentioned are very important in...
^^^^^^^^^^
Line 5, column 774, Rule ID: WHETHER[7]
Message: Perhaps you can shorten this phrase to just 'whether'. It is correct though if you mean 'regardless of whether'.
Suggestion: whether
...ors should be checked. They should know whether or not there is any relationship between the r...
^^^^^^^^^^^^^^
Transition Words or Phrases used:
also, but, first, firstly, if, look, may, second, secondly, so, then
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 19.0 19.6327345309 97% => OK
Auxiliary verbs: 7.0 12.9520958084 54% => OK
Conjunction : 9.0 11.1786427146 81% => OK
Relative clauses : 7.0 13.6137724551 51% => More relative clauses wanted.
Pronoun: 23.0 28.8173652695 80% => OK
Preposition: 55.0 55.5748502994 99% => OK
Nominalization: 15.0 16.3942115768 91% => OK
Performance on vocabulary words:
No of characters: 1898.0 2260.96107784 84% => OK
No of words: 385.0 441.139720559 87% => More content wanted.
Chars per words: 4.92987012987 5.12650576532 96% => OK
Fourth root words length: 4.4296068528 4.56307096286 97% => OK
Word Length SD: 2.68165182969 2.78398813304 96% => OK
Unique words: 140.0 204.123752495 69% => More unique words wanted.
Unique words percentage: 0.363636363636 0.468620217663 78% => More unique words wanted or less content wanted.
syllable_count: 598.5 705.55239521 85% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 8.0 4.96107784431 161% => OK
Article: 9.0 8.76447105788 103% => OK
Subordination: 1.0 2.70958083832 37% => OK
Conjunction: 1.0 1.67365269461 60% => OK
Preposition: 5.0 4.22255489022 118% => OK
Performance on sentences:
How many sentences: 23.0 19.7664670659 116% => OK
Sentence length: 16.0 22.8473053892 70% => The Avg. Sentence Length is relatively short.
Sentence length SD: 39.0966520838 57.8364921388 68% => OK
Chars per sentence: 82.5217391304 119.503703932 69% => OK
Words per sentence: 16.7391304348 23.324526521 72% => OK
Discourse Markers: 2.95652173913 5.70786347227 52% => More transition words/phrases wanted.
Paragraphs: 3.0 5.15768463074 58% => More paragraphs wanted.
Language errors: 3.0 5.25449101796 57% => OK
Sentences with positive sentiment : 11.0 8.20758483034 134% => OK
Sentences with negative sentiment : 8.0 6.88822355289 116% => OK
Sentences with neutral sentiment: 4.0 4.67664670659 86% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.417514473587 0.218282227539 191% => OK
Sentence topic coherence: 0.152843601221 0.0743258471296 206% => Sentence topic similarity is high.
Sentence topic coherence SD: 0.138519858357 0.0701772020484 197% => OK
Paragraph topic coherence: 0.330869324547 0.128457276422 258% => Maybe some contents are duplicated.
Paragraph topic coherence SD: 0.0869871726622 0.0628817314937 138% => OK
Essay readability:
automated_readability_index: 10.2 14.3799401198 71% => Automated_readability_index is low.
flesch_reading_ease: 55.24 48.3550499002 114% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 9.5 12.197005988 78% => OK
coleman_liau_index: 11.02 12.5979740519 87% => OK
dale_chall_readability_score: 6.77 8.32208582834 81% => OK
difficult_words: 57.0 98.500998004 58% => More difficult words wanted.
linsear_write_formula: 6.0 12.3882235529 48% => Linsear_write_formula is low.
gunning_fog: 8.4 11.1389221557 75% => OK
text_standard: 10.0 11.9071856287 84% => OK
What are above readability scores?
---------------------
Minimum four paragraphs wanted.
Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.