The following is a memorandum from the business manager of a television station.
“Over the past year, our late-night news program has devoted increased time to national news and less time to weather and local news. During this time period, most of the complaints received from viewers were concerned with our station’s coverage of weather and local news. In addition, local businesses that used to advertise during our late-night news program have just canceled their advertising contracts with us. Therefore, in order to attract more viewers to the program and to avoid losing any further advertising revenues, we should restore the time devoted to weather and local news to its former level.”
Write a response in which you discuss what specific evidence is needed to evaluate the argument and explain how the evidence would weaken or strengthen the argument.
The argument that due to the increased devoted time to national news and less time to weather and local news, has caused a lose in advertisement by and discomfort among people seems plausibe at first glance. However, on analysing the author's argument more critically results in a various flaws and assumptions, due to which his argument seems tenuous.
The primary issue lie in his premises that the author makes. The author claims that in the late-night news program they have increased the devoted time to national news and less time to weather and local news, but he fails to give the exact number by which they have incresed the devoted time to national news. It can be possible that the increased time is so nugatory that it is not worth considering. The author's argument scope is not clear here, his argument can be made robust if he mention the exact number by which they have increased the devoted time to national news.
Alao, the author fails to give link between the cancellation of advertisement by local people and the less time devoted to the weather and local news in the late-night news program. The reason for cancellation is not clear, it can be possible that the local business is getting affected by economy change and due to which they decided to cancel their advertisement. The author's argument would have been strengthen, if the author would have given more substantial evidentiary support.
In sum, the author cannot simply aver that the cancellation in their advertisement is due to the less time devoted to the weather and local news in the late-night news program. There might be myriad of factor which might be affecting the cancellation. In order to strengthen his argumenth author have to largely reconstruct the argument, fix the flaws in the premises and clearly remove the assumptions.
- The following is taken from a memo from the advertising director of the Super Screen Movie Production Company.“According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than in a 50
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Grammar and spelling errors:
Line 1, column 122, Rule ID: A_INFINITVE[1]
Message: Probably a wrong construction: a/the + infinitive
...e to weather and local news, has caused a lose in advertisement by and discomfort amon...
^^^^^^
Line 1, column 235, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'authors'' or 'author's'?
Suggestion: authors'; author's
...first glance. However, on analysing the authors argument more critically results in a v...
^^^^^^^
Line 3, column 408, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'authors'' or 'author's'?
Suggestion: authors'; author's
...y that it is not worth considering. The authors argument scope is not clear here, his a...
^^^^^^^
Line 3, column 488, Rule ID: HE_VERB_AGR[1]
Message: The pronoun 'he' must be used with a third-person verb: 'mentions'.
Suggestion: mentions
..., his argument can be made robust if he mention the exact number by which they have inc...
^^^^^^^
Line 5, column 371, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'authors'' or 'author's'?
Suggestion: authors'; author's
...ided to cancel their advertisement. The authors argument would have been strengthen, if...
^^^^^^^
Line 5, column 404, Rule ID: BEEN_PART_AGREEMENT[1]
Message: Consider using a past participle here: 'strengthened'.
Suggestion: strengthened
...t. The authors argument would have been strengthen, if the author would have given more su...
^^^^^^^^^^
Line 5, column 430, Rule ID: IF_WOULD_HAVE_VBN[1]
Message: Did you mean 'had given'?
Suggestion: had given
...uld have been strengthen, if the author would have given more substantial evidentiary support. ...
^^^^^^^^^^^^^^^^
Transition Words or Phrases used:
but, first, however, if, so, then
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 12.0 19.6327345309 61% => OK
Auxiliary verbs: 8.0 12.9520958084 62% => OK
Conjunction : 12.0 11.1786427146 107% => OK
Relative clauses : 12.0 13.6137724551 88% => OK
Pronoun: 22.0 28.8173652695 76% => OK
Preposition: 39.0 55.5748502994 70% => OK
Nominalization: 16.0 16.3942115768 98% => OK
Performance on vocabulary words:
No of characters: 1520.0 2260.96107784 67% => OK
No of words: 308.0 441.139720559 70% => More content wanted.
Chars per words: 4.93506493506 5.12650576532 96% => OK
Fourth root words length: 4.18926351222 4.56307096286 92% => OK
Word Length SD: 2.68151157016 2.78398813304 96% => OK
Unique words: 124.0 204.123752495 61% => More unique words wanted.
Unique words percentage: 0.402597402597 0.468620217663 86% => More unique words wanted or less content wanted.
syllable_count: 469.8 705.55239521 67% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 3.0 4.96107784431 60% => OK
Article: 8.0 8.76447105788 91% => OK
Subordination: 1.0 2.70958083832 37% => OK
Conjunction: 1.0 1.67365269461 60% => OK
Preposition: 3.0 4.22255489022 71% => OK
Performance on sentences:
How many sentences: 12.0 19.7664670659 61% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 25.0 22.8473053892 109% => OK
Sentence length SD: 53.8165608546 57.8364921388 93% => OK
Chars per sentence: 126.666666667 119.503703932 106% => OK
Words per sentence: 25.6666666667 23.324526521 110% => OK
Discourse Markers: 2.75 5.70786347227 48% => More transition words/phrases wanted.
Paragraphs: 4.0 5.15768463074 78% => More paragraphs wanted.
Language errors: 7.0 5.25449101796 133% => OK
Sentences with positive sentiment : 6.0 8.20758483034 73% => OK
Sentences with negative sentiment : 4.0 6.88822355289 58% => More negative sentences wanted.
Sentences with neutral sentiment: 2.0 4.67664670659 43% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.36351350464 0.218282227539 167% => OK
Sentence topic coherence: 0.15815077014 0.0743258471296 213% => Sentence topic similarity is high.
Sentence topic coherence SD: 0.177546106135 0.0701772020484 253% => The coherence between sentences is low.
Paragraph topic coherence: 0.258654096022 0.128457276422 201% => OK
Paragraph topic coherence SD: 0.0673446466053 0.0628817314937 107% => OK
Essay readability:
automated_readability_index: 14.7 14.3799401198 102% => OK
flesch_reading_ease: 54.56 48.3550499002 113% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 11.9 12.197005988 98% => OK
coleman_liau_index: 11.67 12.5979740519 93% => OK
dale_chall_readability_score: 7.54 8.32208582834 91% => OK
difficult_words: 52.0 98.500998004 53% => More difficult words wanted.
linsear_write_formula: 13.5 12.3882235529 109% => OK
gunning_fog: 12.0 11.1389221557 108% => OK
text_standard: 12.0 11.9071856287 101% => OK
What are above readability scores?
---------------------
Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.