'The following is a memorandum from the business manager of a television station.
“Over the past year, our late-night news program has devoted increased time to national news and less time to weather and local news. During this time period, most of the complaints received from viewers were concerned with our station’s coverage of weather and local news. In addition, local businesses that used to advertise during our late-night news program have just canceled their advertising contracts with us. Therefore, in order to attract more viewers to the program and to avoid losing any further advertising revenues, we should restore the time devoted to weather and local news to its former level.”
Write a response in which you discuss what specific evidence would be needed in order to evaluate the argument and explain how the evidence would weaken or strengthen the argument.
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shalin shah
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The arguement presented here has asserted many assumptions with inadequate proofs. Firstly, the business manager has not mentioned the subject of complaints that were received before devoting increased time to national news. There can be a possibility that previously majority of complaints were concerned with their station not covering enough national news. Also, the source of these complaints is not clear. There can be a high possibilty that some locals were more interested in local news than in national news. So, majority of these complaints might have been from the locals, but that does not mean that less people are interested in news related to nation.
Secondly, the cancellation of the contracts by local businesses does not prove that their advertising revenues will go down. It can be understood why the local businesses cancelled their contract. Less coverage of local news would have less local advertisements which would ultimately make their business less broadcasted and hence they may suffer losses. But covering more national news can lure national companies and the television station may sign even more contracts with national companies. Hence, cancellation of the conracts by some local companies, leading to losing advertising revenues is an exhagerrated assumption.
Thirdly, there is no mention of the number of people interested in local news and those interested in national news. Hence, just by the increasing complaints reported by some locals, we cannot come to any conclusion about the number of viewers of the program. There can be a possiblity that same locals repeatedly complained about the national program or the locals who disliked the national program constitute only 10 percent of the total population. All these considerations are absent in the given arguement.
In the end, transforming from broadcasting national news to broadcasting local news would lure more viewers in a misconception. The author has made many assertions without any evident proof. Hence, restoring the time given to weather and local news to its former level would not result in increased number of viewers for the station.
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Line 58, column 612, Rule ID: FEWER_LESS[2]
Message: Did you mean 'fewer'? The noun people is countable.
Suggestion: fewer
...the locals, but that does not mean that less people are interested in news related t...
^^^^
Discourse Markers used:
['also', 'but', 'first', 'firstly', 'hence', 'if', 'may', 'second', 'secondly', 'so', 'third', 'thirdly']
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance in Part of Speech:
Nouns: 0.301486199575 0.25644967241 118% => OK
Verbs: 0.129511677282 0.15541462614 83% => OK
Adjectives: 0.101910828025 0.0836205057962 122% => OK
Adverbs: 0.0573248407643 0.0520304965353 110% => OK
Pronouns: 0.0212314225053 0.0272364105082 78% => OK
Prepositions: 0.0955414012739 0.125424944231 76% => OK
Participles: 0.0467091295117 0.0416121511921 112% => OK
Conjunctions: 2.83292478318 2.79052419416 102% => OK
Infinitives: 0.0276008492569 0.026700313972 103% => OK
Particles: 0.00212314225053 0.001811407834 117% => OK
Determiners: 0.0849256900212 0.113004496875 75% => OK
Modal_auxiliary: 0.0297239915074 0.0255425247493 116% => OK
WH_determiners: 0.0127388535032 0.0127820249294 100% => OK
Vocabulary words and sentences:
No of characters: 2788.0 2731.13054187 102% => OK
No of words: 433.0 446.07635468 97% => OK
Chars per words: 6.43879907621 6.12365571057 105% => OK
Fourth root words length: 4.56165014514 4.57801047555 100% => OK
words length more than 5 chars: 0.378752886836 0.378187486979 100% => OK
words length more than 6 chars: 0.29792147806 0.287650121315 104% => OK
words length more than 7 chars: 0.219399538106 0.208842608468 105% => OK
words length more than 8 chars: 0.143187066975 0.135150697306 106% => OK
Word Length SD: 2.83292478318 2.79052419416 102% => OK
Unique words: 233.0 207.018472906 113% => OK
Unique words percentage: 0.538106235566 0.469332199767 115% => OK
Word variations: 62.4567539065 52.1807786196 120% => OK
How many sentences: 20.0 20.039408867 100% => OK
Sentence length: 21.65 23.2022227129 93% => OK
Sentence length SD: 132.238080748 57.7814097925 229% => The lengths of sentences changed so frequently.
Chars per sentence: 139.4 141.986410481 98% => OK
Words per sentence: 21.65 23.2022227129 93% => OK
Discourse Markers: 0.6 0.724660767414 83% => OK
Paragraphs: 11.0 5.14285714286 214% => OK
Language errors: 9.0 3.58251231527 251% => Correct essay format wanted or double check grammar & spelling issues after essay writing.
Readability: 51.442147806 51.9672348444 99% => OK
Elegance: 2.13265306122 1.8405768891 116% => OK
Coherence and Cohesion:
Essay topic to essay body coherence: 0.469814131094 0.441005458295 107% => OK
Sentence sentence coherence: 0.102730274439 0.135418324435 76% => OK
Sentence sentence coherence SD: 0.0787405472853 0.0829849096947 95% => OK
Sentence paragraph coherence: 0.633228075626 0.58762219726 108% => OK
Sentence paragraph coherence SD: 0.231680550311 0.147661913831 157% => OK
Sentence topic coherence: 0.168210897072 0.193483328276 87% => OK
Sentence topic coherence SD: 0.102708703702 0.0970749176394 106% => OK
Paragraph paragraph coherence: 0.104000640736 0.42659136922 24% => OK
Paragraph paragraph coherence SD: 0.159676702507 0.0774707102158 206% => OK
Paragraph topic coherence: 0.135935049772 0.312017818177 44% => OK
Paragraph topic coherence SD: 0.162458737351 0.0698173142475 233% => OK
Task Achievement:
Sentences with positive sentiment : 6.0 8.33743842365 72% => OK
Sentences with negative sentiment : 7.0 6.87684729064 102% => OK
Sentences with neutral sentiment: 7.0 4.82512315271 145% => OK
Positive topic words: 6.0 6.46551724138 93% => OK
Negative topic words: 6.0 5.36822660099 112% => OK
Neutral topic words: 4.0 2.82389162562 142% => OK
Total topic words: 16.0 14.657635468 109% => OK
What are sentences with positive/Negative/neutral sentiment?
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Rates: 58.33 out of 100
Scores by essay e-grader: 3.5 Out of 6 -- The score is based on the average performance of 20,000 argument essays. This e-grader is not smart enough to check on arguments.
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Note: This is not the final score. The e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.