'The following is a memorandum from the business manager of a television station.
“Over the past year, our late-night news program has devoted increased time to national news and less time to weather and local news. During this time period, most of the complaints received from viewers were concerned with our station’s coverage of weather and local news. In addition, local businesses that used to advertise during our late-night news program have just canceled their advertising contracts with us. Therefore, in order to attract more viewers to the program and to avoid losing any further advertising revenues, we should restore the time devoted to weather and local news to its former level.”
Write a response in which you discuss what specific evidence would be needed in order to evaluate the argument and explain how the evidence would weaken or strengthen the argument.
The argument provided is not entirely complete. It is a memorandum from the business manager of a television station and it talks about how from the past one year their late-night news program has lost considerable viewership. Additionally, it also states how local businesses have canced their advertising contracts with them. And finally, it has been suggested to make changes to their late-night news programs to avoid losing further viewership and advertising revenues. However, there are some evidences that are needed to evaluate this argument completely.
Firstly, it is required to know the reason behind viewers demanding spending more time on coverage of weather news. The reason can be the unpredicatble weather conditions in the country over the past year. The viewers would have obviously wanted to know more about climate change and its affects on the environment in a detailed way. They would have wanted to know more about the climatic conditions than just knowing the temperatures of different cities.
Secondly, it is important to understand how this change in coverage of local news has affected the local businesses. Local news used to provide the new changes and schemes made avilable by the businesses in the region. But since they were not getting much coverage from the past one year, they decided to stop promoting their businesses during late-night news program. They must have found it better to invest in other means for example, pamphlets, hoardings, newspaper advertisements.
Thirdly, awareness about happenings in one's region is equally important as being aware about the rest of the nation. People are provided with information about the whole country from newspapers and that too, in a very detailed way. Hence, local news during late-night news programs were an easy way for people to know about occurences in the local area. This could have been a big reason that forced the people to stop watching the news program.
The suggestion made by the business manager is totally correct. However, stating the above mentioned evidences would have made the argument stronger. It would have helped the television station in analyzing their mistakes and making amends for the future.
Comments
Essay evaluation report
Attribute Value Ideal
Final score: 3.0 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 20 15
No. of Words: 354 350
No. of Characters: 1820 1500
No. of Different Words: 179 200
Fourth Root of Number of Words: 4.338 4.7
Average Word Length: 5.141 4.6
Word Length SD: 2.625 2.4
No. of Words greater than 5 chars: 134 100
No. of Words greater than 6 chars: 106 80
No. of Words greater than 7 chars: 73 40
No. of Words greater than 8 chars: 46 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 17.7 21.0
Sentence Length SD: 4.991 7.5
Use of Discourse Markers (%): 0.5 0.12
Sentence-Text Coherence: 0.303 0.35
Sentence-Para Coherence: 0.541 0.50
Sentence-Sentence Coherence: 0.083 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 3, column 316, Rule ID: IN_A_X_MANNER[1]
Message: Consider replacing "in a detailed way" with adverb for "detailed"; eg, "in a hasty manner" with "hastily".
...ange and its affects on the environment in a detailed way. They would have wanted to know more ab...
^^^^^^^^^^^^^^^^^
Line 7, column 40, Rule ID: ONES[1]
Message: Did you mean 'one's'?
Suggestion: one's
... Thirdly, awareness about happenings in ones region is equally important as being aw...
^^^^
Transition Words or Phrases used:
also, but, finally, first, firstly, hence, however, if, second, secondly, so, third, thirdly, for example
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 15.0 19.6327345309 76% => OK
Auxiliary verbs: 7.0 12.9520958084 54% => OK
Conjunction : 8.0 11.1786427146 72% => OK
Relative clauses : 3.0 13.6137724551 22% => More relative clauses wanted.
Pronoun: 25.0 28.8173652695 87% => OK
Preposition: 53.0 55.5748502994 95% => OK
Nominalization: 8.0 16.3942115768 49% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1870.0 2260.96107784 83% => OK
No of words: 354.0 441.139720559 80% => More content wanted.
Chars per words: 5.28248587571 5.12650576532 103% => OK
Fourth root words length: 4.33761313653 4.56307096286 95% => OK
Word Length SD: 2.70227234872 2.78398813304 97% => OK
Unique words: 180.0 204.123752495 88% => More unique words wanted.
Unique words percentage: 0.508474576271 0.468620217663 109% => OK
syllable_count: 585.9 705.55239521 83% => OK
avg_syllables_per_word: 1.7 1.59920159681 106% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 10.0 4.96107784431 202% => Less pronouns wanted as sentence beginning.
Article: 4.0 8.76447105788 46% => OK
Subordination: 0.0 2.70958083832 0% => More adverbial clause wanted.
Conjunction: 2.0 1.67365269461 119% => OK
Preposition: 1.0 4.22255489022 24% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 20.0 19.7664670659 101% => OK
Sentence length: 17.0 22.8473053892 74% => The Avg. Sentence Length is relatively short.
Sentence length SD: 28.6183507561 57.8364921388 49% => The essay contains lots of sentences with the similar length. More sentence varieties wanted.
Chars per sentence: 93.5 119.503703932 78% => OK
Words per sentence: 17.7 23.324526521 76% => OK
Discourse Markers: 5.25 5.70786347227 92% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 2.0 5.25449101796 38% => OK
Sentences with positive sentiment : 6.0 8.20758483034 73% => OK
Sentences with negative sentiment : 7.0 6.88822355289 102% => OK
Sentences with neutral sentiment: 7.0 4.67664670659 150% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.306079722152 0.218282227539 140% => OK
Sentence topic coherence: 0.0892896355386 0.0743258471296 120% => OK
Sentence topic coherence SD: 0.0910211241492 0.0701772020484 130% => OK
Paragraph topic coherence: 0.160129978857 0.128457276422 125% => OK
Paragraph topic coherence SD: 0.0744924906413 0.0628817314937 118% => OK
Essay readability:
automated_readability_index: 12.3 14.3799401198 86% => Automated_readability_index is low.
flesch_reading_ease: 45.76 48.3550499002 95% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 11.1 12.197005988 91% => OK
coleman_liau_index: 13.05 12.5979740519 104% => OK
dale_chall_readability_score: 8.49 8.32208582834 102% => OK
difficult_words: 90.0 98.500998004 91% => OK
linsear_write_formula: 9.0 12.3882235529 73% => OK
gunning_fog: 8.8 11.1389221557 79% => OK
text_standard: 9.0 11.9071856287 76% => OK
What are above readability scores?
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Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.