The following is a memorandum from the business manager of a television station.
"Over the past year, our late-night news program has devoted increased time to national news and less time to weather and local news. During this period, most of the complaints received from viewers were concerned with our station's coverage of weather and local news. In addition, local businesses that used to advertise during our late-night news program have canceled their advertising contracts with us. Therefore, in order to attract more viewers to our news programs and to avoid losing any further advertising revenues, we should expand our coverage of weather and local news on all our news programs."
Write a response in which you examine the stated and/or unstated assumptions of the argument. Be sure to explain how the argument depends on these assumptions and what the implications are for the argument if the assumptions prove unwarranted.
The argument stated above is flawed because of many underlying assumptions which lead to the main conclusion that in order to increase the number of avid viewers and advertising contracts, the time devoted to local and weather news should be restored to the original level.
Firstly, the nature of complaints recieved from the channel's viewers is not described. Their might have been a change in the anchor delivering the weather and local news. So problems may have arisen because of his speech or style. Maybe the channel is delivering fake news related to local and weather issues. Had the author of the memorandum stated that the customers specifically complained about the the less time given to local and weather complaints than year ago, the author's conclusion would have been more satisfactory.
Moreover, the number of the businesses who stopped advertising during late-night news program is not mentioned. there can be many reasons behind them cancelling their advertisements. They might have entered into a dispute with the channel due to some issue. Furthermore, they might have experienced financial losses during that time due to the market economy. Therefore, they stopped advertising during late-night thinking that less number of users watch late-night news, so this won't have a significant effect on size of their customer base. Had the author mentioned the exact number of businneses canceling their advertising contracts and their reasons behind doing so, the conclusion stated could be
Finally, the author dosen't mention the exact figure by which the time given to local and weather news has been reduced.Significant time reduction may affect customers and advertising companies. But just a small time reduction on the other hand might not do so.For example, if it is only about 50% of the total time devoted to the late-night news program, it may strengthen the author's conclusion.
Thus, considering the flaws stated above, the argument posed by the author does not satisfactorily lead to the conclusion mentioned.
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Comments
Essay evaluation report
samples:
https://www.testbig.com/gmatgre-argument-task-essays/over-past-year-our…
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Attribute Value Ideal
Final score: 3.0 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 14 15
No. of Words: 328 350
No. of Characters: 1687 1500
No. of Different Words: 163 200
Fourth Root of Number of Words: 4.256 4.7
Average Word Length: 5.143 4.6
Word Length SD: 2.719 2.4
No. of Words greater than 5 chars: 120 100
No. of Words greater than 6 chars: 90 80
No. of Words greater than 7 chars: 62 40
No. of Words greater than 8 chars: 50 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 23.429 21.0
Sentence Length SD: 10.349 7.5
Use of Discourse Markers (%): 0.643 0.12
Sentence-Text Coherence: 0.38 0.35
Sentence-Para Coherence: 0.62 0.50
Sentence-Sentence Coherence: 0.111 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 3, column 401, Rule ID: ENGLISH_WORD_REPEAT_RULE
Message: Possible typo: you repeated a word
Suggestion: the
...customers specifically complained about the the less time given to local and weather co...
^^^^^^^
Line 3, column 401, Rule ID: DT_DT[1]
Message: Maybe you need to remove one determiner so that only 'the' or 'the' is left.
Suggestion: the; the
...customers specifically complained about the the less time given to local and weather co...
^^^^^^^
Line 3, column 476, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'authors'' or 'author's'?
Suggestion: authors'; author's
...d weather complaints than year ago, the authors conclusion would have been more satisfa...
^^^^^^^
Line 5, column 113, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: There
...te-night news program is not mentioned. there can be many reasons behind them cancell...
^^^^^
Line 5, column 703, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...doing so, the conclusion stated could be Finally, the author dosent mention the e...
^^^^^
Line 7, column 120, Rule ID: SENTENCE_WHITESPACE
Message: Add a space between sentences
Suggestion: Significant
...local and weather news has been reduced.Significant time reduction may affect customers and...
^^^^^^^^^^^
Line 7, column 261, Rule ID: SENTENCE_WHITESPACE
Message: Add a space between sentences
Suggestion: For
...ction on the other hand might not do so.For example, if it is only about 50% of the...
^^^
Line 7, column 378, Rule ID: POSSESIVE_APOSTROPHE[2]
Message: Possible typo: apostrophe is missing. Did you mean 'authors'' or 'author's'?
Suggestion: authors'; author's
...ght news program, it may strengthen the authors conclusion. Thus, considering the f...
^^^^^^^
Transition Words or Phrases used:
but, finally, first, firstly, furthermore, if, may, moreover, so, then, therefore, thus, for example, in conclusion, on the other hand
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 11.0 19.6327345309 56% => More to be verbs wanted.
Auxiliary verbs: 11.0 12.9520958084 85% => OK
Conjunction : 10.0 11.1786427146 89% => OK
Relative clauses : 7.0 13.6137724551 51% => More relative clauses wanted.
Pronoun: 17.0 28.8173652695 59% => OK
Preposition: 40.0 55.5748502994 72% => OK
Nominalization: 5.0 16.3942115768 30% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1727.0 2260.96107784 76% => OK
No of words: 324.0 441.139720559 73% => More content wanted.
Chars per words: 5.33024691358 5.12650576532 104% => OK
Fourth root words length: 4.24264068712 4.56307096286 93% => OK
Word Length SD: 2.85851627642 2.78398813304 103% => OK
Unique words: 165.0 204.123752495 81% => More unique words wanted.
Unique words percentage: 0.509259259259 0.468620217663 109% => OK
syllable_count: 527.4 705.55239521 75% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 5.0 4.96107784431 101% => OK
Article: 8.0 8.76447105788 91% => OK
Subordination: 1.0 2.70958083832 37% => OK
Conjunction: 1.0 1.67365269461 60% => OK
Preposition: 1.0 4.22255489022 24% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 14.0 19.7664670659 71% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 23.0 22.8473053892 101% => OK
Sentence length SD: 86.2989878627 57.8364921388 149% => OK
Chars per sentence: 123.357142857 119.503703932 103% => OK
Words per sentence: 23.1428571429 23.324526521 99% => OK
Discourse Markers: 9.57142857143 5.70786347227 168% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 8.0 5.25449101796 152% => OK
Sentences with positive sentiment : 3.0 8.20758483034 37% => More positive sentences wanted.
Sentences with negative sentiment : 10.0 6.88822355289 145% => OK
Sentences with neutral sentiment: 1.0 4.67664670659 21% => More facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.293267929377 0.218282227539 134% => OK
Sentence topic coherence: 0.103748435056 0.0743258471296 140% => OK
Sentence topic coherence SD: 0.08233120989 0.0701772020484 117% => OK
Paragraph topic coherence: 0.154118330607 0.128457276422 120% => OK
Paragraph topic coherence SD: 0.083714483987 0.0628817314937 133% => OK
Essay readability:
automated_readability_index: 15.2 14.3799401198 106% => OK
flesch_reading_ease: 48.13 48.3550499002 100% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 12.3 12.197005988 101% => OK
coleman_liau_index: 13.93 12.5979740519 111% => OK
dale_chall_readability_score: 8.58 8.32208582834 103% => OK
difficult_words: 78.0 98.500998004 79% => More difficult words wanted.
linsear_write_formula: 8.0 12.3882235529 65% => OK
gunning_fog: 11.2 11.1389221557 101% => OK
text_standard: 9.0 11.9071856287 76% => OK
What are above readability scores?
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Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.