The following is a memorandum from the business manager of a television station.
"Over the past year, our late-night news program has devoted increased time to national news and less time to weather and local news. During this period, most of the complaints received from viewers were concerned with our station's coverage of weather and local news. In addition, local businesses that used to advertise during our late-night news program have canceled their advertising contracts with us. Therefore, in order to attract more viewers to our news programs and to avoid losing any further advertising revenues, we should expand our coverage of weather and local news on all our news programs."
The memorandum of the business manager stating that the reason for the reduction in advertising in late-night news program is the reduction of viewers of late-night news due to the minimization of allocated time for local news and weather. The viability of the recommendation to increse time for local news will be guranteed when the favoureble presence of following evidences.
The first evidence is finding out the propotion of viewers who gave the negative feedback. there may be a small set of late-night news viewers complaining about the coverage of weather and local news. Moreover, if there are large propotion of viewers who are indifferent with the devoted reduction in local news time the complains are seem to be less causal for the cancellation of advertisements. On the other hand if it reveals that a large number of viewers are complaining about the local news, the issue should be immediately addressed and it may cause for a decline of viewers to the news program.
Next, the complaints should be investgated to identify the context and possible reasons for them. Probably, they may not saying about the reduction of weather broadcast, but empercising about the quality of the news. if so, the reason may be the defficiencies of the news team rather than the time of broadcasting. However the reduction of the time allocated for local news will result in deterioration of the quality of news. therefore it should be properly adderessed the existing issue. if the reduction of time has caused low quality news and therefore time should be increaset in order to reduce the complains.
However the main evidence should be the reason for the reduction of advertisements. In fact, it may not be a defficiency with in the company but might be the appearence of new tv station which is more popular within the region. they may be broadcasting a popular tv series or some other thing and many people may have attracted to it in the parallel time of late-night news. therefore the external evidences should be investigated.
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| 2020-01-27 | jason123 | 69 | view |
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Comments
Essay evaluation report
Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 10 15
No. of Words: 341 350
No. of Characters: 1666 1500
No. of Different Words: 140 200
Fourth Root of Number of Words: 4.297 4.7
Average Word Length: 4.886 4.6
Word Length SD: 2.897 2.4
No. of Words greater than 5 chars: 116 100
No. of Words greater than 6 chars: 96 80
No. of Words greater than 7 chars: 67 40
No. of Words greater than 8 chars: 52 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 34.1 21.0
Sentence Length SD: 14.37 7.5
Use of Discourse Markers (%): 0.7 0.12
Sentence-Text Coherence: 0.467 0.35
Sentence-Para Coherence: 0.684 0.50
Sentence-Sentence Coherence: 0.176 0.07
Number of Paragraphs: 4 5
Grammar and spelling errors:
Line 4, column 1, Rule ID: ENGLISH_WORD_REPEAT_BEGINNING_RULE
Message: Three successive sentences begin with the same word. Reword the sentence or use a thesaurus to find a synonym.
...e presence of following evidences. The first evidence is finding out the propo...
^^^
Line 4, column 92, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: There
...viewers who gave the negative feedback. there may be a small set of late-night news v...
^^^^^
Line 4, column 336, Rule ID: BEEN_PART_AGREEMENT[1]
Message: Consider using a past participle here: 'seemed'.
Suggestion: seemed
...on in local news time the complains are seem to be less causal for the cancellation ...
^^^^
Line 4, column 436, Rule ID: LARGE_NUMBER_OF[1]
Message: Specify a number, remove phrase, or simply use 'many' or 'numerous'
Suggestion: many; numerous
...s. On the other hand if it reveals that a large number of viewers are complaining about the local...
^^^^^^^^^^^^^^^^^
Line 7, column 218, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: If
...ercising about the quality of the news. if so, the reason may be the defficiencies...
^^
Line 7, column 316, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: However,
...m rather than the time of broadcasting. However the reduction of the time allocated for...
^^^^^^^
Line 7, column 428, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Therefore
...n deterioration of the quality of news. therefore it should be properly adderessed the ex...
^^^^^^^^^
Line 7, column 428, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: therefore,
...n deterioration of the quality of news. therefore it should be properly adderessed the ex...
^^^^^^^^^
Line 7, column 491, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: If
...properly adderessed the existing issue. if the reduction of time has caused low qu...
^^
Line 10, column 1, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: However,
... in order to reduce the complains. However the main evidence should be the reason ...
^^^^^^^
Line 10, column 229, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: They
...hich is more popular within the region. they may be broadcasting a popular tv series...
^^^^
Line 10, column 376, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Therefore
...n the parallel time of late-night news. therefore the external evidences should be invest...
^^^^^^^^^
Line 10, column 376, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: therefore,
...n the parallel time of late-night news. therefore the external evidences should be invest...
^^^^^^^^^
Transition Words or Phrases used:
but, first, however, if, may, moreover, so, therefore, in fact, on the other hand
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 20.0 19.6327345309 102% => OK
Auxiliary verbs: 16.0 12.9520958084 124% => OK
Conjunction : 9.0 11.1786427146 81% => OK
Relative clauses : 6.0 13.6137724551 44% => More relative clauses wanted.
Pronoun: 10.0 28.8173652695 35% => OK
Preposition: 48.0 55.5748502994 86% => OK
Nominalization: 18.0 16.3942115768 110% => OK
Performance on vocabulary words:
No of characters: 1711.0 2260.96107784 76% => OK
No of words: 341.0 441.139720559 77% => More content wanted.
Chars per words: 5.01759530792 5.12650576532 98% => OK
Fourth root words length: 4.29722995808 4.56307096286 94% => OK
Word Length SD: 2.9577916719 2.78398813304 106% => OK
Unique words: 146.0 204.123752495 72% => More unique words wanted.
Unique words percentage: 0.428152492669 0.468620217663 91% => More unique words wanted or less content wanted.
syllable_count: 538.2 705.55239521 76% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 3.0 4.96107784431 60% => OK
Article: 6.0 8.76447105788 68% => OK
Subordination: 3.0 2.70958083832 111% => OK
Conjunction: 1.0 1.67365269461 60% => OK
Preposition: 2.0 4.22255489022 47% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 16.0 19.7664670659 81% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 21.0 22.8473053892 92% => OK
Sentence length SD: 49.4480472314 57.8364921388 85% => OK
Chars per sentence: 106.9375 119.503703932 89% => OK
Words per sentence: 21.3125 23.324526521 91% => OK
Discourse Markers: 5.0625 5.70786347227 89% => OK
Paragraphs: 4.0 5.15768463074 78% => More paragraphs wanted.
Language errors: 13.0 5.25449101796 247% => Less language errors wanted.
Sentences with positive sentiment : 3.0 8.20758483034 37% => More positive sentences wanted.
Sentences with negative sentiment : 5.0 6.88822355289 73% => OK
Sentences with neutral sentiment: 8.0 4.67664670659 171% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.301442268443 0.218282227539 138% => OK
Sentence topic coherence: 0.121102031475 0.0743258471296 163% => OK
Sentence topic coherence SD: 0.110122654034 0.0701772020484 157% => OK
Paragraph topic coherence: 0.223615145555 0.128457276422 174% => OK
Paragraph topic coherence SD: 0.106965483991 0.0628817314937 170% => OK
Essay readability:
automated_readability_index: 12.9 14.3799401198 90% => Automated_readability_index is low.
flesch_reading_ease: 50.16 48.3550499002 104% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 11.5 12.197005988 94% => OK
coleman_liau_index: 11.84 12.5979740519 94% => OK
dale_chall_readability_score: 7.97 8.32208582834 96% => OK
difficult_words: 71.0 98.500998004 72% => More difficult words wanted.
linsear_write_formula: 11.5 12.3882235529 93% => OK
gunning_fog: 10.4 11.1389221557 93% => OK
text_standard: 12.0 11.9071856287 101% => OK
What are above readability scores?
---------------------
Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.