The following is a memorandum from the business manager of a television station.
"Over the past year, our late-night news program has devoted increased time to national news and less time to weather and local news. During this period, most of the complaints received from viewers were concerned with our station's coverage of weather and local news. In addition, local businesses that used to advertise during our late-night news program have canceled their advertising contracts with us. Therefore, in order to attract more viewers to our news programs and to avoid losing any further advertising revenues, we should expand our coverage of weather and local news on all our news programs."
Write a response in which you examine the stated and/or unstated assumptions of the argument. Be sure to explain how the argument depends on these assumptions and what the implications are for the argument if the assumptions prove unwarranted.
There are three main assumptions that business manager made. first, cancellation of the advertisement is due to the complain about low coverage of weather and local news. Second, resolving complain about coverage will increase the view of the news. Third, when late-night news program increase coverage of weather and local news, advertise revenue will increase. Take a deeper look for each assumption, all three assumptions cannot be warranted.
First, there are so many reasons to cancel advertisement such as company's bad financial status so that they cannot continue advertisement. Even there can be a deal from other late-night news program to offer cheaper advertisement. there are numerous other reasons to cancel advertisement not just because of the complain.
Second, by restore the time devoted to weather and local news cannot warrant the increase of viewers. what if people made complains because they are watching the news. one can complain the organization and content of the news because one watches it. Also, there is an old saying the complains are from interests. therefore, it is hard to certainly say that people do not watch news because of short coverage of weather and local news.
Last, there is no guarantee that advertise revenue will increase by attracting more viewers. Yes it is for the most case but what if the rules does not apply for the late night. what if company is advertising in order to meet certain standards. there are perfunctory advertisements that are irrelevant to viewers such as mandatory wanted ads before applying citizenship for the current worker. Federal law makes company to advertise certain amount of time before company employee apply for citizenship and company is only interested in fulfilling the period not viewers so they prefer night advertisement as it is cheaper than other time. therefore, assuming advertise revenue will increase due to many view can be wrong assumption.
By these three unwarranted assumptions, the arguments that attract more viewers not to lose any further advertising revenues, restoring the time devoted to weather and local news will be seriously weakened and team manager should re-consider how to promote more advertising revenue.
| Post date | Users | Rates | Link to Content |
|---|---|---|---|
| 2019-09-06 | mhayat29 | 55 | view |
| 2019-09-04 | benson zhang | 55 | view |
| 2019-08-05 | sea0215 | 77 | view |
| 2019-06-26 | madiha3 | 89 | view |
| 2019-06-22 | Mrunal47286 | 67 | view |
Comments
Essay evaluation report
Attribute Value Ideal
Final score: 4.0 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 12 15
No. of Words: 353 350
No. of Characters: 1834 1500
No. of Different Words: 162 200
Fourth Root of Number of Words: 4.335 4.7
Average Word Length: 5.195 4.6
Word Length SD: 2.771 2.4
No. of Words greater than 5 chars: 134 100
No. of Words greater than 6 chars: 114 80
No. of Words greater than 7 chars: 71 40
No. of Words greater than 8 chars: 48 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 29.417 21.0
Sentence Length SD: 14.198 7.5
Use of Discourse Markers (%): 0.75 0.12
Sentence-Text Coherence: 0.417 0.35
Sentence-Para Coherence: 0.704 0.50
Sentence-Sentence Coherence: 0.14 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 1, column 62, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: First
...assumptions that business manager made. first, cancellation of the advertisement is d...
^^^^^
Line 1, column 113, Rule ID: A_INFINITVE[1]
Message: Probably a wrong construction: a/the + infinitive
...ellation of the advertisement is due to the complain about low coverage of weather and local...
^^^^^^^^^^^^
Line 2, column 232, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: There
...program to offer cheaper advertisement. there are numerous other reasons to cancel ad...
^^^^^
Line 2, column 309, Rule ID: A_INFINITVE[1]
Message: Probably a wrong construction: a/the + infinitive
...ancel advertisement not just because of the complain. Second, by restore the time devoted ...
^^^^^^^^^^^^
Line 3, column 103, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: What
...cannot warrant the increase of viewers. what if people made complains because they ...
^^^^
Line 3, column 110, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...warrant the increase of viewers. what if people made complains because they are w...
^^
Line 3, column 170, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: One
...ins because they are watching the news. one can complain the organization and conte...
^^^
Line 3, column 315, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Therefore
...aying the complains are from interests. therefore, it is hard to certainly say that peopl...
^^^^^^^^^
Line 4, column 178, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: What
...ules does not apply for the late night. what if company is advertising in order to m...
^^^^
Line 4, column 245, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: There
...ing in order to meet certain standards. there are perfunctory advertisements that are...
^^^^^
Line 4, column 639, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Therefore
...ement as it is cheaper than other time. therefore, assuming advertise revenue will increa...
^^^^^^^^^
Line 4, column 698, Rule ID: MANY_NN[1]
Message: Possible agreement error. The noun view seems to be countable; consider using: 'many views'.
Suggestion: many views
... advertise revenue will increase due to many view can be wrong assumption. By these thre...
^^^^^^^^^
Transition Words or Phrases used:
also, but, first, if, look, second, so, therefore, third, such as
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 19.0 19.6327345309 97% => OK
Auxiliary verbs: 12.0 12.9520958084 93% => OK
Conjunction : 9.0 11.1786427146 81% => OK
Relative clauses : 7.0 13.6137724551 51% => More relative clauses wanted.
Pronoun: 14.0 28.8173652695 49% => OK
Preposition: 34.0 55.5748502994 61% => OK
Nominalization: 10.0 16.3942115768 61% => OK
Performance on vocabulary words:
No of characters: 1874.0 2260.96107784 83% => OK
No of words: 353.0 441.139720559 80% => More content wanted.
Chars per words: 5.30878186969 5.12650576532 104% => OK
Fourth root words length: 4.33454660006 4.56307096286 95% => OK
Word Length SD: 2.83448112323 2.78398813304 102% => OK
Unique words: 172.0 204.123752495 84% => More unique words wanted.
Unique words percentage: 0.487252124646 0.468620217663 104% => OK
syllable_count: 591.3 705.55239521 84% => OK
avg_syllables_per_word: 1.7 1.59920159681 106% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 1.0 4.96107784431 20% => OK
Article: 1.0 8.76447105788 11% => OK
Subordination: 1.0 2.70958083832 37% => OK
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 2.0 4.22255489022 47% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 20.0 19.7664670659 101% => OK
Sentence length: 17.0 22.8473053892 74% => The Avg. Sentence Length is relatively short.
Sentence length SD: 56.3116329012 57.8364921388 97% => OK
Chars per sentence: 93.7 119.503703932 78% => OK
Words per sentence: 17.65 23.324526521 76% => OK
Discourse Markers: 3.25 5.70786347227 57% => More transition words/phrases wanted.
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 12.0 5.25449101796 228% => Less language errors wanted.
Sentences with positive sentiment : 10.0 8.20758483034 122% => OK
Sentences with negative sentiment : 7.0 6.88822355289 102% => OK
Sentences with neutral sentiment: 3.0 4.67664670659 64% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.269553256165 0.218282227539 123% => OK
Sentence topic coherence: 0.0937295827298 0.0743258471296 126% => OK
Sentence topic coherence SD: 0.0920245793584 0.0701772020484 131% => OK
Paragraph topic coherence: 0.160533670451 0.128457276422 125% => OK
Paragraph topic coherence SD: 0.0741561906209 0.0628817314937 118% => OK
Essay readability:
automated_readability_index: 12.4 14.3799401198 86% => Automated_readability_index is low.
flesch_reading_ease: 45.76 48.3550499002 95% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 11.1 12.197005988 91% => OK
coleman_liau_index: 13.22 12.5979740519 105% => OK
dale_chall_readability_score: 7.79 8.32208582834 94% => OK
difficult_words: 74.0 98.500998004 75% => More difficult words wanted.
linsear_write_formula: 6.5 12.3882235529 52% => Linsear_write_formula is low.
gunning_fog: 8.8 11.1389221557 79% => OK
text_standard: 9.0 11.9071856287 76% => OK
What are above readability scores?
---------------------
Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.